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Content Marketing / Content Generation from Ocere

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Generating high quality content is now more important than ever. It's imperative business owners take action and make the most out of this marketing channel. Ocere can take the work and effort out of …

Generating high quality content is now more important than ever. It's imperative business owners take action and make the most out of this marketing channel. Ocere can take the work and effort out of generating quality content that your customers will love.

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  • Email: info@zenoseo.com | Web: www.zenoseo.com | Tel UK: 0800014845 | Tel USA: 1.800.714.6272
  • Email: info@zenoseo.com | Web: www.zenoseo.com | Tel UK: 0800014845 | Tel USA: 1.800.714.6272
  • Email: info@zenoseo.com | Web: www.zenoseo.com | Tel UK: 0800014845 | Tel USA: 1.800.714.6272
  • Email: info@zenoseo.com | Web: www.zenoseo.com | Tel UK: 0800014845 | Tel USA: 1.800.714.6272
  • Email: info@zenoseo.com | Web: www.zenoseo.com | Tel UK: 0800014845 | Tel USA: 1.800.714.6272
  • Email: info@zenoseo.com | Web: www.zenoseo.com | Tel UK: 0800014845 | Tel USA: 1.800.714.6272
  • Email: info@zenoseo.com | Web: www.zenoseo.com | Tel UK: 0800014845 | Tel USA: 1.800.714.6272
  • Email: info@zenoseo.com | Web: www.zenoseo.com | Tel UK: 0800014845 | Tel USA: 1.800.714.6272
  • Email: info@zenoseo.com | Web: www.zenoseo.com | Tel UK: 0800014845 | Tel USA: 1.800.714.6272
  • Email: info@zenoseo.com | Web: www.zenoseo.com | Tel UK: 0800014845 | Tel USA: 1.800.714.6272
  • Email: info@zenoseo.com | Web: www.zenoseo.com | Tel UK: 0800014845 | Tel USA: 1.800.714.6272

Transcript

  • 1. Content MarketingDiscover our Content Generation services
  • 2. What?Content Marketing is a processof generating interestingcontent for potential customersand partners to find and read.
  • 3. What?Simply put, it is based on a couple of points:1.Customers are sick of being interrupted andadvertised “at”. They are now clever enough toresearch and make their own decisions on thebuying process. Often, they do this via onlinecontent.2.Search engines (in particular Google) are onlyinterested in showing up websites and businessesthat have something good to say. It’s not possibleto game the system, therefore you must createquality content.
  • 4. When?Smart businesses will already bebudgeting some of their marketingspend towards the creation of highquality content on a monthly basis.Unlike paid media (Adwords etc) andmany other advertising forms, ContentMarketing is a true investment cangenerate substantial long termreturns.
  • 5. Bottom LineThis example will show you how a £750 spend onthe correct content can generate substantialongoing returns. (This is an example case)£750 spent with Ocere, gets you:10 x Industry News Snippets4 x Blog Articles1 x WhitepaperTotal time for delivery: 30 days start to finish.
  • 6. Bottom LineThe Result:10 x Industry News Snippets4 x Blog Articles1 x Whitepaper1. All of these News Snippets were quickly indexed byGoogle, and many of them appeared on the frontpage for time-relevant search queries.2. The Blog Articles ranked on the front page ofGoogle for long tail queries, and attracted visitors.3. The Whitepaper has been downloaded 50 timesand averages 15 downloads per month.
  • 7. Bottom LineTraffic & Revenue benefitNews Snippets: Initially 400 Unique Visitors, and afurther 200 monthlyBlog Articles: Initially 200 Visitors, and a further 100monthlyWhitepaper: 50 downloads to date, 15 average permonth. (Customer my give their details to download)Over 2 years, the total value equates to:7,500 unique visitors to the site368 leads from the white paper
  • 8. Bottom LineIf your conversion numbers stack up, ContentMarketing can generate excellent returns:Based on:Website conversion rate of 2%Lead conversion rate of 10%Customer lifetime value (LTV) of £5,000.Total return7500 UVs = 150 conversions = £750,000368 Leads = 36.8 conversions = £184,000Total Return: £934,000Assumed 10% net profit marginTotal profit: £93,400 over the lifetime from a £750spend
  • 9. Ocere generate thousands of pieces of highquality content per month. We can write aboutalmost anything, and can generate a wide rangeof written material according to your brief. Thecontent below is typically ordered on a recurringmonthly basis:•Articles•Blog Posts•Website Content•Industry News Snippets•Product Reviews/Comparisons•Press Releases•Whitepapers•eBooks•& almost any other type of content•(English and Foreign Languages available)How?
  • 10. Contact us today to find out how we can actiona Content plan to meet your requirements, anddrive revenues through this important channel.How?info@ocere.com+44 (0) 1242 525557ocere.com/ukfacebook.com/oceretwitter.com/ocere
  • 11. Ocere Ltd.Eagle TowerCheltenhamGlosGL50 1TAinfo@ocere.com+44 (0) 1242 525557ocere.com/ukfacebook.com/oceretwitter.com/ocere