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How Smart Marketers Measure ROI from Social Media & Online marketing
 

How Smart Marketers Measure ROI from Social Media & Online marketing

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ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget.

ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget.
This presentation is not for beginners.

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    How Smart Marketers Measure ROI from Social Media & Online marketing How Smart Marketers Measure ROI from Social Media & Online marketing Presentation Transcript

    • ROI measurement - Online Marketing WWW.ODIGMA.COM ODIGMA
    • presenting A SIMPLE INTUITIVE APPROACH ODIGMA
    • LET’S LOOK AT THE KEY METRICS THAT DEFINE ROI ODIGMA
    • BUT LET’S REVIEW THE SALES FUNNEL FIRST ! ODIGMA
    • What to Measure (Returns) Awareness Consideration Purchase Advocacy ODIGMA
    • BRAND AWARENESS THE ART OF CREATING A UNIQUE POSITION IN THE MIND OF THE CUSTOMER ODIGMA
    • Awareness – What to measure Impressions Awareness Reach & Frequency Engagement ODIGMA
    • CONSIDERATION DESIRES, WISH LISTS, PLANS AND DREAMS – EVERY BRAND WANTS TO BE IN THERE ODIGMA
    • Consideration – What to measure Mentions Consideration Direct Search Enquiries ODIGMA
    • PURCHASE HAPPENS WHEN THE TRUST LEVEL OF THE CUSTOMER IS AT IT’S PEAK ODIGMA
    • Purchase– What to measure Add to Cart Purchase Orders Price discussions ODIGMA
    • ADVOCACY NO FORM OF MARKETING HAS DONE BETTER THAN THIS ONE ODIGMA
    • Advocacy – What to measure Sharing Advocacy Influencer Reach Content Creation ODIGMA
    • 4 STAGES – 12 METRICS ODIGMA
    • KPIs for Success in Online Marketing Direct Search Reach Engagement Impressions Mentions Consideration Awareness Influencer Reach Orders Price Discussions Add to Cart Purchase Enquiries Content Creation Sharing Advocacy ODIGMA
    • MEASUREMENT OF KEY METRICS ODIGMA
    • DETERMINING ROI IN REAL WORLD MEASURING EFFICIENCY OF EACH CHANNEL ODIGMA
    • BRANDS RUN MULTIPLE CAMPAIGNS ACROSS MULTIPLE CHANNELS STILL YOU CAN MEASURE INDIVIDUAL CHANNEL EFFICIENCY ODIGMA
    • A SIMPLE APPROACH USE THE TABLE SHOWN NEXT AND CAPTURE TRENDS ACROSS ALL RELEVANT METRICS ODIGMA
    • Cross Media Attribution tracking CHANNEL(S) AWARENESS CONSIDERATION PURCHASE ADVOCACY ODIGMA
    • CAPTURING DATA ONLINE MARKETING GIVES GREAT INSIGHTS FOR SALES CLOSURES ODIGMA
    • SALES TEAM NEEDS INFORMATION GIVE THEM AS MUCH AS POSSIBLE SO THAT THEY CAN PREPARE ODIGMA
    • INFORMATION EXCHANGE ENQUIRY SOURCE SEARCH TERM TIME SPENT ON SITE USER ENGAGEMENT USER DEMOGRAPHICS AD SHOWN SM PROFILE … SALES TEAM NEEDS TO BE TRAINED TO HANDLE THIS INFORMATION FOR HIGHER SALES ODIGMA
    • WHAT YOUR CUSTOMER WANTS MEASURE BY REAL TIME ANALYSIS ODIGMA
    • CUSTOMER SEGMENTATION IS IMPORTANT UNDERSTAND YOUR CUSTOMER BY THEIR BEHAVIOR ODIGMA
    • Test to Trust AWARENESS CONSIDERATION PURCHASE ADVOCACY Influencing Factors Pricing Display . Media showcase . Enquiry Form Length . Pick Up Facility . Seasonality . Testimonials . Fan / Follower base . And 100s of other factors . ODIGMA
    • CUSTOMER’S LIKES & DISLIKES CAN BE EASILY MEASURED TOO ODIGMA
    • Attribution tracking – Multiple Factors FACTOR(S) AWARENESS CONSIDERATION PURCHASE ADVOCACY $ $ $ $ ODIGMA
    • ACTIONS PERSONALIZATION FOR MAXIMUM BENEFITS ODIGMA
    • EVERY CUSTOMER IS NOT THE SAME OFFER UNIQUE OFFERINGS TO EACH ODIGMA
    • CREATE MARKETING GROUPS AS THE SAME CUSTOMER BEHAVES DIFFERENTLY IN DIFFERENT SITUATIONS ODIGMA
    • MARKETING OPTIMIZATION USER AWARENESS CHANNELS CONSIDERATION OTHER FACTORS PURCHASE ADVOCACY MAXIMUM ROI ODIGMA
    • …AND THIS IS JUST THE START ODIGMA
    • ODigMa Online Digital Marketing www.odigma.com ODIGMA