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How TEDxAmsterdam used
Google+ Hangouts On Air to
create compelling content
Source: http://tedxa.ms/13dZ8G6
Hi. I’m Oliver,
in charge of
creating content
for TEDxAmsterdam.
Oliver de LeeuwChief content creator TEDxAmsterdam
Oliver@tedxamsterdam.nl
@odeleeuw
nl.linkedin.com/in/oliverdeleeuw/
www...
You may know
TEDxAmsterdam from...
Our
extraordinary speakers@odeleeuwSource: http://tedxa.ms/16e0zHR
Events
@odeleeuwSource: http://tedxa.ms/1c60jiO
Campaigns @odeleeuw
Online
@odeleeuw
More than 100volunteers @odeleeuwSource: http://tedxa.ms/15i8uVy
Or just
because
you’re aSource: http://tedxa.ms/13JF8QY
@odeleeuw
We’re always
looking for ways
to interactduring events. @odeleeuw
Source: http://tedxa.ms/ZlNEyK
TEDxYouth@Amsterdam 2011
@odeleeuw
Source: http://tedxa.ms/1b8eu8Y
TEDxAmsterdamLive 2012
@odeleeuw
Source: http://tedxa.ms/119FGh9
TEDxAmsterdamWomen 2012
@odeleeuw
Source: http://tedxa.ms/12HhfVX
TEDxChange@Amsterdam 2013
@odeleeuw
Only a few can attend
in real life,
while tens of thousands
watch the live stream.@odeleeuwSource: http://tedxa.ms/XvpjtJ
what do we
do with the
online
visitors?Source: http://tedxa.ms/11HfpXT
challenge
@odeleeuw
So our ongoing is:
Lucky for us,Google had
just released Hangouts.
On steroids Air.Source: http://tedxa.ms/16e2ii1
@odeleeuw
And our partners*
were up for an
experiment, too.
* KPN, ING and DELL
Source: http://tedxa.ms/12A0voG
@odeleeuw
We*produced
4 Hangouts
On Air.
How did we
get there and
what did we
learn?* That’s mainly Feller Media,
our video producti...
Technology Startups
Innovate or die Social entrepreneurs
@odeleeuw
«Click to play»
«Click to play»
1 2 3
@odeleeuw
Hangouts
Preparations
technical needs content needs participants’ needs1 2 3
@odeleeuw
Hangouts
Live learn...
Hangouts
Preparations
technical needs content needs participants’ needs1 2 3
@odeleeuw
1 Technical
needs
It’s really pretty
straight forward, but
you’re better off
knowing everything in
advance.
Read the manua...
1 Technical
needs
Google additionally
prepped us with several
documents based on
early adopters’ best
practices.
Read the ...
1 Technical
needs
Obviously, all participants
(and organizers) had to
have an active Google+
account.
Be experiencedWe wan...
1 Technical
needs
Ever tried fitting 10
people in 1 chair?
That’s kind of what
happens to bandwidth
when you are in a vide...
1 Technical
needs
I wanted to be in control so
we made the Hangouts ‘invite
only’. This prevented random
viewers from bein...
1 Technical
needs Public event
You can read more over
at On Air event support.
Quite confusing, we
did organize 4 ‘public
...
Hangouts
Preparations
content needs2
@odeleeuw
2 Content
needs We approached the
Hangouts as television
talkshows.
There should be one host
or moderator. At certain
inte...
2 Content
needs
All participants had to join the discussion.
And they needed to
have opposing
views on the given
topic to ...
2 Content
needs
In close cooperation with
our partners we chose 4
themes that would fit both
Human Nature
(TEDxAmsterdam’s...
2 Content
needs
This all meant we
had to pre-produce
the participants’
contribution as
much as possible.
We also invited p...
@odeleeuw
@odeleeuw
@odeleeuw
2 Content
needs
I know it’s Dutch, but
you get the picture.
Ensure some support
from partners to
engage people you
can’t r...
2 Content
needs
This cut both ways: we gathered
