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Wake-up Series: Empathy in a Business Context

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This is a short talk I gave about empathy in a business context. …

This is a short talk I gave about empathy in a business context.


more about me at www.octavianmihai.com and my company at www.jaimecandy.com
(CC) (BY:) do whatever you want and Attribution would be nice.

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  • 1. WAKE-UP SERIES EMPATHY IN A BUSINESS CONTEXT Octavian Mihai March 26, 09 JaimeCandy.com :: Strategic Management. No drama.
  • 2. EMPATHY
    • Ability to put yourself in other’s shoes
    JaimeCandy.com :: Strategic Management. No drama.
  • 3. Context JaimeCandy.com :: Strategic Management. No drama.
  • 4. Understanding
    • Feelings
    • Needs
    • Strengths
    • Weakness
    JaimeCandy.com :: Strategic Management. No drama.
  • 5. Qualities
    • Selfless (remember this)
    • Outside the box
    • Education (understanding the context)
    • Emotional intelligence
    JaimeCandy.com :: Strategic Management. No drama.
  • 6. Why so hard?
    • Individualism
    • Inside the box (comfort zone, status quo)
    • Education (understanding the context)
    • Emotional intelligence
    JaimeCandy.com :: Strategic Management. No drama.
  • 7. Understand both sides
    • Act as the other person is you
    • vs
    • Act as you are the other person
    JaimeCandy.com :: Strategic Management. No drama.
  • 8. Client Understanding
    • The client/user/team does not understand me
    • vs
    • You don’t understand the client / user / team
    JaimeCandy.com :: Strategic Management. No drama.
  • 9. Client Asks-for vs Needs
    • Asks-for vs Needs
    • Faster horse vs Move faster
    • understanding context / public / private
    JaimeCandy.com :: Strategic Management. No drama.
  • 10. Exploiting Empathy
    • Target the weakness – create need
    • Do not help
    • The best villains are empathetic.
    JaimeCandy.com :: Strategic Management. No drama.
  • 11. An ethic way out
    • Selfless => Ethic
    JaimeCandy.com :: Strategic Management. No drama.
  • 12. Be good
    • Put yourself in other’s shoes.
    • If we think we are good, by being empathetic we assume the other person is good.
    JaimeCandy.com :: Strategic Management. No drama.
  • 13. Advantages
    • Sales
    • Product development
    • UX
    • Management
    • Negotiations
    • Understand both sides
    • -> less $$$
    JaimeCandy.com :: Strategic Management. No drama.
  • 14. UX - Esthetics vs usability (both empathetic UX – emotional vs utility) JaimeCandy.com :: Strategic Management. No drama.
  • 15. Storytelling as a covert empathetic tool JaimeCandy.com :: Strategic Management. No drama.
  • 16. Meet Albert
    • Senior Vice-President
    • What’s his real story? Redefine how you think about audience segmentation.
    JaimeCandy.com :: Strategic Management. No drama. http://www.flickr.com/photos/nostri-imago/3208473232/
  • 17. Meet Jen
    • Teenager What’s her real story? Redefine how you think about audience segmentation.
    JaimeCandy.com :: Strategic Management. No drama. http://www.flickr.com/photos/orangeacid/594278237/
  • 18. Meet Pat
    • Programmer
    • What’s his real story? Redefine how you think about audience segmentation.
    JaimeCandy.com :: Strategic Management. No drama. http://www.flickr.com/photos/zachklein/54408515/
  • 19. Is having empathy a virtue?
    • Nope.
    JaimeCandy.com :: Strategic Management. No drama.
  • 20. Empathy vs Compassion
    • [Discussion]
    JaimeCandy.com :: Strategic Management. No drama.
  • 21. Who has to be empathic in an organization??
    • [Discussion]
    • Everybody. Although some more than others.
    • We expect this from managers and customer relations people, but how about the other way around.
    JaimeCandy.com :: Strategic Management. No drama.
  • 22. Thank you
    JaimeCandy.com :: Strategic Management. No drama.