The Creative Company
Improving your position within search engines
Getting onto the web is easier than you
think, but getting to the top you of a search
engine might need some help. At oddbox
design we improve your chances.

Topics Covered
• So what is search engine optimisation (SEO)
• What’s the importance of SEO
• What does a search engine wants
• What you are Ranked on
• How to get your site visible
• What do your customer wants to see
• Step by Step guide for your first steps
• How to monitor your progress
• How to keep on the right track
• Useful resources
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Company

So what is Search engine Optimisation ?
• In the simplest terms SEO is the process of
improving the volume and quality of customers
who arrive to your website through the use of
search engines.
• Optimisation is primarily involves editing your
content, images and HTML to increase relevance to
your customers, products and remove any
potential issues to increase your visibility.
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Company

What’s the importance of SEO
• Increase customers
• Increase your sites reputation
• Focus your role as the supplier
• Make Business simpler and quicker
• Getting Customers interested in your content
• Become leader in your Business Sector
• Better online relationships
• More importantly Increase profit
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Company

What’s the importance of SEO
It gives you the ability to:
• Encourage high quality customers to your
website
• Boost sales from customers looking for your
products and services
• Build your brand online by communicating
messages to the right customer
• Gain a better profile against your competitors
• Give you a global customer base
• Better reporting & detailed analysis The Creative
Company

What does a search engine wants
• Search engines are designed to find the most
relevant results for their users.
• Basically they look for what is on offer and try
to match what the user types in to the search
engine. It also considers relevance by the
words within your site and at the number of
other site link to you
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Company

What you are Ranked on
• Your website or page is ranked on
– How well your content it matches
– How well linked your
• This is always relative to everyone else’s
websites and pages.
• The goal is to be the expert on your issue,
product or service
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Company

What you are Ranked on
• On Site Factors • Off Site Factors
– Title Tag • Domain Name
– Meta Tags • Filenames / URL
– Content
• Directory listings
– Heading Content
–
• External Listings
Frequency of Phrases
– Density of Phrases • Anchor text of inbound
– Internal Link Structure links
• Page quality of inbound
links

How to get your site visible
• When promoting your site, having a little
understanding of what your customer is typing
can go a long way.
• When designing your site go for substance over
style. Great content can make the difference.
What is your customer typing into a search
engine?
• Using keywords ( products , services ) can
dramatically help make you visible
• Increase the number of good links
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Company

How to get your site visible
• Focus on your role as the supplier, so if you sell
something look at your most profitable product or
service, that’s one you need to promote and mention
the most
• Prior to going on line or to get a little help there are
lots of tools that can help you.
• Keyword tool
• Insights searches
• Hot trends
• Google Webmaster
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Company

How to get your site visible
• Find a niche ( USP )
• Buy a domain name that includes any key
phrase, e.g.; www.wesellsomething.com
• Rename your Business if it all goes well
• Get links, this can be done in two ways,
organically or paid.
• Create a buzz with fresh content
• Don't over do the keywords
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Company

What do your customer wants to see
• Speak their language , they are real people
• Keep it simple, at all levels
• Keep it Fresh, update regularly
• Make sure they don’t get lost
• Use phrases that relate
• Keep it focused on a end goal
• Test and review your own site by trying to find
your site via different search engines
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Company

Step by Step guide for your first steps in SEO
• So you have a website now or you have a existing
one, where do you start?
• Well there’s two types; organic SEO and paid SEO,
we will be looking at organic first .
• Well over the next few slides we will take you
through the first steps;
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Company

Step One
• So you have done all the preparation the first
thing you will need to add it to the main three
search engines.
• Go to each search engine and type “add url”
or “submit url” and follow the instructions.
• This will get you indexed, and your ready to be
ranked.
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Company

Step Two
• So you have added your site now. You will
need to promote and link your site to others.
• We recommend dual strategy of paid and non
paid SEO at the beginning to assist. If your a
member of any organisations email to ask for
a link , People always like to help and normally
are happy to do this. Add your company to
other social media, such as Twitter etc
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Company

