Video Conferencing Has Evolved… ISDN/H.320 IP/H.323/SIP 1964 1982 1987 1998 2001 2005 2006 2011 AT&T CLI Room system PictureTel Polycom debuts Tandberg 1000 LifeSize Cisco Mobile Picturephone $250K+ hits market “appliance based” Integrated system First HD video Telepresence video Room System video systems $7500 $12,000 $80,000 $12,000
…yet It’s Not Ubiquitous. Complex Incompatible Expensive
Business Video Still in Switchboard Era Please don’t What video ask about system will they Skype…. be using? 1) Meetings happen mostly over audio 2) Video mostly used intra-company 3) B2B video needs“switchboard” assistance We will need to do a test call tomorrow. In 2010 there were: ~80 Billion audio conferencing minutes used ~200 Million video conferencing minutes used --Wainhouse Research
The Time is Right for Pervasive Video “49 million tablets in the• Facebook Video Calling enterprise by 2015…• Google Hangouts video collaboration has become a key customer requirement.” -- Frost & Sullivan• Video savvy workforce • Increasingly diﬃcult• Consumerization of IT • Expensive• Video chat culture • Not eﬀective use of time
The Blue Jeans Opportunity§ Founded in December of 2009 § Founders questioned why video conferencing has not become pervasive § Industry “outsiders”-- bringing a fresh perspective to what was needed “You can’t solve a problem with the same thinking that created it” --Albert Einstein§ Backed by Top Venture Firms with Proven Success § Accel Partners § New Enterprise Associates (NEA) § Norwest Venture Partners
The World’s Most Powerful MCU…in the Cloud Scalable Easy Aﬀordable Open Interoperable Flexible Quality Eﬀective Multi-party B2B / B2C Transcoding Subscription based Distributed architecture Multi-device HD 720p30 Operating expense Redundancy Multi-protocol Software based
The Cloud is Here! 1980’s 2000s Today Work Group Computing Intranet Computing Cloud CollaborationLotus Notes, Novell GroupWise SharePoint, File Sharing
The Silver Lining“Video Infrastructure as a Service dramatically reduces the cost of supporting multi-party conferencing. It will become a prerequisite for the support of pervasive video in the enterprise…” --Scott Morrison, Managing Vice President, Gartner, Inc.On Premises Infrastructure = Hidden Costs Cloud Services = 46% Lower TCO1 Immediate Deployment Licenses No Hardware Infrastructure No Ongoing Maintenance Fees Hardware User Managed Consultants Scale Up / Scale Down Infrastructure Dedicated Staﬀ Productivity Anywhere Upgrades Redundant Operating Expense 1Source: Yankee Group: Hosted vs. Premise based Sales Solutions: TCO and Trade Oﬀs
A Picture is Worth a Thousand Words 15 port HD MCU: $175,000 Installation: $ 10,000 Annual maintenance: $ 25,000 Annual power/cooling: $ 5,000 Executive desktop systems: $ 24,000 Desktop clients/server: $ 21,000 Room systems: $ 30,000 Enabling one 15-way video call: $290,000 VS. 1 Unlimited Blue Jeans Account $ 599/mo. (25 participants) PRICELESS
The Killer App: Interoperability Conference Rooms Everyone else H.323 video systems Telecommuters, Remote Workers, Travellers, Partners, Consumers “When Microsoft bought Skype last year, the idea of Skype everywhere including the corporate oﬃces became a reality.” -- GigaOm
Blue Jeans Welcomes a New Member to the Family… In addition to having the industry’s broadest range of interoperability across devices/platforms Blue Jeans now supports the web browser! • Internet Explorer • Chrome • Safari • Firefox“ Blue Jeans new browser access option is exactly what weve been waiting for! It makes joining a video meeting painless for participants and requires less support from IT to make it work. Great job Blue Jeans!” Ryan Goodenough Director of Communications at NYSARC, Inc.
Beneﬁts of The Client-Less Optionü Invited participants always have an easy (and fast) option to connect to a Blue Jeans meeting from their desktop/laptopü Works w/ all major browsers (Safari, IE, Chrome, Firefox)ü Works w/ corporate Firewalls “as-is” (no special ports to open = no IT involvement)ü Tight integration w/ Blue Jeans web app (tighter in the future)ü Better, more consistent quality / performance w/ Blue Jeansü One throat to choke (can’t blame issues on third party client)
Blue Jeans as Easy as 1-2-3 H.323, Skype, Google, Lync, Laptops, Tablets, Smart Phones 1 2 3 Minutes Unlimited Ports Schedule your Pick a plan Click to join Meet with anyone meeting
Why Customers Choose Blue Jeans Interoperability Multi-party (MCU) Desktop/Mobile Desktop/Mobile Strategy § Supports the widest § No expensive § Instant desktop and range of devices hardware required mobile support included§ Business class video § Buy for needs, not systems (H.323) to maximum capacity § BYOD (bring your Web browser, Skype, own device) Google, Lync, Cisco § Self-serve, TelePresence… reservationless § Join meetings from meetings where you are§ It just works § Pay for what you use
What People Are Saying About Us… “With all of these new capabilities, Blue Jeans is raising the bar in video conferencing services” 15 Networking and Data Center Upstarts To Look at Right Now “The beauty of Blue Jeans is that there’s no new infrastructure to buy or software to download” Entrepreneurial Company of the Year Award 2012
Serving Customers of All Sizes and Industries Business Financial Education-‐Company Enterprise Mid-Market Company Conﬁdential
www.bluejeans.comVisit Blue Jeans @ Twitter Facebook LinkedIn G+
Growing FootprintBJN meetings have connected participants from >2,000 cities in >150 countries….
New Architecture Enables Scalability Key Enabler: Multi core x86 processors Ours Theirs Standard CPU Complicated DSP / FPGARapid Price/Performance Growth (Moore’s Law) Slow Price/Performance Growth “Rack and Stack” Scalable (clustering) Fixed Conﬁgurations Flexible Development Platform Proprietary Hardware and OS Low Cost Expensive
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