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Link Building
Basics
 Link Building is as important as ever
- Penguin and Panda are anti-spam updates
- Automated link building is dead
Quality over quantity
- Link directories and link exchanges are the
dinosaurs of the SEO world
- Webmasters must earn good...
What makes a good link?
- Search engines see links as votes for your content
- What kind of voter do you want to attract?
Links should be relevant
- Relevant means more than just in the same niche
- Seek links on pages that you know readers of ...
Links should be on content-rich pages
- A single link in a long list is not valuable
- Good content adds context to your l...
Target links that will attract clicks
- Do not put search engines first
- Aim to reach users and the search engines will f...
 Never buy links
- Google is clamping down on 'Links for PageRank'
- If the seller is caught, your links will be worthless
 There are many ways to get links
- Guest blogging. Infographics.
- Press releases. Sponsorship.
 Give people a reason to link to you
- Be newsworthy
- Be awesome
Ocere Ltd.
Eagle Tower
Cheltenham
Glos
GL50 1TA

info@ocere.com
+44 (0) 1242 525557
ocere.com/uk
fb.com/ocere
@ocere
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Link Building Basics

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  • Transcript of "Link Building Basics"

    1. 1. Link Building Basics
    2. 2.  Link Building is as important as ever - Penguin and Panda are anti-spam updates - Automated link building is dead
    3. 3. Quality over quantity - Link directories and link exchanges are the dinosaurs of the SEO world - Webmasters must earn good links
    4. 4. What makes a good link? - Search engines see links as votes for your content - What kind of voter do you want to attract?
    5. 5. Links should be relevant - Relevant means more than just in the same niche - Seek links on pages that you know readers of your site will like
    6. 6. Links should be on content-rich pages - A single link in a long list is not valuable - Good content adds context to your link
    7. 7. Target links that will attract clicks - Do not put search engines first - Aim to reach users and the search engines will find you
    8. 8.  Never buy links - Google is clamping down on 'Links for PageRank' - If the seller is caught, your links will be worthless
    9. 9.  There are many ways to get links - Guest blogging. Infographics. - Press releases. Sponsorship.
    10. 10.  Give people a reason to link to you - Be newsworthy - Be awesome
    11. 11. Ocere Ltd. Eagle Tower Cheltenham Glos GL50 1TA info@ocere.com +44 (0) 1242 525557 ocere.com/uk fb.com/ocere @ocere
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