Yonja Media Group


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Yonja Media Group company overview

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Yonja Media Group

  1. 1. Company Overview<br />www.yonjamedia.com<br />March 2010<br />
  2. 2. Yonja Media Operates in One of the Hottest Internet Markets in the World<br />KEY FACTS<br /><ul><li>Turkey has 27M internet users, making it #11 worldwide; 7th in Europe
  3. 3. One of the most engaged audiences worldwide; 77% of users are between 16 & 34 years old
  4. 4. Turkey is #3 on Facebook with 19.3M users; Social gaming hugely popular
  5. 5. 66M registered mobile subscribers in 2009. Strong traction in mobile payments
  6. 6. Advertising spend to grow to $4B in 2012; online ad spend projected at $250M in 2010</li></ul>Source: Nielson , Internet Advertising Board<br />2<br />
  7. 7. Silicon Valley Presence Differentiates Yonja from Local Peers Expanding to Serve International Online Publishers Operating in the Region<br />OVERVIEW<br /><ul><li>Founded in 2003 by Turkish American entrepreneurs in Silicon Valley – Yonja.com became first major social network in Turkey
  8. 8. Headquartered in San Francisco with sales, marketing and community operations in Istanbul
  9. 9. Backed by Tiger Global Management and leading Turkish investors
  10. 10. Seasoned executive management with experience from leading Silicon Valley companies</li></ul>SERVICES<br />Yonja.com – Leading local social network. New product focus on Location Services, Social Gaming & Mobile<br />ADVenue – International advertising network for global publishers popular in Turkey including Games publishers<br />Payment Network – Enabling a host of new payment options for games publishers: Mobile Payments; Electronic Funds Transfer (EFT)<br />Publisher facing<br />services<br />3<br />
  11. 11. Diversified Internet Media Business Focused on Turkey<br />YONJA MEDIA<br />PAYMENT NETWORK<br />Local Social Network – Yonja.com<br />Payment Network<br />Global Ad Network – ADVenue<br /><ul><li>Founded in 2003
  12. 12. 5.8M members and growing
  13. 13. Highly engaged audience. Time spent per user is 1.5 hr/day
  14. 14. Social Gaming, Location Services & Mobile key focus in 2010
  15. 15. Turkey boast 3rd biggest audience on Facebook – 19.3M users
  16. 16. Games is leading activity for Turkish Facebook users
  17. 17. Local payment options include
  18. 18. Mobile Payments: Direct relationships with carriers – TurkCell; Avea
  19. 19. Electronic Funds Transfer
  20. 20. Business and tech support in Silicon Valley
  21. 21. Connects global publishers with local advertisers
  22. 22. Dual presence in Silicon Valley and Istanbul, Turkey facilitates collaboration
  23. 23. 6 year track-record of success in internet advertising sales
  24. 24. Breadth of relationships with local media agencies
  25. 25. Dedicated Sales team in Istanbul</li></ul>4<br />
  26. 26.
  27. 27. Leading Turkish Social Network since 2004<br /><ul><li>Social network focused on Turkish youth. A service that lets users connect and share with new friends
  28. 28. 5.8M members and growing
  29. 29. 1.5 hr daily avg. time spent/user5
  30. 30. Advertising supported revenue model along with subscription and gaming revenue</li></ul>6<br />
  31. 31. Yonja Hosted President Obama’s Townhall in Turkey<br />7<br />
  32. 32. Brands have Reached Millions of Yonja Users Since 2004<br />1500+ Campaigns in 5 Yrs. Collaboration with 25+ Media Agencies<br />8<br />
  33. 33. Social Gaming Key Focus in 2010<br /><ul><li>Features dozens of games in partnership with Google Open Social partners, Mochi Media and multiple developer partners
  34. 34. Includes multi-player games; social features such as leader board
  35. 35. Strong traction with Okey, a popular local Turkish game
  36. 36. Monetization built in most games and supported by Yonja payment channels
  37. 37. Payment options include Mobile Payments in partnership with local carriers, credit card and EFT</li></ul>9<br />
  38. 38. Location based Services Key Focus in 2010<br /><ul><li>Real-time location status sharing with Yonja members
  39. 39. Seamless location status sharing across Yonja.com, Yonja Mobil, Yonja iPhone App and Yonja Facebook App
  40. 40. In 2010, Point of Interest data is being added. Strong monetization potential for retailers</li></ul>10<br />
  41. 41. Mobile Services Key Focus in 2010<br /><ul><li>Yonja Mobil (m.yonja.com launched in January 2010) is light version of Yonja.com
  42. 42. Optimized for mobile handsets
  43. 43. Includes basic profile browsing, messaging and content sharing capabilities
  44. 44. Yonja iPhone App (launched in January 2010) combines real-time location status sharing with popular social networking features</li></ul>11<br />
  45. 45. ADVenue<br />
  46. 46. Monetizing Advertising Inventory in Turkey<br />Benefit to Global PublishersIncreased Value: Effective monetization of a large and growing user traffic from TurkeyImproved User Experience: Targeted promotions and campaigns to Turkish usersMarket Access: Opportunity to leverage Yonja Media Group’s presence, knowledge and agency and advertiser relationships in Turkey<br />Benefit to Local AdvertisersGreater Reach: Brand exposure to millions of Turkey’s premium (savvy, high-income) users who frequent global publishersIncreased Value: Access to some of internet’s most sought after ad inventoryMarket Access: Opportunity to leverage Yonja Media Group’s presence, knowledge and publisher relationships in North America<br />13<br />
  47. 47. YONJA MEDIA<br />PAYMENT NETWORK<br />
  48. 48. Drive Games Monetization with Local Payment Options<br />YONJA MEDIA<br />PAYMENT NETWORK<br /><ul><li>Online games have strong adoption in Turkey, including amongst 19.3M Facebook users in the country
  49. 49. Publishers lack access to local payment options
  50. 50. Yonja Payment Network (YPN) offers:
  51. 51. Electronic Funds Transfer (EFT) in partnership with local banks
  52. 52. Mobile Payments in collaboration with local wireless carriers
  53. 53. YPN provides comprehensive operational support
  54. 54. All user invoicing as required by Turkish tax law
  55. 55. User support
  56. 56. Government relations management – Filing of Value Added Tax (VAT)
  57. 57. Banks and Wireless Carrier relationship management
  58. 58. Business support from Yonja Media’s Silicon Valley HQ
  59. 59. Yonja Media has scaled EFT and Mobile Payments for use within its own social network since 2005</li></ul>15<br />
  60. 60. www.yonjamedia.com<br />For advertising inquiries: ads@yonjamedia.com<br />For press related inquiries: info@yonjamedia.com<br />