Mobile Brand Strategies: Actions Speak Louder Than Words
by Ocean Observations on Dec 01, 2010
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Presentation given by Ocean Observations in Stockholm on November 30, 2010. ...
Presentation given by Ocean Observations in Stockholm on November 30, 2010.
Phones are no longer about talking - now they DO things that make our lives easier and more enjoyable. The same should be true for your brand strategy. Here we provide an overview of the current mobile landscape and technologies, with a focus on leveraging mobile possibilities to create more meaningful brand interactions and experiences. Also includes inspiration from Japan with insights into how Japanese brands are currently using mobile.
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