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Stage1hear

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  • 1. H C DStage 1: HearH C D
  • 2. Hearing people 1 Identify a design challenge 2 Recognise existing knowledge 3 Identify people to speak with 4 Choose research methods 5 Develop interview guide 6 Develop your mindsetH C D 2
  • 3. The HCD ProcessH C D IDEO 3
  • 4. Step 1 2 3 4 5 6Identify a design challengeFrame it in human termsInstead of framing it in terms of a technology, product, or service functionality, frame itfrom the constituent’s point of viewTry to use terms like create, define, adapt or ‚how can we…?‛Broad enough to allow you to discover the areas ofunexpected valueInstead of ‚How can we get people in villages to adopt savings accounts?‛ try‚How can we create a financial safety net for people in villages?‛Narrow enough to make the topic manageable‚How do illiterate people manage contact information?‛ vs. ‚How do illiterate peoplemanage information?‛H C D 4
  • 5. Step 1 2 3 4 5 6Recognise existing knowledgeOn post-its, write down what youalready knowWhat people need or wantWhat technologies can help in this challengeAny early hypotheses about how to solve thedesign challengeWhere is the team’s knowledgestrongest?On the needs, technological possibilities, or howto implement ideas?H C D 5
  • 6. Step 1 2 3 4 5 6Recognise existing knowledgeWhat you don’t know but need tolearnWhat constituents do, think, or feelHow people value offeringsWhat constituents’ future needs may beChallenges to the implementation of ideasGroup the post-itsWhat are the biggest research needs?How should the recruiting strategy be tailored?How can we categorise/theme this informationfor the discussion guide?H C D 6
  • 7. Step 1 2 3 4 5 6Identify people to speak withThirdsIdeal people who are successful, adopt new technologies quicklyExtreme users who above average use, especially resistant, or exhibitproblematic behaviourPeople who are in between or more ‘average’H C D IDEO 7
  • 8. Hearing people 1 Identify a design challenge 2 Recognise existing knowledge 3 Identify people to speak with 4 Choose research methods 5 Develop interview guide 6 Develop your mindsetH C D 8