Examining Guest Blogging
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Examining Guest Blogging

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Examining Guest Blogging Examining Guest Blogging Presentation Transcript

  • Examining Guest Blogging
  • Examining Guest Blogging - Guest blogging is a good way to grow your brand - Most people use guest blogging to promote themselves
  • Guest Blogging is a Two-Way Process - You've shared posts with others - But what about the other way around?
  • Should You Accept That Guest Post Submission? - Free content can come in handy - Good guest bloggers build credibility
  • Look Before You Post - Not all content is good content - Who will you be linking to?!
  • Be Careful - Check the facts in the post - Watch out for duplicate content
  • Value Your Links - Google recommends using nofollow on guest blog bylines - Don't accept posts with a huge number of outbound links
  • Limit the Number of Guest Posts - Too many posts can dilute your brand - Schedule guest posts to give yourself a break
  • Try to Make Long-Term Agreements - Use guest posts as a form of networking - But don't neglect your blog's own audience!
  • Ocere Ltd. Eagle Tower Cheltenham Glos GL50 1TA info@ocere.com +44 (0) 1242 525557 ocere.com/uk fb.com/ocere @ocere