The Future Of Output Management

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The Future of Output Management presentation discusses the trends in communication, social media and augmented reality and the link with the traditional Output Management industry.

The Future of Output Management presentation discusses the trends in communication, social media and augmented reality and the link with the traditional Output Management industry.

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  • 1.
  • 2. From paper to the iPad
    The Trends of Output Management
    Oscar Dubbeldam
  • 3. What’s the future of Output Management
    In a few years we read books on the eReader, promote through Twitter and YouTube, and work virtually using the iPad.
    Copyright 2008 Strategy Partners Nederland B.V.
  • 4. Copyright 2008 Strategy Partners Nederland B.V.
    Agenda
    Introduction
    Output Management defined
    Output Management – the last years
    The trends of Output Management
    Output Management as Business Enabler
    Social Media – what to do with it?
    Closing remarks
    From
    Paper
    To
    iPad
  • 5. Strategy Partners
    Independent market research and analysis organisation.
    Within Europe
    Provides also best practice consultancy to organisations in Enterprise Content Management
    Innovation in Document Communication
    Innovation in Automated Document Process Management.
    Offices and associates in UK, Benelux, Nordic, Germany, Switzerland and southern.
    Copyright 2008 Strategy Partners Nederland B.V.
  • 6. The Historic Perspective of OM
    Output Management is there to support the efficient printing to a device from a computer.
    Output Management is a printer and some software.
    Output Management doesn’t support the business critical processes.
    Output Management is not an IT issue.
    History or still the truth?
    Copyright 2008 Strategy Partners Nederland B.V.
  • 7. The AIIM model – Input to Output
    Enterprise Content Management (ECM) is the strategies, methods and tools used to capture, manage, store, preserve, and deliver content and documents related to organizational processes.
    Copyright 2008 Strategy Partners Nederland B.V.
  • 8. The ADPM model – your benchmark
    Copyright 2008 Strategy Partners Nederland B.V.
    OUTPUT MANAGEMENT IS MORE THEN JUST THE PRINTING SOFTWARE
  • 9. Output Management – The last years
    Decline in printing volumes
    CAGR is around -3.06% - 2008 - 2013
    Rise of Social Media
    Facebook reached 100 million users in 9 months
    The innovation in high volume document composition is coming to a halt
    Some new standards like JDF and XPS
    Enhancements, not much new.
    Copyright 2008 Strategy Partners Nederland B.V.
  • 10. The growth in the last years
    Multi-channel delivery.
    Isolated successes in personalized marketing campaigns using paper and electronic channels.
    Process automation.
    Business solutions.
    Business Correspondence.
    Copyright 2008 Strategy Partners Nederland B.V.
  • 11. The growth in the last years
    Or not, …
    TransPromo
    Automated Document Factory
    Standards (JDF, XPS)
    Transformation of PDL’s
    High-Volume document composition
    Copyright 2008 Strategy Partners Nederland B.V.
  • 12. The Future of Output Management
    Recognize the differences between USA, Europe and Asia.
    Document composition and business correspondence
    Document Logistics
    Lean and Six Sigma
    Understanding the cost elements
    The new age
    Clouds across the globe
    Copyright 2008 Strategy Partners Nederland B.V.
  • 13. Document Composition and Business Correspondence
    Big market in converting Microsoft Word VBA environments.
    OpenOffice.org is not (yet) on large scale adopted.
    The business gain in automating business correspondence shows a clear business benefit.
    It’s not about the word processor, it’s about changing business needs.
    Copyright 2008 Strategy Partners Nederland B.V.
  • 14. Document Logistics
    The automation of the process from print ready to distribution.
    Many applications, many systems, many labor steps.
    The need to change the distribution channel. The repro / mail will change it’s role.
    Document Logistics is not a software tool, it’s based on a process automation approach; using Lean and Six Sigma
    Copyright 2008 Strategy Partners Nederland B.V.
  • 15. Understanding the cost elements
    Copyright 2008 Strategy Partners Nederland B.V.
    E.g. the percentage of a click charge on the total
  • 16. The New Age
    Copyright 2008 Strategy Partners Nederland B.V.
  • 17. Heavy “clouds” across the globe
    Google Cloud print
    FollowMe®
    Hybrid Mail
    VistaPrint(90% of 1%)
    Pixum
    Copyright 2008 Strategy Partners Nederland B.V.
  • 18. To Communicate is Business Critical
    It’s not always realized or known, but being able to sent out communication is (business) critical to most companies.
    Insurance policies and pension statements must be sent before a certain date.
    A tax statement requires proof of purchases, delivered goods
    A new product is usually not sold by just developing and manufacturing the product
    How many days can your (clients) business operate without document based communication?
    Copyright 2008 Strategy Partners Nederland B.V.
  • 19. The Transformation of Printing
    The typical print and mailroom should transform itself.
    Learn about the new techniques and how to use them effectively.
    The Digital Mailroom, in and out
    Business Correspondence
    On-line document services (portal)
    Multi-channel distribution
    Copyright 2008 Strategy Partners Nederland B.V.
  • 20. But it’s not just about technique.
    It’s how you use the technique to get more business, e.g.
    LUMA Market Smarter – Marketing Services
    PhotoBox – Photo books
    Digital Collateral
    TNT Post 3-dimensional card
    Managed Print Services
    Back-office Business Process Outsourcing
    Copyright 2008 Strategy Partners Nederland B.V.
    There is a commonality between these!
  • 21. Social Media
    Any online technology that lets u share (content, opinions insights, experiences, media) and have a conversation about the ideas we care about.
    Twitter
    YouTube
    LinkedIn
    FaceBook
    SlideShare
     information is moving to other sources.
    Copyright 2008 Strategy Partners Nederland B.V.
  • 22. The Marketing Shift
    Internet as the number one source for (product) information
    Referral marketing
    Dedicated events generate more leads then Direct Mail
    Copyright 2008 Strategy Partners Nederland B.V.
    100.000 by 10th of Sep
    500.000 by 13th of Sep
    1.000.000 by October
  • 23. De maniervoorklantprofielen
    Copyright 2008 Strategy Partners Nederland B.V.
  • 24. So what to do …?
    Don’t be scared about the Social Media hype.
    Social Media will add to the traditional communication channels, it’s not a complete replacement.
    Don’t just start using it, make a plan, but be sure to use it.
    Add it to the Document Communication Strategy.
    Copyright 2008 Strategy Partners Nederland B.V.
  • 25. The Future of Output Management
    The way we communicate with each other is changing. All in and all out.
    The communications process needs to be strictly controlled. Auditing, logging, closed-loop, response measurement.
    Output Management
    2010 – Multi-channel delivery
    2015 – Marketing Services Provider
    2020 – Communication in the Cloud
    Copyright 2008 Strategy Partners Nederland B.V.
  • 26. From Paper to iPad
    Copyright 2008 Strategy Partners Nederland B.V.