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Wake-up Series: Empathy in a Business Context
 

Wake-up Series: Empathy in a Business Context

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This is a short talk I gave about empathy in a business context. ...

This is a short talk I gave about empathy in a business context.


more about me at www.octavianmihai.com and my company at www.jaimecandy.com
(CC) (BY:) do whatever you want and Attribution would be nice.

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    Wake-up Series: Empathy in a Business Context Wake-up Series: Empathy in a Business Context Presentation Transcript

    • WAKE-UP SERIES EMPATHY IN A BUSINESS CONTEXT Octavian Mihai March 26, 09 JaimeCandy.com :: Strategic Management. No drama.
    • EMPATHY
      • Ability to put yourself in other’s shoes
      JaimeCandy.com :: Strategic Management. No drama.
    • Context JaimeCandy.com :: Strategic Management. No drama.
    • Understanding
      • Feelings
      • Needs
      • Strengths
      • Weakness
      JaimeCandy.com :: Strategic Management. No drama.
    • Qualities
      • Selfless (remember this)
      • Outside the box
      • Education (understanding the context)
      • Emotional intelligence
      JaimeCandy.com :: Strategic Management. No drama.
    • Why so hard?
      • Individualism
      • Inside the box (comfort zone, status quo)
      • Education (understanding the context)
      • Emotional intelligence
      JaimeCandy.com :: Strategic Management. No drama.
    • Understand both sides
      • Act as the other person is you
      • vs
      • Act as you are the other person
      JaimeCandy.com :: Strategic Management. No drama.
    • Client Understanding
      • The client/user/team does not understand me
      • vs
      • You don’t understand the client / user / team
      JaimeCandy.com :: Strategic Management. No drama.
    • Client Asks-for vs Needs
      • Asks-for vs Needs
      • Faster horse vs Move faster
      • understanding context / public / private
      JaimeCandy.com :: Strategic Management. No drama.
    • Exploiting Empathy
      • Target the weakness – create need
      • Do not help
      • The best villains are empathetic.
      JaimeCandy.com :: Strategic Management. No drama.
    • An ethic way out
      • Selfless => Ethic
      JaimeCandy.com :: Strategic Management. No drama.
    • Be good
      • Put yourself in other’s shoes.
      • If we think we are good, by being empathetic we assume the other person is good.
      JaimeCandy.com :: Strategic Management. No drama.
    • Advantages
      • Sales
      • Product development
      • UX
      • Management
      • Negotiations
      • Understand both sides
      • -> less $$$
      JaimeCandy.com :: Strategic Management. No drama.
    • UX - Esthetics vs usability (both empathetic UX – emotional vs utility) JaimeCandy.com :: Strategic Management. No drama.
    • Storytelling as a covert empathetic tool JaimeCandy.com :: Strategic Management. No drama.
    • Meet Albert
      • Senior Vice-President
      • What’s his real story? Redefine how you think about audience segmentation.
      JaimeCandy.com :: Strategic Management. No drama. http://www.flickr.com/photos/nostri-imago/3208473232/
    • Meet Jen
      • Teenager What’s her real story? Redefine how you think about audience segmentation.
      JaimeCandy.com :: Strategic Management. No drama. http://www.flickr.com/photos/orangeacid/594278237/
    • Meet Pat
      • Programmer
      • What’s his real story? Redefine how you think about audience segmentation.
      JaimeCandy.com :: Strategic Management. No drama. http://www.flickr.com/photos/zachklein/54408515/
    • Is having empathy a virtue?
      • Nope.
      JaimeCandy.com :: Strategic Management. No drama.
    • Empathy vs Compassion
      • [Discussion]
      JaimeCandy.com :: Strategic Management. No drama.
    • Who has to be empathic in an organization??
      • [Discussion]
      • Everybody. Although some more than others.
      • We expect this from managers and customer relations people, but how about the other way around.
      JaimeCandy.com :: Strategic Management. No drama.
    • Thank you
      JaimeCandy.com :: Strategic Management. No drama.