Octav druta-openagilero-may-14-2010
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Octav druta-openagilero-may-14-2010

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Octav druta-openagilero-may-14-2010 Octav druta-openagilero-may-14-2010 Presentation Transcript

  • R O DE O on wild horses and crazy cowboys #openagilero Octav Druta (@octavdruta) octavdruta.com
  • How do you minimize the risk of failing?
  • Exploration vs. Exploitation
  • Exploration vs. Exploitation Company: Spec, develop & refine product for known customers vs. Startup: Find customers for a spec’d product via @dvitanov
  • How?
  • Biz Founder Tech Founder “envisions” & defines solution customers that have a problem
  • FAIL: Concept SeedRound Product Development Beta Test Launch 1st Version Lack of customers
  • Biz Founder Tech Founder “envisions” & defines solution customers that have a problem
  • FAIL: Concept SeedRound Agile Product Development Beta Test Launch 1st Version Lack of customers
  • Customer Customer Discovery Validation Pivot Biz Founder: Tech Founder: defines & tests defines solution problem hypothesis (MVP) via @sgblank
  • Customer Discovery: Stop Selling, Start Listening
  • Customer Validation Develop a repeatable and scalable sales process
  • if Customer Validation fails then Pivot A few examples: • Customer need pivot: same customer segment, different need/ problem • Technology pivot: solve same problem but with different technology stack • Channel pivot: same problem, same solution, different path to customers via @ericries
  • More info about Customer Development
  • Thank you!