Your SlideShare is downloading. ×
0
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Digital Marketing Landscape
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Digital Marketing Landscape

139

Published on

A presentation for the WA State Bowling Proprietors' Association

A presentation for the WA State Bowling Proprietors' Association

Published in: Business, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
139
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. Adam Broetje
    • 2. Adam Broetje •University of Colorado at Boulder
    • 3. Adam Broetje •University of Colorado at Boulder •8 years in Digital Marketing
    • 4. Adam Broetje •University of Colorado at Boulder •8 years in Digital Marketing •Self taught designer & developer
    • 5. Odd Dog Media
    • 6. Odd Dog Media •Founded in 2008
    • 7. Odd Dog Media •Founded in 2008 •Holistic Digital Marketing
    • 8. Odd Dog Media •Founded in 2008 •Holistic Digital Marketing •Local, brick & mortar, to international software
    • 9. The principles of marketing haven’t changed... just the methods in which we communicate it.
    • 10. Most marketing is “Push Marketing”
    • 11. It’s an interruption, forces us outside of what we want.
    • 12. How People Buy Today 1) Realize a need 2) Investigate options 3) Ask our friends 4) Seek out experts 5) Learn everything 6) and finally...buy
    • 13. People want information
    • 14. What matters to you... •Foot Traffic •Leagues •Parties •Concession Sales •Alcohol Sales
    • 15. Information they’re looking for •Something fun with the guys •A sport to play after work •Birthday party for 15 year olds •A night out close to home •Something fun to do downtown •A great date idea •A bowling league
    • 16. Where are they looking? •Search Engines •Review Sites
    • 17. What’s finding them? •Social Media •Facebook Photos •Texts from friends •A daily deal •Coupons
    • 18. You want one thing...they’re looking for another. They’re searching in one area...you’re trying to find them somewhere else.
    • 19. How to tie it together?
    • 20. #1 Your website is your core. •Everything should drive here •Typically their first impression •Where you’re allowed to sell •Your online property •Google Analytics •Code! •Found in search engines
    • 21. #2 Conversion •Show them a map! •Phone number •Email signup •Add on a social channel
    • 22. #3 Search Engines
    • 23. #3 Search Engines
    • 24. #3 Search Engines
    • 25. #3 Search Engines
    • 26. #3 Search Engines
    • 27. #3 Search Engines
    • 28. #3 Search Engines
    • 29. #3 Search Engines
    • 30. #3 Search Engines
    • 31. #3 Search Engines
    • 32. #3 Search Engines •Local is key. Local is mobile. •Business registration is required •Consistency of citations •Social Media now impacts Search •Organic & Paid - Measure •Drive to your site! Search engines are a business.
    • 33. #3 Search Engines
    • 34. #4 Review Sites•Quality > Quantity•Reviews impact search•70% trust online reviews•Protect your brand•Drive to your site!
    • 35. #5 Social Media STOP SELLING!! •The ultimate “word of mouth” •Discovery prior to interest •Media is key - Zuckerberg had it right •If it’s important to social, then search thinks it’s important too! •Drive to your site!
    • 36. Tying it all together
    • 37. Things you can do today
    • 38. #1 Website Get out of the way of the sale! •Add a map •Add a phone number - in text •Offer email signup - incentivize! •Show off social channels •What does your design say about you? •Add great content! Get a blog! •Google Analytics
    • 39. #2 Search•Check your search rankings (OpenSiteExplorer.com)•Get your content shared on social media•Have your site’s code tuned up•Check your citations
    • 40. #3 Reviews •Monitor the review sites •Respond immediately •Setup Google alerts for your brand name
    • 41. #4 Social •Encourage interaction = word of mouth •Media if you can •Get creative and have fun •Contests and incentives
    • 42. Provide information. Be easily found. Then convert.
    • 43. Secret bonus tip!
    • 44. Facebook Ads Men Age 21-60Seattle Area (50 mile radius) Who like bowling 2,740

    ×