valuable content and we sparked
a bit of buzz on multiple
platforms.
Conte...
2 Content
needs
A producer contacted the
participants 2 days before
the event.
He checked if they understood
what we were ...
2 Content
needs
We had also contacted
“backup” participants from
our partners. They were
standing by (and we
checked on th...
Hangouts
Preparations
participants’ needs3
@odeleeuw
3 Participants’
needs
High speed, stable internet.
A well-placed webcam. Sufficient lighting.
A production scenario
(summa...
3 Participants’
needs Get everyone to wear in
ear headphones. Works
great, does not look
silly.
Set up ground rules
And ha...
3 Participants’
needs Train and practice with
the moderator so he or
she is able to switch
the focus between
participants....
3 Participants’
needs Or have a second person
doing the switch, much
like... a live talkshow on
television would do.
Have ...
3 Participants’
needs
Ask the participants to
share their input with
followers in advance.
Make a splash!
“I will discuss ...
Hangouts
Live learnings
@odeleeuw
Communication The exact URL to view
the actual Google+
Hangout On Air is only
created when the
organizer starts
broadcasti...
Workflow
This is the workflow we created
after figuring out all the ins and
outs during the rehearsals.
@odeleeuw
Communic...
Producer starts Hangout.
All people
involved only
had 5-10
minutes to
spread and
embed the url.
Workflow
Assistant produce...
One thing we consistently
forgot was to update the
event’s URL to point to the
live broadcast.
Whoops
@odeleeuw
I think it...
One thing that went
smoothly was switching
between the studio (our
livestream show during the
stage breaks) and the
Hangou...
We offered all Hangouts on
our website’s front page as
an alternative to the
livestream studio show.
Front page
Promotion
...
Ever hosted a talkshow?
It’s complicated.
Especially when you have to look
at 5 parts of your screen while
talking.
Multit...
So, the moderators all
got an ‘in ear’ producer
audio feed.
And we posted some old school
sticky notes at the side of his ...
Hangouts
Afterwards
@odeleeuw
Video needs Since Hangouts On Air are
broadcast live on YouTube,
they are published
immediately afterwards.
To edit or not...
Video needs One can edit the video by
setting its privacy to
‘hidden’, downloading it,
and reuploading later on.
All we di...
Buzz needs
Needless to say we spread
the videos on our online
platforms, including our
partners’.
Share
@odeleeuw
Content needs
Long tail content
@odeleeuw
The relevance of
any Hangout’s
content
diminishes
quickly.
I would advise you to...
Content needs
Highlights @odeleeuw
And what better
way of showing
highlights than
publishing a
behind-the-
scenes video?
C...
Buzz needs
Most online marketers know how to
put YouTube tools to use. Optionally
you can insert descriptions, links and
a...
All along there’s
one thing you
must remember:
@odeleeuw
enjoy the ride!
@odeleeuwSource: http://tedxa.ms/13HJcjF
Questions? Suggestions?Feel free to connect with me.
Oliver@tedxamsterdam.nl
@odeleeuw
nl.linkedin.com/in/oliverdeleeuw/
w...
How TEDxAmsterdam used Google+ Hangouts On Air to create compelling content before, during and after the TEDx conference -...
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How TEDxAmsterdam used Google+ Hangouts On Air to create compelling content before, during and after the TEDx conference - by Oliver de Leeuw

