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How Smart Marketers Measure ROI from Social Media & Online marketing
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How Smart Marketers Measure ROI from Social Media & Online marketing

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ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget. …

ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget.
This presentation is not for beginners.

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  • 1. ROI measurement - Online Marketing WWW.ODIGMA.COM ODIGMA
  • 2. presenting A SIMPLE INTUITIVE APPROACH ODIGMA
  • 3. LET’S LOOK AT THE KEY METRICS THAT DEFINE ROI ODIGMA
  • 4. BUT LET’S REVIEW THE SALES FUNNEL FIRST ! ODIGMA
  • 5. What to Measure (Returns) Awareness Consideration Purchase Advocacy ODIGMA
  • 6. BRAND AWARENESS THE ART OF CREATING A UNIQUE POSITION IN THE MIND OF THE CUSTOMER ODIGMA
  • 7. Awareness – What to measure Impressions Awareness Reach & Frequency Engagement ODIGMA
  • 8. CONSIDERATION DESIRES, WISH LISTS, PLANS AND DREAMS – EVERY BRAND WANTS TO BE IN THERE ODIGMA
  • 9. Consideration – What to measure Mentions Consideration Direct Search Enquiries ODIGMA
  • 10. PURCHASE HAPPENS WHEN THE TRUST LEVEL OF THE CUSTOMER IS AT IT’S PEAK ODIGMA
  • 11. Purchase– What to measure Add to Cart Purchase Orders Price discussions ODIGMA
  • 12. ADVOCACY NO FORM OF MARKETING HAS DONE BETTER THAN THIS ONE ODIGMA
  • 13. Advocacy – What to measure Sharing Advocacy Influencer Reach Content Creation ODIGMA
  • 14. 4 STAGES – 12 METRICS ODIGMA
  • 15. KPIs for Success in Online Marketing Direct Search Reach Engagement Impressions Mentions Consideration Awareness Influencer Reach Orders Price Discussions Add to Cart Purchase Enquiries Content Creation Sharing Advocacy ODIGMA
  • 16. MEASUREMENT OF KEY METRICS ODIGMA
  • 17. DETERMINING ROI IN REAL WORLD MEASURING EFFICIENCY OF EACH CHANNEL ODIGMA
  • 18. BRANDS RUN MULTIPLE CAMPAIGNS ACROSS MULTIPLE CHANNELS STILL YOU CAN MEASURE INDIVIDUAL CHANNEL EFFICIENCY ODIGMA
  • 19. A SIMPLE APPROACH USE THE TABLE SHOWN NEXT AND CAPTURE TRENDS ACROSS ALL RELEVANT METRICS ODIGMA
  • 20. Cross Media Attribution tracking CHANNEL(S) AWARENESS CONSIDERATION PURCHASE ADVOCACY ODIGMA
  • 21. CAPTURING DATA ONLINE MARKETING GIVES GREAT INSIGHTS FOR SALES CLOSURES ODIGMA
  • 22. SALES TEAM NEEDS INFORMATION GIVE THEM AS MUCH AS POSSIBLE SO THAT THEY CAN PREPARE ODIGMA
  • 23. INFORMATION EXCHANGE ENQUIRY SOURCE SEARCH TERM TIME SPENT ON SITE USER ENGAGEMENT USER DEMOGRAPHICS AD SHOWN SM PROFILE … SALES TEAM NEEDS TO BE TRAINED TO HANDLE THIS INFORMATION FOR HIGHER SALES ODIGMA
  • 24. WHAT YOUR CUSTOMER WANTS MEASURE BY REAL TIME ANALYSIS ODIGMA
  • 25. CUSTOMER SEGMENTATION IS IMPORTANT UNDERSTAND YOUR CUSTOMER BY THEIR BEHAVIOR ODIGMA
  • 26. Test to Trust AWARENESS CONSIDERATION PURCHASE ADVOCACY Influencing Factors Pricing Display . Media showcase . Enquiry Form Length . Pick Up Facility . Seasonality . Testimonials . Fan / Follower base . And 100s of other factors . ODIGMA
  • 27. CUSTOMER’S LIKES & DISLIKES CAN BE EASILY MEASURED TOO ODIGMA
  • 28. Attribution tracking – Multiple Factors FACTOR(S) AWARENESS CONSIDERATION PURCHASE ADVOCACY $ $ $ $ ODIGMA
  • 29. ACTIONS PERSONALIZATION FOR MAXIMUM BENEFITS ODIGMA
  • 30. EVERY CUSTOMER IS NOT THE SAME OFFER UNIQUE OFFERINGS TO EACH ODIGMA
  • 31. CREATE MARKETING GROUPS AS THE SAME CUSTOMER BEHAVES DIFFERENTLY IN DIFFERENT SITUATIONS ODIGMA
  • 32. MARKETING OPTIMIZATION USER AWARENESS CHANNELS CONSIDERATION OTHER FACTORS PURCHASE ADVOCACY MAXIMUM ROI ODIGMA
  • 33. …AND THIS IS JUST THE START ODIGMA
  • 34. ODigMa Online Digital Marketing www.odigma.com ODIGMA

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