Your SlideShare is downloading. ×
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media And Location-Based Marketing: Connecting the virtual and the real world at the point-of-sale.

2,136

Published on

Presented at the Longboard in Montreal on 15 December 2010 …

Presented at the Longboard in Montreal on 15 December 2010

An informal talk about the changes social media brings to marketing and location-based advertising.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,136
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Internet of things
  • Internet of things
  • Internet of things
  • Internet of things
  • Internet of things
  • Internet of things
  • What about brands?
  • Internet of things
  • Transcript

    • 1. Location-Based Marketing Connecting the virtual and the real world at the point-of-sale 15 December 2010 @OctavianMihai | www.octavianmihai.com Longboard, Montreal, 2010
    • 2. CONNECT
      • Check in Foursquare, Gowalla, Facebook, etc
      • Twitter: # LongboardMTL
      • Slideshare will be posted on #LongboardMTL
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 3. What is local? 15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 4. What is local?
      • Products
      • Store
      • Business
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 5. What is social media?
      • Social Media is an umbrella term that represents the use of internet-based technologies in order to facilitate:
      • conversations and collaboration
      • the production and sharing of information, opinion and content
      • the creation of communities of interest
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 6. And marketing people lost it…
      • Traditional vs Digital vs Traditional Digital vs Social Media
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 7. Advertising
      • Rule #1: Reach consumers. Wherever they are.
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 8. Advertising
      • Rule #2: Everything is digital.
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 9. Advertising 15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 10. Advertising
      • Rule #3: If you are local, get local.
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 11. Advertising 15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 12. Advertising
      • Rule #4: It is only about consumers.
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 13. Advertising 15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 14. Social media or Convenience 2.0
      • Influence & reputation systems improved
      • Virtual (anytime)
      • Mobile (anyplace) – mobile devices
      • Now (real-time) – micro-blogging democratized
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 15. It ’ s all about mobile, local & community
      • You are the terminal and the world is your playground.
      • Play. Communities of interest. Brand communities.
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 16. Get ready for local!
      • Understand your space
      • Think outside the web
      • Understand your brand ’ s social capital
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 17. 1. Understand your space
      • You have to be present
      • Your customers are
      • Your competitors are
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 18. 2. Think outside the web!
      • Layer data on real world. Augmented reality.
      • Just another layer of information and social intelligence.
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 19. 2. Think outside the web! 15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 20. 3. Your brand ’ s social capital
      • Conversational capital is not enough (marketing 1.0)
      • Engagement capital! The true call-to-action!
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 21. 3. …Your brand ’ s social capital
      • “ When Aeschines spoke, they said, ‘How well he speaks.’ But when Demosthenes spoke, they said, ‘Let us march […].’” David Ogilvy,  Ogilvy on Advertising,  New York: Random House, 1983.
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 22. Let ’ s get local 15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 23. 1. Location-Based Social Networking 15 December 2010 @OctavianMihai | www.octavianmihai.com Know: Foursquare, Gowalla, Loopt, Brightkite, Whrrl
    • 24. (Location-Based Mechanism)
      • Check-in – opt-in
      • RFID / Bluetooth - (scanned) – potentially opt-in
      • Recognition (facial, iris, etc) – opt-out!
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 25. 2. Own Your Space 15 December 2010 @OctavianMihai | www.octavianmihai.com
      • Geo-location ready! Go!
      • Verify
      • Register
      • Edit / Manage
    • 26. 3. Local promotional plan 15 December 2010 @OctavianMihai | www.octavianmihai.com Local and social media promotional initiatives a MUST in the future campaign planning.
    • 27. 4. Monitor 15 December 2010 @OctavianMihai | www.octavianmihai.com Track and analyse your location. Track and analyse conversations.
    • 28. 5. Engage
      • Manage and engage
      • Build your brand community
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 29. What can you do with
      • Mobile + Local + Real-Time + Play
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 30. Mobile + Local + Real-Time + Play
      • Game-layers: SCVNGR
      • Virtual places of physical locations
      • Augmented reality
      • Promotional initiatives
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 31. Point-of-sale promotions…
      • Mashable.com
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 32. Point-of-sale promotions… 15 December 2010 @OctavianMihai | www.octavianmihai.com Mashable.com
    • 33. Point-of-sale promotions… 15 December 2010 @OctavianMihai | www.octavianmihai.com Mashable.com
    • 34. Mobile + Local + Real-Time + Play
      • Customer loyalty programs
      • Local group sales
      • Personalized advertising
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 35. Point-of-sale promotions… 15 December 2010 @OctavianMihai | www.octavianmihai.com Mashable.com
    • 36. Point-of-sale promotions…
      • Make your own Groupon deal at your point of sale!
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 37. Get local now!
      • Mobile + Local + Real-Time + Play
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 38. Some Links
      • www.Foursquare.com
      • www.Gowalla.com
      • www.loot.com
      • www.whrrl.com
      • www.scvngr.com
      • http://mashable.com/2010/11/23/black-friday-social-deals/
      • http://www.slideshare.net/sebprovencher/what-where-and-now-when
      • www.needium.com
      • www.groupon.com
      • www.livingsocial.com
      • http:// promodujour.lespac.com
      • http:// www.junaio.com
      • http://scoop.it
      • http://www.youtube.com/watch?v= nQbVD5hlddk
      • http://www.youtube.com/watch?v=6- ZLw2Q7U2M
      • http://www.guardian.co.uk/media/pda/2010/sep/27/advertising-billboards-facial-recognition- japan
      • http://gizmodo.com/5446271/google-may-insert-real+time-ads-onto-old-billboards-in-street- view
      15 December 2010 @OctavianMihai | www.octavianmihai.com
    • 39. Thank you!
      • www.OctavianMihai.com
      • President, Owner
      • www.RockAndSocial.com
      • Please share, like, RT, have fun! Rock on!
      15 December 2010 @OctavianMihai | www.octavianmihai.com

    ×