Article Writing (SEO)
Use this tutorial to create articles that will get you well ranked in the search engines. This means that alongside
writing a great article readers will enjoy, you’ll also write the article for a particular keyword.
If you want to edit existing content so that it is search engine friendly and will rank well, also use this tutorial.
Ideal Process for Writing an Article
(time 30 min. to 60 min. per article):
The writing process will be handled in detail in the “Step by Step Guide”
��.1Select a keyword phrase that you’d like to target
��.2Create a headline that incorporates all the words from the keyphrase
��.3Write a brief, 300-800 word article about the keyword phrase theme (can be slightly shorter or longer)
��.4End with a call to action encouraging the reader to do something (sign up for a free newsletter for
more info or perhaps visit an affiliate’s offer, etc.).
��.5Spell check document
��.6Save to your hard drive in a special Articles Folder
��.7Upload your articles
What You’ll Need to Write
Every article must be written as a text document with the file extension txt. PC users can use WinPad or
NotePad. Mac users should have a similar program. DO NOT use Microsoft Word.
If you don’t have a text editor, you can probably download a free one from Cnet.com. I personally use and
recommend Edit Pad Pro, which retails for roughly $40.
Create a folder on your computer to store all your articles. Title it however you like.
Conduct market research to determine what keywords you’d like to target. Each article will be dedicated to a
single keyword phrase.
The keyword phrase serves as the theme or topic of the article. For instance, if the keyword phrase is “online
gardening tools” then the article should provide information that someone searching this phrase would be looking
For ideas, search the keyword phrase in Google and see what type of results you get. That should clue you into
the type of information the person is looking for. In the case of the phrase above, you’ll see a lot of retail
websites or review websites about gardening tools. Therefore, your article will likely deal with an overall
explanation of websites that offer gardening tools for sale online, and a review of those various websites (along
with a review of the website you’re promoting/writing the article for).
In fact, if you aren’t extremely familiar with the market you are writing for, start visiting some popular industry
sites and search some of your keywords and read the sites that pop up. Know what people are talking about,
what their issues are, and what their fears or problems are. Visit any forums that talk about your subject. Maybe
even get involved.
Though some of your articles will be broad and basic, try to come up with an interesting spin and pick a specific
problem or question a person might have. Let’s use a popular and controversial term: “adult online dating
Instead of just reviewing adult online dating services, a much more intriguing article would be “The Truth About
Adult Online Dating Services: Is She Being Paid to Hit on You?”
Another example is the seemingly boring term “online dating.”
Article Headlines could be:
“Online Dating Faux Pas”
“Online Dating: Love Ettiquette 101”
“The Ultimate Online Dating Guide: Get Her Eating Out of Your Hand”
If you have trouble coming up with a good headline/title for the article, just write the article first and when you’re
done, you’ll probably have some good ideas for titles.
How to Organize Your Articles
Title each article document as the keyword phrase it was written for. For instance, your file names should be:
Online Gardening Tool.txt
Online Dating Services.txt
Now, the document title is NOT the article title. The document title is simply the keyword phrase. This helps with
organization when we upload the content to the website.
Please format the body text of each article as follows:
[keyword phrase] (this is also the file name you save the document under)
Website File Name: [Article-Title-With-Dashes.html] (this is how it will be uploaded to the site; NOT how you’ll
save it on your computer)
Page Title: [Article Title Without Dashes]
kelly blue book used car prices
File Name: The-Truth-About-Kelly-Blue-Book-Used-Car-Prices.html
Page Title: The Truth About Kelly Blue Book Used Car Prices
The Truth About Kelly Blue Book Used Car Prices
Article Writing Tips
Title: Always make sure the keyword phrase appears in the title, preferably within the first three or four words.
Try to get the phrase word for word, in order, unless it really doesn’t make sense. An example of re-ordering is
with the case of “.com craigslist.” Overture results default to alphabetical order, so it’s likely no one actually
searches the term this way. Therefore, the article title would be “Make Craigslist .com Work For You,” or
something like that.
For trained writers, we’re taught that the title or headline is everything – we have to draw in the reader. This still
applies, but getting the keyword placement right takes precedence over smart writing.
This goes for the article as a whole as well – keep it simple stupid (KISS). Remember that the average reader is
7th grade level. This is severely reduced when it comes to online readers and web surfers.
The title of the article is ALWAYS the title of the page as well.
Article Body: Each article should be between 400 and 800 words.
Article content must be clean, grammatically correct, and get in the habit of using only one space between
sentences. This was hard for me to get used to, but it helps when publishing to the web, for consistency
One way to do this as you try to get in the habit, is to just write the article, and then when you’re done, select
“find and replace,” and put two spaces in the “find” field, and one space in the “replace field.” Then hit “Replace
Paragraphs should be short and sweet. Don’t worry about perfect transitions or keeping each paragraph
cohesive with topic intros and conclusions – with web writing the chief concern is keeping the reader’s attention
and short paragraphs of no more than two to four sentences helps do the trick.
Pay attention to Theme. This means that if you’re writing abut selling cars, don’t use metaphors or analogies like
“as easy as making apple pie.”
So you want to keep descriptions or flowery writing to a minimum. For instance, if you compare trying to sell a
truck to pulling teeth, and you go on this whole analogy of how the seller is like the dentist that everyone needs
to see but no one wants to visit, though it makes for great writing, the search engine can’t tell if your site is about
dentistry or selling cars.
Another aspect of theme, is if your keyword is Kelley Blue Book, and a lot of the other terms used are related to
selling cars, the search engine sees that the article wasn’t auto generated by software – it has human
idiosyncrasies that can’t be artificially produced, such as how our brains relate ideas together in themes. This
isn’t something you’ll have to concentrate on – it’ll happen naturally.
Keyword Density: It’s important not to concentrate too much on this. There’s no magic number, and if every
article is exactly the same amount of words, with exactly the same percentage of keywords showing up in each
article, then the search engines will assume it’s been auto generated and blacklist the site.
So just write organically. The only guidelines here are make sure that the keyword appears in the first
sentence exactly the same way it appears in the title (but make sure that the first sentence is not even close
to the title in terms of word for word phrasing).
Continue to of course use the keyword phrase throughout the article as appropriate, but also be sure to use
derivatives of the keyword (this helps theme). For instance, “online dating blonde” would have the following
derivatives that you’d naturally use in an article:
Date a blonde
online dating sites
blondes on internet dating sites
Call to Action: These articles have dual purpose: to rank well with the search engines, and to get visitors to
click through to the homepage of the site, or to fill out a contact form/fill out a profile.
Because each article gets ranked with the search engines, it becomes a landing page – the first thing a visitor
sees. Therefore, not only must it be written well from both a human perspective and a search engine’s
perspective, but it has to persuade the visitor to take action after reading it.
Review: Always spell check your articles and re-read for grammar and spacing. Make sure it reads well and
logically for a human reader and that keyword density feels natural and flows organically.
When you’ve completed an article, or batch of articles, please email them to me for my review. I will then either
notify you of changes or edits you’ll need to make, or I will tell you that the article has been accepted.
For additional tips on writing articles, you can review the Regular Articles Tutorial. And then you’re all set!