Modern Output Management - Trends, benefits and pitfalls
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Modern Output Management - Trends, benefits and pitfalls

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A presentation delivered at DMS Expo October 2009 in Cologne on "What is Modern Output Management?" and the role of Social Media. Will discuss trends, the benefits and pitfalls for ...

A presentation delivered at DMS Expo October 2009 in Cologne on "What is Modern Output Management?" and the role of Social Media. Will discuss trends, the benefits and pitfalls for implementing.

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Modern Output Management - Trends, benefits and pitfalls Modern Output Management - Trends, benefits and pitfalls Document Transcript

  • Strategy Partners Netherlands BV DMS EXPO 2009 Modern Output Management Trends, benefits and pitfalls of modern Output Management. Will Social Media overtake Printed Media? Oscar Dubbeldam Copyright 2008 Strategy Partners Nederland B.V. 2 Agenda Strategy Partners Who is Strategy Partners? Independent market research and analysis organisation. Modern Output Management? Within Europe The European trends in EOMS Provides also best practice consultancy to The tangible business benefits organisations in Enterprise Content Management Pitfalls, what to do to go around Innovation in Document Communication Document Communication Strategy Innovation in Automated Document Process Recommendations Management. Offices and associates in UK, Benelux, Nordic, Germany, Switzerland and southern. Copyright 2008 Strategy Partners Nederland B.V. 3 Copyright 2008 Strategy Partners Nederland B.V. 4 Modern Output Management? Social Media – did you know? Personalized communication Years to reach 50 million users Radio, 38 years Multi- Multi-channel delivery TV, 13 years Internet, 4 years Color prints iPod, 3 years Facebook reached 100 million users in 9 months Web shop to order prints 35% of book sales on Amazon are for the Kindle Inserting without OMR marks 24 of 25 largest newspapers are experiencing record declines in circulation Fleet management and business rules 200.000.000 million blogs And what about Social Media? Generation Y and Z consider e-mail passé e- Social Media – it’s a fundamental shift in the way we communicate Copyright 2008 Strategy Partners Nederland B.V. 5 Copyright 2008 Strategy Partners Nederland B.V. 6 Copyright Strategy Partners Nederland B.V. 2009 Pagina 1
  • Strategy Partners Netherlands BV DMS EXPO 2009 Modern Output management The ADPM model – your benchmark Requires a different thinking of the traditional Print and Mail activities. It’s not about the printed document It’s about how we want and can communicate with our customers But how can we change the external communication without disrupting the internal processes? Nr. 1; understand the technical environment Copyright 2008 Strategy Partners Nederland B.V. 7 Copyright 2008 Strategy Partners Nederland B.V. 8 The European trends The In/Out Trends In Output Management Ad-hoc business correspondence Ad- Process automation TransPromo Lean and 6 sigma Integration of BPM, CRM, DMS and OM Outsourcing Planning and control Printing equipment Copyright 2008 Strategy Partners Nederland B.V. 9 Copyright 2008 Strategy Partners Nederland B.V. 10 Ad-hoc business correspondence Ad- Process Automation High demand to replace the existing Microsoft Word Macro based environments. Business user must own the templates, and the content. Not the lay-out and production. lay- Must be integrated with the traditional document composition data streams. Web based, Word based, or proprietary. proprietary. Many vendors – with different offerings Copyright 2008 Strategy Partners Nederland B.V. 11 Copyright 2008 Strategy Partners Nederland B.V. 12 Copyright Strategy Partners Nederland B.V. 2009 Pagina 2
  • Strategy Partners Netherlands BV DMS EXPO 2009 TransPromo – Think twice Lean and 6 sigma in output Lean Manufacturing with Six Sigma as a goal to produce the output. Copyright 2008 Strategy Partners Nederland B.V. 13 Copyright 2008 Strategy Partners Nederland B.V. 14 Integration of BPM, CRM, DMS and OM Planning and control At the vendor level, e.g. EMC – Captaris, Documentum and DocumentSciences Captaris, Oracle – Stellent and SkyWire ISIS Papyrus At the user level Customer web portals Closed loop processing Business solutions Connecting the mid-office (legacy) applications mid- Copyright 2008 Strategy Partners Nederland B.V. 15 Copyright 2008 Strategy Partners Nederland B.V. 16 Outsourcing The toner battle The traditional outsourcing of the total in-house in- Printing Equipment Print and Mail activities is on its return. Toner versus solid or liquid ink Inflexible contracts No innovation or (environment versus speed versus quality) Expensive Multiple brands are bringing high volume cut - cut- sheet printers to market Outsourcing is valid when All of above are tackled Duplex cut sheet printing It encompasses the business process High volume color versus cost and quality It’s a part which is not the core of the innovation Copyright 2008 Strategy Partners Nederland B.V. 17 Copyright 2008 Strategy Partners Nederland B.V. 18 Copyright Strategy Partners Nederland B.V. 2009 Pagina 3
  • Strategy Partners Netherlands BV DMS EXPO 2009 Benefits Time to Market Who provides the best; • Value proposition • Tangible business results Copyright 2008 Strategy Partners Nederland B.V. 19 Copyright 2008 Strategy Partners Nederland B.V. 20 Cost savings Critical part of the organisation Every solution should provide a value The Print and Mail business unit is not there to execute but to innovate proposition with tangible cost savings. Translating the business goals to business solutions FTE in the operations Postal savings Return on Customer Resource optimization Unfortunately not many vendors know the value proposition of their own product in tangible business benefits! Copyright 2008 Strategy Partners Nederland B.V. 21 Copyright 2008 Strategy Partners Nederland B.V. 22 Pitfalls Understanding the cost elements Copyright 2008 Strategy Partners Nederland B.V. 23 Copyright 2008 Strategy Partners Nederland B.V. 24 Copyright Strategy Partners Nederland B.V. 2009 Pagina 4
  • Strategy Partners Netherlands BV DMS EXPO 2009 Point Solutions Vendor knowledge Don’t focus on enhancing just one The technical capabilities or the business functional item of the ADPM model benefits. Limited benefits Product or solution Technology approach What’s the value proposition Integration work Pricing based on shareholder value or Best of Breed or One Stop Shop business value One Stop Shop doesn’t always mean it works When will or can they deliver a fixed price together proposal? Copyright 2008 Strategy Partners Nederland B.V. 25 Copyright 2008 Strategy Partners Nederland B.V. 26 The recommendations The Document Communication Strategy Strategic and tactical should be in balance! Copyright 2008 Strategy Partners Nederland B.V. 27 Copyright 2008 Strategy Partners Nederland B.V. 28 The Document Communication Strategy Recommendations Content Invest in the right trends Baseline assessment Savings on postage are giving the highest rewards • Mission and vision • Objectives and strategies Process automation – understand the options, by • Business needs listening to multiple vendors Documents, Technology and People Take the time to develop a Document Communication Strategy • Mission critical documents • Software and hardware Pay per use – without a minimum Problems and solutions Dare to share the benefits of the proposed solution. • Business perspective Copyright 2008 Strategy Partners Nederland B.V. 29 Copyright 2008 Strategy Partners Nederland B.V. 30 Copyright Strategy Partners Nederland B.V. 2009 Pagina 5