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Yonja Media Group

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Yonja Media Group company overview

Yonja Media Group company overview

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Transcript

  • 1. Company Overview
    www.yonjamedia.com
    March 2010
  • 2. Yonja Media Operates in One of the Hottest Internet Markets in the World
    KEY FACTS
    • Turkey has 27M internet users, making it #11 worldwide; 7th in Europe
    • 3. One of the most engaged audiences worldwide; 77% of users are between 16 & 34 years old
    • 4. Turkey is #3 on Facebook with 19.3M users; Social gaming hugely popular
    • 5. 66M registered mobile subscribers in 2009. Strong traction in mobile payments
    • 6. Advertising spend to grow to $4B in 2012; online ad spend projected at $250M in 2010
    Source: Nielson , Internet Advertising Board
    2
  • 7. Silicon Valley Presence Differentiates Yonja from Local Peers Expanding to Serve International Online Publishers Operating in the Region
    OVERVIEW
    • Founded in 2003 by Turkish American entrepreneurs in Silicon Valley – Yonja.com became first major social network in Turkey
    • 8. Headquartered in San Francisco with sales, marketing and community operations in Istanbul
    • 9. Backed by Tiger Global Management and leading Turkish investors
    • 10. Seasoned executive management with experience from leading Silicon Valley companies
    SERVICES
    Yonja.com – Leading local social network. New product focus on Location Services, Social Gaming & Mobile
    ADVenue – International advertising network for global publishers popular in Turkey including Games publishers
    Payment Network – Enabling a host of new payment options for games publishers: Mobile Payments; Electronic Funds Transfer (EFT)
    Publisher facing
    services
    3
  • 11. Diversified Internet Media Business Focused on Turkey
    YONJA MEDIA
    PAYMENT NETWORK
    Local Social Network – Yonja.com
    Payment Network
    Global Ad Network – ADVenue
    • Founded in 2003
    • 12. 5.8M members and growing
    • 13. Highly engaged audience. Time spent per user is 1.5 hr/day
    • 14. Social Gaming, Location Services & Mobile key focus in 2010
    • 15. Turkey boast 3rd biggest audience on Facebook – 19.3M users
    • 16. Games is leading activity for Turkish Facebook users
    • 17. Local payment options include
    • 18. Mobile Payments: Direct relationships with carriers – TurkCell; Avea
    • 19. Electronic Funds Transfer
    • 20. Business and tech support in Silicon Valley
    • 21. Connects global publishers with local advertisers
    • 22. Dual presence in Silicon Valley and Istanbul, Turkey facilitates collaboration
    • 23. 6 year track-record of success in internet advertising sales
    • 24. Breadth of relationships with local media agencies
    • 25. Dedicated Sales team in Istanbul
    4
  • 26.
  • 27. Leading Turkish Social Network since 2004
    • Social network focused on Turkish youth. A service that lets users connect and share with new friends
    • 28. 5.8M members and growing
    • 29. 1.5 hr daily avg. time spent/user5
    • 30. Advertising supported revenue model along with subscription and gaming revenue
    6
  • 31. Yonja Hosted President Obama’s Townhall in Turkey
    7
  • 32. Brands have Reached Millions of Yonja Users Since 2004
    1500+ Campaigns in 5 Yrs. Collaboration with 25+ Media Agencies
    8
  • 33. Social Gaming Key Focus in 2010
    • Features dozens of games in partnership with Google Open Social partners, Mochi Media and multiple developer partners
    • 34. Includes multi-player games; social features such as leader board
    • 35. Strong traction with Okey, a popular local Turkish game
    • 36. Monetization built in most games and supported by Yonja payment channels
    • 37. Payment options include Mobile Payments in partnership with local carriers, credit card and EFT
    9
  • 38. Location based Services Key Focus in 2010
    • Real-time location status sharing with Yonja members
    • 39. Seamless location status sharing across Yonja.com, Yonja Mobil, Yonja iPhone App and Yonja Facebook App
    • 40. In 2010, Point of Interest data is being added. Strong monetization potential for retailers
    10
  • 41. Mobile Services Key Focus in 2010
    • Yonja Mobil (m.yonja.com launched in January 2010) is light version of Yonja.com
    • 42. Optimized for mobile handsets
    • 43. Includes basic profile browsing, messaging and content sharing capabilities
    • 44. Yonja iPhone App (launched in January 2010) combines real-time location status sharing with popular social networking features
    11
  • 45. ADVenue
  • 46. Monetizing Advertising Inventory in Turkey
    Benefit to Global PublishersIncreased Value: Effective monetization of a large and growing user traffic from TurkeyImproved User Experience: Targeted promotions and campaigns to Turkish usersMarket Access: Opportunity to leverage Yonja Media Group’s presence, knowledge and agency and advertiser relationships in Turkey
    Benefit to Local AdvertisersGreater Reach: Brand exposure to millions of Turkey’s premium (savvy, high-income) users who frequent global publishersIncreased Value: Access to some of internet’s most sought after ad inventoryMarket Access: Opportunity to leverage Yonja Media Group’s presence, knowledge and publisher relationships in North America
    13
  • 47. YONJA MEDIA
    PAYMENT NETWORK
  • 48. Drive Games Monetization with Local Payment Options
    YONJA MEDIA
    PAYMENT NETWORK
    • Online games have strong adoption in Turkey, including amongst 19.3M Facebook users in the country
    • 49. Publishers lack access to local payment options
    • 50. Yonja Payment Network (YPN) offers:
    • 51. Electronic Funds Transfer (EFT) in partnership with local banks
    • 52. Mobile Payments in collaboration with local wireless carriers
    • 53. YPN provides comprehensive operational support
    • 54. All user invoicing as required by Turkish tax law
    • 55. User support
    • 56. Government relations management – Filing of Value Added Tax (VAT)
    • 57. Banks and Wireless Carrier relationship management
    • 58. Business support from Yonja Media’s Silicon Valley HQ
    • 59. Yonja Media has scaled EFT and Mobile Payments for use within its own social network since 2005
    15
  • 60. www.yonjamedia.com
    For advertising inquiries: ads@yonjamedia.com
    For press related inquiries: info@yonjamedia.com

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