Link Building Basics
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Link Building Basics

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Link Building Basics Link Building Basics Presentation Transcript

  • Link Building Basics
  •  Link Building is as important as ever - Penguin and Panda are anti-spam updates - Automated link building is dead
  • Quality over quantity - Link directories and link exchanges are the dinosaurs of the SEO world - Webmasters must earn good links
  • What makes a good link? - Search engines see links as votes for your content - What kind of voter do you want to attract?
  • Links should be relevant - Relevant means more than just in the same niche - Seek links on pages that you know readers of your site will like
  • Links should be on content-rich pages - A single link in a long list is not valuable - Good content adds context to your link
  • Target links that will attract clicks - Do not put search engines first - Aim to reach users and the search engines will find you
  •  Never buy links - Google is clamping down on 'Links for PageRank' - If the seller is caught, your links will be worthless
  •  There are many ways to get links - Guest blogging. Infographics. - Press releases. Sponsorship.
  •  Give people a reason to link to you - Be newsworthy - Be awesome
  • Ocere Ltd. Eagle Tower Cheltenham Glos GL50 1TA info@ocere.com +44 (0) 1242 525557 ocere.com/uk fb.com/ocere @ocere