QR Codes and
the Future of Next
Generation mLearning
Graham Clark

2D Barcodes
Upcode Aztec Code
High Capacity
Colour Barcode DataMatrix

What is a QR code?
2 dimensional barcode
Many different colour combinations

Reading a QR code
A mobile phone with
+ a camera
+ an internet connection
+ code reader software
= QR Code Heaven!

QR codes in The Age
Lexus [10.09.2008]
Scan the code with your Telstra code
reader for more details on L’EXHIBITION
Yellow Pages [08.11.2008]
Scan this image with your mobile for
‘furniture stores’ nearby

QR Codes Overseas
Retail
Supermarket product packaging
Airline industry
Boarding passes eg. Northwest Airlines
Publishing
Magazines and newspapers eg. WIRED
Outdoor Advertising
Bus shelters

QR Codes in Education
Case Western Reserve University, US
[2008] Orientation
University of Bath, UK
[2008] Learning management system
King Saud University, Saudi Arabia
[2008] People with a visual disability
Mie University, Japan
[2006] Formative class assessment

Benefits
+ No cost
+ Ease of use
+ Mobility/portability
+ 24/7 access
+ Instant gratification

Issues
+ Mobile internet too slow
+ Mobile internet too expensive
+ Software
+ Identical twins
+ Lighting
+ Complicated process

The iPhone Factor in the US
Almost 85% of US iPhone owners browse
the Web on their phones, versus 58% of
the US smartphone market
Some 31% of US iPhone owners watch
mobile TV or video compared to 4.6% of
the overall US market

The iPhone Factor in Australia
In Australia, Apple has sold over 200,000
iPhones
When iPhone browsing, users consume
2.07 MB compared to 0.30 MB for other
mobile users
iPhone users browse individual sites for an
average of 2.8 minutes, compared to
average mobile users at 1.6 minutes

An Australian Case Study
Powerhouse
Museum, Sydney
Sydney Design 08
Festival Programme
This is a QR, a new form of
barcode, which contains
secret information. Use a
QR code reading application
on your mobile phone to
decipher the code and
receive special SD08 offers.

Sydney Design 08 Festival
Programme
This is a QR, a new form of
barcode, which contains
secret information. Use a
QR code reading application
on your mobile phone to
decipher the code and
receive special SD08 offers.

The Outcome
Sydney Design 08 Festival Programme
+ 40,000 copies printed and distributed across Sydney
+ 144 views of the QR destination page
+ 55 views from Sydney and the rest interstate or
overseas
+ 33 successful form completions
+ 26 successful ticket prints

The Future of mLearning
+ Real‐time image recognition
+ Radio Frequency Identification
+ Device (RFID)
+ 2D barcodes (including QR codes)
+ Question and Test Interoperability (QTI)
+ ???

Questions/Contact Details
Graham Clark
Email: gclark@aspingroup.com.au
Mobile: 0404 222 914