What matters to you... •Foot Trafﬁc •Leagues •Parties •Concession Sales •Alcohol Sales
Information they’re looking for •Something fun with the guys •A sport to play after work •Birthday party for 15 year olds •A night out close to home •Something fun to do downtown •A great date idea •A bowling league
Where are they looking? •Search Engines •Review Sites
What’s ﬁnding them? •Social Media •Facebook Photos •Texts from friends •A daily deal •Coupons
You want one thing...they’re looking for another. They’re searching in one area...you’re trying to ﬁnd them somewhere else.
#3 Search Engines •Local is key. Local is mobile. •Business registration is required •Consistency of citations •Social Media now impacts Search •Organic & Paid - Measure •Drive to your site! Search engines are a business.
#4 Review Sites•Quality > Quantity•Reviews impact search•70% trust online reviews•Protect your brand•Drive to your site!
#5 Social Media STOP SELLING!! •The ultimate “word of mouth” •Discovery prior to interest •Media is key - Zuckerberg had it right •If it’s important to social, then search thinks it’s important too! •Drive to your site!
#1 Website Get out of the way of the sale! •Add a map •Add a phone number - in text •Offer email signup - incentivize! •Show off social channels •What does your design say about you? •Add great content! Get a blog! •Google Analytics
#2 Search•Check your search rankings (OpenSiteExplorer.com)•Get your content shared on social media•Have your site’s code tuned up•Check your citations
#3 Reviews •Monitor the review sites •Respond immediately •Setup Google alerts for your brand name
#4 Social •Encourage interaction = word of mouth •Media if you can •Get creative and have fun •Contests and incentives
Provide information. Be easily found. Then convert.