About • Leader providing digital transformational creative services focused on an industrial Fortune 500 client
• Established foundational content strategy to help reveal product, service and industry expertise and true value proposition to customers and help drive eCommerce offering.
• Develop a responsive UI design system to support the development of a new eCommerce platform
• Lead user experience updates and improvements in collaboration with product management
• Developed an adaptable creative theme to support customer adoption from traditional to digital
• Lead and facilitate discovery sessions in defining a new messaging architecture with client leadership
• Audit and rev...