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Google
Hummingbird
Explained
Hummingbird Explained
- Hummingbird is Google's latest search algorithm
- It will change the world of search forever
Why Hummingbird?
-Hummingbirds are:
- Precise and fast
What is Hummingbird?
- Hummingbird is not an algorithm update
- It is a whole new algorithm
What About Past Updates?
- Hummingbird incorporates Penguin and Panda
- There are more than 200 ranking factors in the alg...
Why Such a Big Update?
- Google wanted to change search from keyword to concepts
- Hummingbird doesn't find the best match...
What Does this Mean for
SEO?
- Links, PageRank and duplicate content factors still matter
- But content is king (and Googl...
Where is Google Going Next?
- Expect Google to focus on semantic metadata and
knowledge graphs
- As well as mobile optimis...
Hummingbird is Live Now
- But quality sites should not expect to notice any drops in
traffic
- Hummingbird won't be penali...
What Now?
- Focus on tutorials, how-to guides, reviews and other
answers.
- Leave keyword stuffing to the spammers. It doe...
Ocere Ltd.
Eagle Tower
Cheltenham
Glos
GL50 1TA

info@ocere.com
+44 (0) 1242 525557
ocere.com/uk
fb.com/ocere
@ocere
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Hummingbird explained

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Transcript of "Hummingbird explained"

  1. 1. Google Hummingbird Explained
  2. 2. Hummingbird Explained - Hummingbird is Google's latest search algorithm - It will change the world of search forever
  3. 3. Why Hummingbird? -Hummingbirds are: - Precise and fast
  4. 4. What is Hummingbird? - Hummingbird is not an algorithm update - It is a whole new algorithm
  5. 5. What About Past Updates? - Hummingbird incorporates Penguin and Panda - There are more than 200 ranking factors in the algorithm
  6. 6. Why Such a Big Update? - Google wanted to change search from keyword to concepts - Hummingbird doesn't find the best match for the keyword, it finds the best answer to the question
  7. 7. What Does this Mean for SEO? - Links, PageRank and duplicate content factors still matter - But content is king (and Google really means that this time)
  8. 8. Where is Google Going Next? - Expect Google to focus on semantic metadata and knowledge graphs - As well as mobile optimisation
  9. 9. Hummingbird is Live Now - But quality sites should not expect to notice any drops in traffic - Hummingbird won't be penalising sites with good content
  10. 10. What Now? - Focus on tutorials, how-to guides, reviews and other answers. - Leave keyword stuffing to the spammers. It doesn't work.
  11. 11. Ocere Ltd. Eagle Tower Cheltenham Glos GL50 1TA info@ocere.com +44 (0) 1242 525557 ocere.com/uk fb.com/ocere @ocere
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