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Online Marketing has its nuances, but if a structured and methodical approach is followed with a proper usage of social media, search engines, websites, design and mobile marketing, any company can …

Online Marketing has its nuances, but if a structured and methodical approach is followed with a proper usage of social media, search engines, websites, design and mobile marketing, any company can leap way ahead of the competition in no time. This presentation aims at presenting this structured approach.

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  • 1. HOW DOES AN ESTABLISHED BUSINESS REACH Presented by ODigMa
  • 2. - ODigMa
  • 3. PRESENTING …. CONVERSATION BETWEEN AN ESTABLISHED BUSINESS AND US (ODIGMA)
  • 4. ESTABLISHED BUSINESS :I WISH I COULD KNOW MORE ABOUT MY CUSTOMERS –I HAVE TALKED TO A LOT OF PEOPLE, BUT NEED SOMEONE WHO IS FOCUSED & SMART ODIGMA : -
  • 5. AUDIENCE ANALYSIS
  • 6. AUDIT & SURVEY BRAND PERCEPTION PRODUCT PERCEPTION NEED LEVEL
  • 7. NEED ANALYSIS PRODUCT HIERARCHY NEED FULFILMENT PRODUCT IMPROVEMENT
  • 8. BEHAVORIAL PATTERN ANALYSIS BUYING TRIGGERS DROP CART REVIEW REACTION TO PROMOTION
  • 9. ESTABLISHED BUSINESS :WHAT DO MY CUSTOMERS THINK ABOUT MY COMPETITORS? AM I BETTER / UNIQUE? ODIGMA : -
  • 10. COMPETITION ANALYSIS
  • 11. COMPETITOR SWOT ANALYSIS BRAND STRENGTH BRAND ASSET BRAND EQUITY
  • 12. COMPETITOR POSITIONING TARGET AUDIENCE COMMUNICATION STYLE DIFFERENTIATORS
  • 13. ESTABLISHED BUSINESS :HOW MANY OF MY CUSTOMERS THINK THAT I AM TRUST-WORTHY AND HONEST? ODIGMA : -
  • 14. BRAND POWER ANALYSIS
  • 15. BRAND PERCEPTION & IMAGE TONE CHARACTER DIFFERENTIATION
  • 16. PRODUCT FEATURE ANALYSIS FEATURE USPs LIKES & DISLIKES FUTURE VERSIONS
  • 17. BRAND LAUNCH & MANAGEMENT BRAND DEFINITION MARKETING PLAN BRAND UPDATES
  • 18. ESTABLISHED BUSINESS :HOW DO I ENSURE THAT CUSTOMERS ARE AWARE ABOUT MY BRAND AND FEEL INTERESTED ABOUT IT? ODIGMA : -
  • 19. FACEBOOK MARKETING
  • 20. FACEBOOK – CONTENT CREATION RESEARCH BASED BRAND GUIDELINES REVITALIZED
  • 21. FACEBOOK – ENGAGEMENT RELEVANT ENGAGING METRICS DRIVEN
  • 22. FACEBOOK ADVERTISING
  • 23. FACEBOOK – AD TYPES CPC / CPF /CPL MODELS COST OPTIMIZED VOLUME OPTIMIZED
  • 24. FACEBOOK APPS CROSS PLATFORM TECH EXPERTISE BUILT TO SHARE
  • 25. FACEBOOK CAMPAIGNS OBJECTIVE FOCUSED ACTIVE PARTICIPATION FRESH & UNIQUE
  • 26. ESTABLISHED BUSINESS :BUT MY CUSTOMERS ARE OUTSIDE FB TOO, AND I NEED THEM TO CONSIDER TOO ODIGMA : -
  • 27. TWITTER MARKETING
  • 28. TWITTER TRENDING NATIONAL LEVEL MULTIPLE DAYS / MONTHS MULTIPLE CAMPAIGNS
