Meet the OpenSocial Containers: Netlog

MEET THE CONTAINERS JURRIAAN PERSYN Netlog Developer PIETER DE SCHEPPER Netlog Developer

THE NETLOG USERBASE ‣ More than 35,000,000 members ‣ More than 35,000,000 unique monthly visitors ‣ More than 4,000,000,000 pageviews/month ‣ More than 20 languages ‣ More than 20 countries ‣ Alexa Top-100 / ComScore Europe Top-10 ranking ‣ Market leader or challenger in most European countries

API HISTORY ‣ Own REST API implementation ‣ Used for own applications and partner applications ‣ Open up API to public using OpenSocial ‣ Pan-European social network to become an OpenSocial container

Our philosophy? USER IS KING

Our goal? QUALITY APPS

OUR GUIDELINES ‣ We’ll whitelist apps, because ... ‣ we dislike autoplay (in profile view) ‣ no ads on “profile” view ‣ no spam apps ‣ Localisation & translation ‣ We can help you!

APPLICATION ECOSYSTEM ‣ App integrates with the user through ‣ blog, photos & videos (developer powered) ‣ to eg. inform about upcoming releases ‣ Direct communication with app-users ‣ improve usage and poll dedicated users

YOUR REWARDS ‣ Branding, co-branding, sponsorships ‣ 100% revenue from vertical rectangle or skyscraper on your “canvas” view ‣ Credits economy

CREDITS ECONOMY ‣ Your app can charge credits ‣ per install / certain actions / timeframe ‣ Payout of 65% of net revenue of your app’s credits ‣ Based on credits exchange rate ‣ One of the features of the Netlog OpenSocial extension

ROADMAP ‣ Now: OpenSocial Sandbox public ‣ June 5th: Deadline first applications ‣ June 9th: Soft launch on English distribution ‣ June 23rd: Full launch on English distribution ‣ Shortly after: other distributions

apps@netlog.com netlog.com/go/developer

Meet the OpenSocial Containers: Netlog

by Jurriaan Persyn on May 28, 2008

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