Step Three
• So we need to bring more traffic to your site after all
that hard work .
• Get involved with your Business Sector and start
building those links. Join forums, business Links etc
• Use existing business relationship to advertise your
site. Maybe even start a blog about your business
• As Google is the biggest search engine will focus up
on this for the next few steps
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Company

Step Four
• So lets drive more local customers to your
site. Go to Google Maps and click Local
search.
• With Google maps, you can add your business
details to “Local Search” for free.
• Include as much information and Images as
you can about your business or service. For
example: Opening hours , Payment Details etc
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Step Five
• So you got Google organised, lets focus on a
few other little bits.
• You can add your business to all sorts of free
directories, just type into Google free business
listing and follow the instructions. For
example Yell and Thomson Local allow free
submissions.
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Company

Step Six
• Lets get rid of some Myths
• Submit your site to thousands of search engines
• Html Meta tags make all the difference
• You can guarantee top placing in a search engine
• You need to constantly re-submit your site
• Multiple version/domains will help
• Paid “ Pay Per Click” means higher natural ranking
• SEO is a quick process, it doesn't happen over night.
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Company

Step Seven
• Top Tips to help you get on your way
• Check that your site has been indexed in the top search
engines( type your site www.yourcompanyname.com into each
search engine
• Check that your site has no search engines barriers ( e.g., flash ,
frames)
• Check that there is a site map and text links within your site
• Develop a SEO strategy and review monthly
• Update content monthly
• Research a dual strategy between organic and paid SEO
• Review your Keyword Density www.ranks.nl
• Review your HTML www.google.com/webmaster for any problems
• Check who has linked to you by typing you full domain into a search
engine.

Step Seven
• So we mentioned getting links , well it can easier
than you think.
• Use useful/funny/controversial/valuable content
• Beware of reciprocal and paid links
• Create online press releases
• User generated content sites
• One way links are better than reciprocal links
• Create a ongoing programme of link building as
it is vital to retain and improve your position.

How to monitor your progress
• So you have added your site now and done
the other bits mentioned. You will need to
monitor your progression. We recommend
the use of Google analytics to view your
performance.
• Go to “Google analytics” in Google, if you are
struggling finding it, type it in and it should
pop up.
• Once there follow the instructions
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How to monitor your progress
• Google analytics is a very useful tool to
maintain and increase your ranking position.
• It is worth while to review the available
documentation an tutorials on the site to
assist your SEO campaign. For more
information please go to the below link
• www.google.com/analytics
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Company

How to keep on the right track
• Once you understand what your customer wants on line, you can
then
– Develop the content gaps where appropriate with new pages or
sections
– Use popular Keywords to describe your content more accurately.
– People like to link so try and make
– Interesting and useful content
– How to guides and tutorials
– Develop lists of Top 10’s
– Updated Sites
– Use Social Media to generate Links
– Blogs, Twitter, Face book are all good
– But remember your links convey your reputation
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Company

Useful resources
• The number of tools available on search engine optimization can be overwhelming. There are
a ton of sites, tools, and conferences to choose from and it can be confusing and somewhat
scary. I've compiled a list of good, credible resources here in order to steer you in the right
direction
• http://www.google.com/analytics/
• http://www.google.com/webmasters/
• http://ranks.nl/
• http://searchenginewatch.com/
• http://www.marketingterms.com/dictionary/
• http://www.bruceclay.com/searchenginerelationshipchart.htm
• http://www.seomoz.org/article/beginners-guide-to-search-engine-
optimization
• http://www.searchenginecolossus.com/
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Company

Q&A
• Thank you for taking the time reading through
our slides. We hope you have found it useful.
• If you have any questions or need assistance
please don’t hesitate to email
Enquiries @oddboxdesign.com
TEL : 0161 298 1022
The Creative
Company