  • 29. TWITTER – INFLUENCER CONNECT IDENTIFY INFLUENCER REGULAR INTERACTIONS RELEVANT CONVERSATIONS
  • 30. TWITTER – CUSTOMER MANAGEMENT BEST RESPONSE TIME COURTEOUS ZERO ESCALATIONS POLICY
  • 31. ESTABLISHED BUSINESS :I WANT TO EDUCATE MY CUSTOMERS & HELP THEM EVALUATE & COMMIT TO THE RIGHT PRODUCT ODIGMA : -
  • 32. CONTENT MARKETING
  • 33. BLOGS & ARTICLE CREATION THEME RELEVANT SEASON RELEVANT OBJECTIVE FOCUSED
  • 34. CONTENT DISTRIBUTION BLOGGER CONNECT PR ACTIVITIES SOCIAL BOOKMARKING
  • 35. ESTABLISHED BUSINESS :NOW THAT PEOPLE ARE AWARE ABOUT MY BRAND AND CONSIDER IT, HOW DO I SELL? ODIGMA : -
  • 36. SEARCH ENGINE MARKETING
  • 37. SEARCH ADS RELEVANT KEYWORD FOCUS HIGHEST QUALITY SCORE
  • 38. BANNER ADS VISUALLY APPEALING PLACEMENT OPTIMIZED RETARGETING
  • 39. SEARCH ENGINE OPTIMIZATION
  • 40. RESEARCH & ANALYSIS IN-DEPTH AUDIT RECOMMENDATIONS COMPETITION RESEARCH
  • 41. ON PAGE OPTIMIZATION USER FRIENDLY SEARCH FRIENDLY ZERO DEFECT
  • 42. OFF PAGE OPTIMIZATION QUALITY SUBMISSIONS ARTICLES & BLOGS SOCIAL OPTIMIZED
  • 43. ESTABLISHED BUSINESS :I ALSO WOULD LIKE TO CONNECT WITH OTHER BUSINESSES FOR PARTNERSHIPS & SALES ODIGMA : -
  • 44. LINKEDIN MARKETING
  • 45. LINKEDIN – GROUPS & PAGES STRONG CONVERSATIONS ACTIVE PARTICIPATION INFORMATION FOCUSED
  • 46. LINKEDIN - ADS FOCUSED TARGETING CAMPAIGN OPTIMIZATION VISUALLY APPEALING
  • 47. ESTABLISHED BUSINESS :I WANT MY CUSTOMERS TO SHARE & REFER ME, AGAIN AND AGAIN ODIGMA : -
  • 48. PINTEREST MARKETING
  • 49. PINTEREST - CAMPAIGNS FOCUSED ON SHARING FREQUENT RELEVANT
  • 50. PINTEREST - MANAGEMENT CONTENT CATEGORIZATION OPTIMIZED FOR SHARING FRESH & UNIQUE
  • 51. GOOGLE+ MARKETING
  • 52. GOOGLE+ PAGE MANAGEMENT CONNECT WITH CIRCLES SEARCH FRIENDLY METRICS DRIVEN
  • 53. YOUTUBE MARKETING
  • 54. YOUTUBE – CONTENT OPTIMIZATION SEARCH FRIENDLY RESEARCH BASED SUPER FAST RESULTS
  • 55. YOUTUBE – PROMOTE VIEWS COST OPTIMIZED TARGETED & RELEVANT MAXIMUM VOLUME
  • 56. ESTABLISHED BUSINESS :I AM ALSO SURE THAT YOU’LL PROVIDE ME THE NECESSARY SETUP TO GET ALL THIS STARTED ODIGMA : -
  • 57. DEVELOPMENT
  • 58. MOBILE APPS NATIVE FAST DEVELOPMENT TIME TECH EXPERTISE
  • 59. USER FRIENDLY SITES & APPS UX OPTIMIZED BEHAVIOR BASED QUALITY INTUITIVE
  • 60. TECHNICAL EXPERTISE CROSS PLATFORM RESPONSIVE SECURE
  • 61. AESTHETICS BRAND ESSENCE COLOR SCHEME TONE & CHARACTER
  • 62. GRAPHICS DEVELOPMENT
  • 63. IMAGES & BANNERS AD COPIES BRAND COLLATERALS WEBSITE LAYOUT
  • 64. VIDEOS ANIMATION INDOOR SHOOTS OUTDOOR SHOOTS
  • 65. ESTABLISHED BUSINESS :COOL ! FEELS LIKE I’VE JUST GONE OVER THE ENTIRE SALES FUNNEL AND IT IS SMOOTHER THAN EVER ODIGMA : -
  • 66. PLEASURE IS OURS! For more details, visit www.ODigMa.com