Yonja Payment Network
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Yonja Payment Network






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    Yonja Payment Network Yonja Payment Network Presentation Transcript

    • Overview July 2010
    • Drive Monetization with Local Payment Options
      • Online games have strong adoption in Turkey, including amongst ~20M Facebook users in the country; Publishers lack local payment options
      • Yonja Payment Network (YPN) offers:
        • Electronic Funds Transfer (EFT ) in partnership with local banks
        • Mobile Payments in collaboration with local wireless carriers
      • Yonja Media has scaled EFT and Mobile Payments for use within its own social network since 2005
      • Exclusive provider of EFT payments for Zynga games on Facebook in Turkey in collaboration with OfferPal Media
    • Comprehensive Operational Support
        • User Invoice Management
        • Payment Management
        • Back-end Customer Support
        • Business Operations Support
    • User Invoice Management
      • Invoice Management and Comprehensive Tax Support
      • User invoicing as required by Turkish Tax Office
      • Government relationship management
        • Tax filing of export fees
        • Support for questions that might arise about services being monetized
    • Payment Management (Technical Integration)
      • Payments Management
      • Turn-key integration solution with Turkish banks
      • API for real-time payment notification to partner
      • Revenue tracking and reporting at the individual transaction level
      • Support for online bank transfers, bank deposits , mobile bank transfers and ATM payment options
    • Back-end Customer Support
      • End-user Support for Payment Issues
      • Provide s upport to users in the event of transaction related issues
      • Send possible failed/problematic transactions to the Partners’ system by manual activation
      • Communicate with the financial institutions to reduce any potential incidence of fraud
    • Business Operations
      •   Business Support
      • Operations team in Istanbul Turkey
      • Financial institution relationship management in Turkey
      • Experience of 5 Years of EFT processing
      • For US-based partners: Silicon Valley presence
        • Business support at the executive level (Yonja CEO and CTO are based in San Francisco HQ)
    • Partner Implementation Process & Roadmap Merc h ant a greement Open bank account Integration t esting with b ank & p artner Partners’ o wn i ntegration for Alert System Payment activated Reporting Invoicing and Revenue Sharing From agreement to payment activation, the process could take up to 2-3 weeks
    • Example Partner : Zynga / Offerpal Media
    • Example Partner : Zynga / Offerpal Media
    • Example Partner : Zynga / Offerpal Media System transaction reports
    • About Yonja Media Group
    • Silicon Valley Presence Differentiates Yonja from Local Peers Expanding to Serve International Online Publishers Operating in the Region
      • OVERVIEW
      • Founded in 2003 by Turkish American entrepreneurs in Silicon Valley – Yonja.com became first major social network in Turkey
      • Headquartered in San Franc i sco with sales, marketing and community operations in Istanbul
      • Backed by Tiger Global Management and leading Turkish investors
      • Seasoned executive management with experience from leading Silicon Valley companies
      • SERVICES
      • Yonja.com – Positioned as local social network. New product focus on Location Services, Social Gaming & Mobile
      • ADVenue – International advertising network for global publishers popular in Turkey including Games publishers
      • Payment Network – Enabling a host of new payment options for games publishers: Mobile Payments; Electronic Funds Transfer (EFT)
      Publisher facing services
    • Diversified Internet Media Business Focused on Turkey Local Social Network – Yonja.com Payment Network Global Ad Network – ADVenue
      • Founded in 2003
      • 6M members and growing
      • 2 – 2.5M unique visitors per month; 350M impressions per month
      • Highly engaged audience. Time spent per user is 1.5 hr/day
      • Social Gaming , Location Services & Mobile key focus in 2010
      • Connects global publishers with local advertisers
      • Dual presence in Silicon Valley and Istanbul, Turkey facilitates collaboration
      • 6 year track-record of success in internet advertising sales
      • Breadth of relationships with local media agencies
      • Dedicated Sales team in Istanbul
      • Local payment options include
        • Mobile Payments: Direct relationships with carriers – TurkCell; Avea
        • Electronic Funds Transfer
      • Exclusive EFT payment partnership with Zynga / Offerpal Media in Turkey
      • Business and tech support in Silicon Valley