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How TEDxAmsterdam used Google+ Hangouts On Air to create compelling content before, during and after the TEDx conference - by Oliver de Leeuw.

For more information about my involvement with the online communications and live reporting of TEDxAmsterdam, please visit:
• http://nameshapers.com/2013/11/21/tedxamsterdam-de-geheimen-achter-het-sharing-van-ideeen/
• https://www.slideshare.net/odeleeuw/the-57-most-beautiful-photos-of-5-years-tedxamsterdam-by-oliver-de-leeuw-updated-with-2013-photos
• http://www.linkedin.com/in/oliverdeleeuw?
• http://www.twitter.com/odeleeuw
• http://www.oliverdeleeuw.nl

______________________________
Hi. I’m Oliver, in charge of
creating content
for TEDxAmsterdam.

Connect with me on Twitter via www.twitter.com/@odeleeuw; on LinkedIn via nl.linkedin.com/in/oliverdeleeuw/; via my social media company Nameshapers at www.nameshapers.com; or email me via Oliver[at]tedxamsterdam.nl.

You may know TEDxAmsterdam from...
• Our
extraordinary speakers.
• Events.
• Campaigns
• Online
• More than 100 volunteers
• Or just because
you’re a TEDhead.

We’re always looking for ways
to interact during events.

Only a few can attend in real life,
while tens of thousands
watch the live stream.

So our ongoing
challenge
is:
what do we do with the online
visitors?

Lucky for us,Google had just released Hangouts.
On /steroids/ Air!

And our partners (KPN, ING and DELL) were up for an experiment, too.

We produced
4 Hangouts.
How did we get there and what did we learn?

(1) Hangouts Preparations
- technical needs
- content needs
- participants' needs
(2) Hangouts Live Learnings
(3) Hangouts Afterwards


Read the manuals
It’s really pretty straight forward, but you’re better off knowing everything in advance.

Google additionally prepped us with several documents based on early adopters’ best practices.
Obviously, all participants (and organizers) had to have an active Google+ account.
We wanted everyone to be experienced with Hangouts, before we went On Air.
Most people weren’t, so our producer organized several Hangout test
laps.

Save room
Ever tried fitting 10 people in 1 chair? That’s kind of what happens to bandwidth when you are in a video group call.
So high speed, cable (not wireless) internet was a strict requirement for all.

Invite only
I wanted to be in control so we made the Hangouts ‘invite only’. This prevented random
viewers from being able to join.
Anyone could watch live though.
You can read more over at Google’s Hangout
support page.

Public event
Quite confusing, we did organize 4 ‘public events’. This way anyone could register to watch, comment and... share with friends.
We later posted the ‘On Air url’ in the event description.
You can read more over at On Air event support.

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Transcript of "How TEDxAmsterdam used Google+ Hangouts On Air to create compelling content before, during and after the TEDx conference - by Oliver de Leeuw"

