• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Business Branding Tips
 

Business Branding Tips

on

  • 1,745 views

Building a brand is important for small companies and as well as multi national corporations. It’s important not overlook it. At Oddbox design we improve your chances.

Building a brand is important for small companies and as well as multi national corporations. It’s important not overlook it. At Oddbox design we improve your chances.

Statistics

Views

Total Views
1,745
Views on SlideShare
1,743
Embed Views
2

Actions

Likes
4
Downloads
65
Comments
0

2 Embeds 2

http://www.oddboxdesign.com 1
http://www.slideshare.net 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Business Branding Tips Business Branding Tips Presentation Transcript

    • The Creative Company Building a Brand can help you get the edge Building a brand is important for small companies and as well as multi national corporations. It’s important not overlook it. At Oddbox design we improve your chances.
    • Topics Covered • What is branding? • What’s the importance of branding? • How can branding benefit my business? • Tips to start creating a brand • Branding pitfalls and mistakes • Making your brand a success • Protecting your brand • Summary • Q&A The Creative Company
    • What is branding? • Simply a brand is associated with a business as a visual way for a company to identify them or their products differently from the competition • Brands are usually recognised even if people do not know about the business or product The Creative Company
    • What’s the importance of branding? • Having a good brand is not only for multi national companies but can be critical for even the smallest business. • If a brand works it can convince customers and can raise the expectations connected with a business, product or service. Creating a extra Value from your products or services. The Creative Company
    • How can branding benefit my business? • The main benefit of branding inspires customer recognition , trust and Loyalty • Become more memorable and unique • It gives you a competitive advantage over competitors • Stand out for your competitors. • Branding can be profitable. • Help win customers The Creative Company
    • Tips to start creating a brand • Consistent Advertising • Increase Public Reputation • Develop a mission statement • Create memorable tagline • Create a company overview • Give a real value and stand for something • Focus on what your business wants to achieve for its customers. • Manage your brand to reflect current trends • Be honest • Complete a Brand review by collecting all your printed materials and compare it against other competitors The Creative Company
    • Branding pitfalls • Inconsistent advertising and Identify • Poor visual symbols • Poor monitoring & review • Slow response to reflect changing trends • Under trained Staff in understanding the company brand • Unfocused branding on non core services • Unmemorable tag line not expressing who you are and what you do. • Poor customer response or perception of brand The Creative Company
    • Making your brand a success • Focus on what your business is good at doing • Pay attention to your customers • Keep it simple and consistent • Be detailed • Add it to all your promotional material • Monitor and review any changes to see the impact • Change your brand with the times and to you reflect new development in you company • Use the internet to reach a larger customer base The Creative Company
    • Making your brand a success Here below are some things to focus on • Don’t spend to much time on your business logo, the main important issue is to include it on ever piece of stationery and promotion material. • Get a website that reflects your brand to give confidence and consistency • Use Social Media to promote your new brand , websites, Facebook, Twitter • Develop a new marketing plan for your new brand and include direct/email campaigns or other traditional forms of promotion , have a mixture to gain the right impact. • Develop a company overview and mission statement on a single page this could include a case study and the benefits of your business • Get Networking. Local Chamber of commerce, Federation of Small Business (FSB) have great opportunities to promote your business. The Creative Company
    • Protecting your brand • Appoint key employees to look after and review in accordance to your brand goals • Seek legal advice regarding trademark and copyright protection. • Contact you're Local FSB Branch or Chamber of commerce for advice. • More information can be found at http://www.ipo.gov.uk The Creative Company
    • Summary • Branding your business does encompass everything you do. Its from the inside and only your staff and you can deliver the new message. • Your branding strategy is critical to your business long term success. • Branding your business can be key to influencing a positive response of your audience • It can add real value to your company The Creative Company
    • Q&A • Thank you for taking the time reading through our slides. We hope you have found it useful. • If you have any questions or need assistance please don’t hesitate to email Enquiries @oddboxdesign.com TEL : 0161 298 1022 The Creative Company