Yonja Payment Network


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Yonja Payment Network

  1. 1. Overview July 2010
  2. 2. Drive Monetization with Local Payment Options <ul><li>Online games have strong adoption in Turkey, including amongst ~20M Facebook users in the country; Publishers lack local payment options </li></ul><ul><li>Yonja Payment Network (YPN) offers: </li></ul><ul><ul><li>Electronic Funds Transfer (EFT ) in partnership with local banks </li></ul></ul><ul><ul><li>Mobile Payments in collaboration with local wireless carriers </li></ul></ul><ul><li>Yonja Media has scaled EFT and Mobile Payments for use within its own social network since 2005 </li></ul><ul><li>Exclusive provider of EFT payments for Zynga games on Facebook in Turkey in collaboration with OfferPal Media </li></ul>
  3. 3. Comprehensive Operational Support <ul><ul><li>User Invoice Management </li></ul></ul><ul><ul><li>Payment Management </li></ul></ul><ul><ul><li>Back-end Customer Support </li></ul></ul><ul><ul><li>Business Operations Support </li></ul></ul>
  4. 4. User Invoice Management <ul><li>Invoice Management and Comprehensive Tax Support </li></ul><ul><li>User invoicing as required by Turkish Tax Office </li></ul><ul><li>Government relationship management </li></ul><ul><ul><li>Tax filing of export fees </li></ul></ul><ul><ul><li>Support for questions that might arise about services being monetized </li></ul></ul><ul><li>  </li></ul>
  5. 5. Payment Management (Technical Integration) <ul><li>Payments Management </li></ul><ul><li>Turn-key integration solution with Turkish banks </li></ul><ul><li>API for real-time payment notification to partner </li></ul><ul><li>Revenue tracking and reporting at the individual transaction level </li></ul><ul><li>Support for online bank transfers, bank deposits , mobile bank transfers and ATM payment options </li></ul><ul><li>  </li></ul>
  6. 6. Back-end Customer Support <ul><li>End-user Support for Payment Issues </li></ul><ul><li>Provide s upport to users in the event of transaction related issues </li></ul><ul><li>Send possible failed/problematic transactions to the Partners’ system by manual activation </li></ul><ul><li>Communicate with the financial institutions to reduce any potential incidence of fraud </li></ul><ul><li>  </li></ul>
  7. 7. Business Operations <ul><li>  Business Support </li></ul><ul><li>Operations team in Istanbul Turkey </li></ul><ul><li>Financial institution relationship management in Turkey </li></ul><ul><li>Experience of 5 Years of EFT processing </li></ul><ul><li>For US-based partners: Silicon Valley presence </li></ul><ul><ul><li>Business support at the executive level (Yonja CEO and CTO are based in San Francisco HQ) </li></ul></ul>
  8. 8. Partner Implementation Process & Roadmap Merc h ant a greement Open bank account Integration t esting with b ank & p artner Partners’ o wn i ntegration for Alert System Payment activated Reporting Invoicing and Revenue Sharing From agreement to payment activation, the process could take up to 2-3 weeks
  9. 9. Example Partner : Zynga / Offerpal Media
  10. 10. Example Partner : Zynga / Offerpal Media
  11. 11. Example Partner : Zynga / Offerpal Media System transaction reports
  12. 12. About Yonja Media Group
  13. 13. Silicon Valley Presence Differentiates Yonja from Local Peers Expanding to Serve International Online Publishers Operating in the Region <ul><li>OVERVIEW </li></ul><ul><li>Founded in 2003 by Turkish American entrepreneurs in Silicon Valley – Yonja.com became first major social network in Turkey </li></ul><ul><li>Headquartered in San Franc i sco with sales, marketing and community operations in Istanbul </li></ul><ul><li>Backed by Tiger Global Management and leading Turkish investors </li></ul><ul><li>Seasoned executive management with experience from leading Silicon Valley companies </li></ul><ul><li>SERVICES </li></ul><ul><li>Yonja.com – Positioned as local social network. New product focus on Location Services, Social Gaming & Mobile </li></ul><ul><li>ADVenue – International advertising network for global publishers popular in Turkey including Games publishers </li></ul><ul><li>Payment Network – Enabling a host of new payment options for games publishers: Mobile Payments; Electronic Funds Transfer (EFT) </li></ul>Publisher facing services
  14. 14. Diversified Internet Media Business Focused on Turkey Local Social Network – Yonja.com Payment Network Global Ad Network – ADVenue <ul><li>Founded in 2003 </li></ul><ul><li>6M members and growing </li></ul><ul><li>2 – 2.5M unique visitors per month; 350M impressions per month </li></ul><ul><li>Highly engaged audience. Time spent per user is 1.5 hr/day </li></ul><ul><li>Social Gaming , Location Services & Mobile key focus in 2010 </li></ul><ul><li>Connects global publishers with local advertisers </li></ul><ul><li>Dual presence in Silicon Valley and Istanbul, Turkey facilitates collaboration </li></ul><ul><li>6 year track-record of success in internet advertising sales </li></ul><ul><li>Breadth of relationships with local media agencies </li></ul><ul><li>Dedicated Sales team in Istanbul </li></ul><ul><li>Local payment options include </li></ul><ul><ul><li>Mobile Payments: Direct relationships with carriers – TurkCell; Avea </li></ul></ul><ul><ul><li>Electronic Funds Transfer </li></ul></ul><ul><li>Exclusive EFT payment partnership with Zynga / Offerpal Media in Turkey </li></ul><ul><li>Business and tech support in Silicon Valley </li></ul>