  1. 1. How TEDxAmsterdam used Google+ Hangouts On Air to create compelling content Source: http://tedxa.ms/13dZ8G6
  2. 2. Hi. I’m Oliver, in charge of creating content for TEDxAmsterdam.
  3. 3. Oliver de LeeuwChief content creator TEDxAmsterdam Oliver@tedxamsterdam.nl @odeleeuw nl.linkedin.com/in/oliverdeleeuw/ www.nameshapers.com ‘S Connect
  4. 4. You may know TEDxAmsterdam from...
  5. 5. Our extraordinary speakers@odeleeuwSource: http://tedxa.ms/16e0zHR
  6. 6. Events @odeleeuwSource: http://tedxa.ms/1c60jiO
  7. 7. Campaigns @odeleeuw
  8. 8. Online @odeleeuw
  9. 9. More than 100volunteers @odeleeuwSource: http://tedxa.ms/15i8uVy
  10. 10. Or just because you’re aSource: http://tedxa.ms/13JF8QY @odeleeuw
  11. 11. We’re always looking for ways to interactduring events. @odeleeuw
  12. 12. Source: http://tedxa.ms/ZlNEyK TEDxYouth@Amsterdam 2011 @odeleeuw
  13. 13. Source: http://tedxa.ms/1b8eu8Y TEDxAmsterdamLive 2012 @odeleeuw
  14. 14. Source: http://tedxa.ms/119FGh9 TEDxAmsterdamWomen 2012 @odeleeuw
  15. 15. Source: http://tedxa.ms/12HhfVX TEDxChange@Amsterdam 2013 @odeleeuw
  16. 16. Only a few can attend in real life, while tens of thousands watch the live stream.@odeleeuwSource: http://tedxa.ms/XvpjtJ
  17. 17. what do we do with the online visitors?Source: http://tedxa.ms/11HfpXT challenge @odeleeuw So our ongoing is:
  18. 18. Lucky for us,Google had just released Hangouts. On steroids Air.Source: http://tedxa.ms/16e2ii1 @odeleeuw
  19. 19. And our partners* were up for an experiment, too. * KPN, ING and DELL Source: http://tedxa.ms/12A0voG @odeleeuw
  20. 20. We*produced 4 Hangouts On Air. How did we get there and what did we learn?* That’s mainly Feller Media, our video production partner. Big shout out to you, guys! @odeleeuw
  21. 21. Technology Startups Innovate or die Social entrepreneurs @odeleeuw «Click to play» «Click to play»
  22. 22. 1 2 3 @odeleeuw Hangouts Preparations technical needs content needs participants’ needs1 2 3 @odeleeuw Hangouts Live learnings @odeleeuw Hangouts Afterwards @odeleeuw ☝ Click to go there ☟ ☝ Click to go there ☟ ☝ Click to go there ☟
  23. 23. Hangouts Preparations technical needs content needs participants’ needs1 2 3 @odeleeuw
  24. 24. 1 Technical needs It’s really pretty straight forward, but you’re better off knowing everything in advance. Read the manuals @odeleeuw
  25. 25. 1 Technical needs Google additionally prepped us with several documents based on early adopters’ best practices. Read the manuals @odeleeuw
  26. 26. 1 Technical needs Obviously, all participants (and organizers) had to have an active Google+ account. Be experiencedWe wanted everyone to be experienced with Hangouts, before we went On Air. Most people weren’t, so our producer organized several Hangout test laps. @odeleeuw
  27. 27. 1 Technical needs Ever tried fitting 10 people in 1 chair? That’s kind of what happens to bandwidth when you are in a video group call. Save room So high speed, cable (not wireless) internet was a strict requirement for all. @odeleeuw
  28. 28. 1 Technical needs I wanted to be in control so we made the Hangouts ‘invite only’. This prevented random viewers from being able to join. Invite only You can read more over at Google’s Hangout support page. Anyone could watch live though. @odeleeuw
  29. 29. 1 Technical needs Public event You can read more over at On Air event support. Quite confusing, we did organize 4 ‘public events’. This way anyone could register to watch, comment and... share with friends. We later posted the ‘On Air url’ in the event description. @odeleeuw
  30. 30. Hangouts Preparations content needs2 @odeleeuw
  31. 31. 2 Content needs We approached the Hangouts as television talkshows. There should be one host or moderator. At certain intervals the host would change topics. It’s a talkshow @odeleeuw
  32. 32. 2 Content needs All participants had to join the discussion. And they needed to have opposing views on the given topic to keep things interesting. Opinionated @odeleeuw
  33. 33. 2 Content needs In close cooperation with our partners we chose 4 themes that would fit both Human Nature (TEDxAmsterdam’s theme) and our partners’ audience. To spark some buzz, we then contacted 4 thought leaders, well known in their area of expertise. Fitting experts @odeleeuw
  34. 34. 2 Content needs This all meant we had to pre-produce the participants’ contribution as much as possible. We also invited people to ask their question in advance on the TEDxAmsterdam Google+ page. Our partners also communicated this callout on their own online outlets. Know it all @odeleeuw
  35. 35. @odeleeuw
  36. 36. @odeleeuw
  37. 37. @odeleeuw
  38. 38. 2 Content needs I know it’s Dutch, but you get the picture. Ensure some support from partners to engage people you can’t reach by yourself. Cross media @odeleeuw
