How TEDxAmsterdam used Google+ Hangouts On Air to create compelling content before, during and after the TEDx conference - by Oliver de Leeuw.
For more information about my involvement with the online communications and live reporting of TEDxAmsterdam, please visit:
Hi. I’m Oliver, in charge of
Connect with me on Twitter via www.twitter.com/@odeleeuw; on LinkedIn via nl.linkedin.com/in/oliverdeleeuw/; via my social media company Nameshapers at www.nameshapers.com; or email me via Oliver[at]tedxamsterdam.nl.
You may know TEDxAmsterdam from...
• More than 100 volunteers
• Or just because
you’re a TEDhead.
We’re always looking for ways
to interact during events.
Only a few can attend in real life,
while tens of thousands
watch the live stream.
So our ongoing
what do we do with the online
Lucky for us,Google had just released Hangouts.
On /steroids/ Air!
And our partners (KPN, ING and DELL) were up for an experiment, too.
How did we get there and what did we learn?
(1) Hangouts Preparations
- technical needs
- content needs
- participants' needs
(2) Hangouts Live Learnings
(3) Hangouts Afterwards
Read the manuals
It’s really pretty straight forward, but you’re better off knowing everything in advance.
Google additionally prepped us with several documents based on early adopters’ best practices.
Obviously, all participants (and organizers) had to have an active Google+ account.
We wanted everyone to be experienced with Hangouts, before we went On Air.
Most people weren’t, so our producer organized several Hangout test
Ever tried fitting 10 people in 1 chair? That’s kind of what happens to bandwidth when you are in a video group call.
So high speed, cable (not wireless) internet was a strict requirement for all.
I wanted to be in control so we made the Hangouts ‘invite only’. This prevented random
viewers from being able to join.
Anyone could watch live though.
You can read more over at Google’s Hangout
Quite confusing, we did organize 4 ‘public events’. This way anyone could register to watch, comment and... share with friends.
We later posted the ‘On Air url’ in the event description.
You can read more over at On Air event support.