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Guest Blogging Basics
Guest Blogging Basics
Guest Blogging Basics
Guest Blogging Basics
Guest Blogging Basics
Guest Blogging Basics
Guest Blogging Basics
Guest Blogging Basics
Guest Blogging Basics
Guest Blogging Basics
Guest Blogging Basics
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Guest Blogging Basics

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Transcript

  • 1. Guest Blogging Basics
  • 2.  What Guest Blogging Can Do For Your Business - Surviving in a post-penguin world - Building your brand
  • 3. Visibility - No-one cares about blog-roll links - But... great content gets noticed
  • 4. Authority - Put your content on authority blogs - Build your reputation as a true expert
  • 5. Link Building - Link-juice still exists - Relevant links, surrounded by great content, count for a lot
  • 6. Social value - Social media mentions carry weight with searchengines and humans - If people are talking about your brand, they will remember you
  • 7. Networking - Build relationships while you blog - In the future, the blogger may link to you without prompting
  • 8.  What's the catch? - Guest blogging takes effort - Google will clamp down on spammy blog networks
  • 9. Quality Blogs Only - Made-for PageRank blogs will not help you - Successful guest bloggers add value to the blogs they post on
  • 10. Content is Still King - Guest blogging is not the same as article marketing - Choose an SEO expert that understands the value of great content
  • 11. Ocere Ltd. Eagle Tower Cheltenham Glos GL50 1TA info@ocere.com +44 (0) 1242 525557 ocere.com/uk fb.com/ocere @ocere

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