  39. 39. 2 Content needs This cut both ways: we gathered valuable content and we sparked a bit of buzz on multiple platforms. Content or buzz? @odeleeuw
  40. 40. 2 Content needs A producer contacted the participants 2 days before the event. He checked if they understood what we were planning to do, if they would be surefire able to join and what their point of view on the subject at hand was. Double/triple check @odeleeuw
  41. 41. 2 Content needs We had also contacted “backup” participants from our partners. They were standing by (and we checked on that, too). Back it up @odeleeuw
  42. 42. Hangouts Preparations participants’ needs3 @odeleeuw
  43. 43. 3 Participants’ needs High speed, stable internet. A well-placed webcam. Sufficient lighting. A production scenario (summary). Clear rules on the moderator’s role. Roadmap @odeleeuw
  44. 44. 3 Participants’ needs Get everyone to wear in ear headphones. Works great, does not look silly. Set up ground rules And have them agree to talk one person at a time. @odeleeuw
  45. 45. 3 Participants’ needs Train and practice with the moderator so he or she is able to switch the focus between participants. Switch cameras @odeleeuw As part of the rehearsal, people who don’t know this feature can get used to it.
  46. 46. 3 Participants’ needs Or have a second person doing the switch, much like... a live talkshow on television would do. Have a crew @odeleeuw
  47. 47. 3 Participants’ needs Ask the participants to share their input with followers in advance. Make a splash! “I will discuss new economy business models for SME’s tomorrow. Watch and join at [url]!” @odeleeuw
  48. 48. Hangouts Live learnings @odeleeuw
  49. 49. Communication The exact URL to view the actual Google+ Hangout On Air is only created when the organizer starts broadcasting (privately). So we had some communication logistics to wrap our heads around. Act last minute @odeleeuw
  50. 50. Workflow This is the workflow we created after figuring out all the ins and outs during the rehearsals. @odeleeuw Communication
  51. 51. Producer starts Hangout. All people involved only had 5-10 minutes to spread and embed the url. Workflow Assistant producer emails (yes, it’s true) the broadcast URL to the partners, the video stream director, the social media crew, and the TEDxAmsterdam website manager. 1 2 3 @odeleeuw Communication
  52. 52. One thing we consistently forgot was to update the event’s URL to point to the live broadcast. Whoops @odeleeuw I think it went right only once. Communication
  53. 53. One thing that went smoothly was switching between the studio (our livestream show during the stage breaks) and the Hangout sessions. I call that meta interaction. Whoop whoop! @odeleeuw Communication
  54. 54. We offered all Hangouts on our website’s front page as an alternative to the livestream studio show. Front page Promotion @odeleeuw
  55. 55. Ever hosted a talkshow? It’s complicated. Especially when you have to look at 5 parts of your screen while talking. Multitasking @odeleeuw Moderation
  56. 56. So, the moderators all got an ‘in ear’ producer audio feed. And we posted some old school sticky notes at the side of his extra large screen. Old school tools @odeleeuw Moderation Old school tools always work.
  57. 57. Hangouts Afterwards @odeleeuw
  58. 58. Video needs Since Hangouts On Air are broadcast live on YouTube, they are published immediately afterwards. To edit or not to edit? @odeleeuw
  59. 59. Video needs One can edit the video by setting its privacy to ‘hidden’, downloading it, and reuploading later on. All we did was insert a branded bumper. Quick & dirty @odeleeuw
  60. 60. Buzz needs Needless to say we spread the videos on our online platforms, including our partners’. Share @odeleeuw
  61. 61. Content needs Long tail content @odeleeuw The relevance of any Hangout’s content diminishes quickly. I would advise you to write a blog post about each Hangout, including highlights, quotes and interesting links.
  62. 62. Content needs Highlights @odeleeuw And what better way of showing highlights than publishing a behind-the- scenes video? Click to play»
  63. 63. Buzz needs Most online marketers know how to put YouTube tools to use. Optionally you can insert descriptions, links and annotations to optimize search results. Video marketing @odeleeuw
  64. 64. All along there’s one thing you must remember: @odeleeuw enjoy the ride!
  65. 65. @odeleeuwSource: http://tedxa.ms/13HJcjF
  66. 66. Questions? Suggestions?Feel free to connect with me. Oliver@tedxamsterdam.nl @odeleeuw nl.linkedin.com/in/oliverdeleeuw/ www.nameshapers.com ‘S Connect
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