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Sponsorship Opportunity for V Drinks and Frucor
Sponsorship Opportunity for V Drinks and Frucor
Sponsorship Opportunity for V Drinks and Frucor
Sponsorship Opportunity for V Drinks and Frucor
Sponsorship Opportunity for V Drinks and Frucor
Sponsorship Opportunity for V Drinks and Frucor
Sponsorship Opportunity for V Drinks and Frucor
Sponsorship Opportunity for V Drinks and Frucor
Sponsorship Opportunity for V Drinks and Frucor
Sponsorship Opportunity for V Drinks and Frucor
Sponsorship Opportunity for V Drinks and Frucor
Sponsorship Opportunity for V Drinks and Frucor
Sponsorship Opportunity for V Drinks and Frucor
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Sponsorship Opportunity for V Drinks and Frucor

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A unique marketing platform to promote V in Spain and around the world. Discover what sailing has to offer.

A unique marketing platform to promote V in Spain and around the world. Discover what sailing has to offer.

Published in: Sports, Travel
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  • 1. SPONSORSHIPOPPORTUNITY<br />JOIN OUR JOURNEY AROUND THE WORLD<br />
  • 2. THE PROJECT<br />WHAT<br />Compete in an around the world race<br />WHO<br />Media savvy sailors: New Zealand/ American Conrad Colman and Spanish/German co-skippers<br />WHEN<br />September 2011 to June 2012<br />Options to extend through 2016<br />WHY<br />Dynamic: Ocean racing yachts stay in contact while at the end of the earth, demonstrating the potential of your product<br />Flexible: A marketing platform to engage new customers with media and activities around the world<br />Valuable: Post-race analysis of the Route du Rhum valued Conrad’s website and communications 7th out of 85 competitors, putting him ahead of established multi-million Euro campaigns<br />
  • 3. CONRAD COLMAN<br /><ul><li> Raced the  Route du Rhum, first New-Zealander and only non-European to participate in this legendary solo race from St Malo, France to Guadeloupe. 85 boats were on the line on October 31st 2010.
  • 4. 5th Mini Pavois 2010 (800 miles solo. La Rochelle-Gijon-La Rochelle)
  • 5. 2nd Mini Fastnet UK 2009
  • 6. Technical team for Steve White (8th Vendée Globe 2008/09) and Nigel King (Solitaire du Figaro)
  • 7. Coach to Oman Sail Offshore Program
  • 8. Sail maker
  • 9. RYA Ocean Yachtmaster® with distinction from the GBR Yacht Racing Academy
  • 10. Columnist in the international press
  • 11. Objective:Vendée Globe 2016, solo race around the world without stops, without assistance: the pinnacle of ocean racing!</li></ul>27 YEAR OLD HALF AMERICAN HALF NEW ZEALANDER <br />LIVES IN LORIENT, FRANCE’S OFFSHORE SAILING CAPITAL<br />ECONOMICS GRADUATE, FORMER PROFESSIONAL CYCLIST AND ENTREPRENEUR<br />SKIPPER’S WEBSITE: www.conradcolman.com<br />
  • 12. LONG-TERM PARTNERSHIP<br />Unlike other sports, sailing gives you more than exposure... it creates a personal connection. The skipper becomes an integral part of your campaign- an ambassador for your brand.<br />Starting with the 2011 Global Ocean Race, lets continue with the world’s greatest ocean races. <br />2011/12: Global Ocean Race<br />2013: Transat Jacques Vabre<br />2013: Around Europe Race<br />2014: Route du Rhum<br />2014: Barcelona World Race<br />2015: Transat Jacques Vabre<br />2016: Vendée Globe- Solo around the world<br />
  • 13. STOPOVERS:<br />Stage 1: departure in Majorca<br />September 25th 2011- 7400 miles to cape Town<br />Stage 2: November 27th Cape Town TO Wellington – 6100 miles<br />Stage 3: January 29th 2012 Wellington TO Punta Del Este, Uruguay – 5000 miles<br />Stage 4: April 1st 2012 Punta del Este TO Charleston, USA – 5000 miles<br />Stage 5: May 2012 Charleston TO Majorca – 4200 miles<br />*<br />GLOBAL OCEAN RACE<br /><ul><li>Double handed (two skippers) Around the World with Stopovers
  • 14. 30,000 Nautical Miles on a 12 metre/ 40 foot racing yacht
  • 15. 2nd edition of the race, designed for sailing’s future stars- winner of the inaugural edition is now competitive at the highest level in the sport
  • 16. Large fleet promises close exciting racing
  • 17. Starts September 25th 2011
  • 18. Finishes June 2012</li></ul>6<br />
  • 19. THE RACING YACHT<br />Round the world billboard:<br />Length: 12,18 meters- 40 feet <br />Width: 4,50 meters- 14 feet <br />Weight: 4500kg- 9900 Lbs <br />Sail surface: 260sqm- 2800 sq ft<br />Yacht will be powered by solar and Hydro technologies<br />
  • 20. SAILING – WHY SHOULD YOU INVEST?<br /><ul><li>Particularly suited to the internet: Blogs, video, live interviews from sea
  • 21. Embodies the “V” spirit... fun loving edurance adventure with twist of extreme. All distributed by eye catching video
  • 22. Activate the sponsorship with events, competitions, tastings in Palma Mallorca, Wellington and other stopovers
  • 23. “Virtual Regatta” online game activelyengageshundreds of thousands, for 8 months, daily
  • 24. Excellent return on investment: Boat branding = high visibility advertising at sea and on the dock. Sailing deliver superior ROI/ ROO when compared to traditional advertising.
  • 25. Long term commitment with regular events allows for lasting relationships with fans and media
  • 26. Sole sport that provides and extremely immersive hospitality experience
  • 27. Build your brand with a sport that emphasizes adventure and the human spirit</li></ul>A SPORT WITH GREAT VALUES:<br />RESPECT<br />INNOVATION<br />TRUST<br />RESPONSIBILITY<br />ADVENTURE<br />TEAMWORK<br />8<br />
  • 28. WHAT DO YOU GET FROM US?<br />Communication and Marketing Opportunities:<br /><ul><li>Space in the dynamic race village at each stopover to launch V with interactive activities and live sessions with skippers
  • 29. Partnership with Outside TV cable channel which gives you exposure to 61 Million viewers in the USA
  • 30. Weekly blog on Stuff.co.nz and intensive communications in Spain
  • 31. Bespoke V iPad/iPhone app showing race position, video and multilingual live content from the oceanic racecourse
  • 32. Global visibility in the press every time the duo is mentioned
  • 33. Day outings on the boat or events at the race village for competition winners, customers and Frucor employees
  • 34. Powerful tool to unite employees around one common project. Useful for both internal and external communications
  • 35. Conferences or speeches by the skippers at company events around the world</li></ul>“Historically, yachting has been <br />referred to as an elitist sport but <br />that perception has changed, <br />particularly in the last five years or so. <br />Better TV coverage and the growth of <br />broadband have brought the sport <br />closer to the fan and to a much wider <br />audience at the same time.   <br />- James Pleasance, Director : World Yacht Racing Forum<br />9<br />
  • 36. Worldwide partners in sailing include:<br />
  • 37. TITLE SPONSOR<br />NZD$ 550,000<br />EURO 300,000<br />INCLUDES<br /><ul><li> Naming of the boat- Full communications package
  • 38. Company branding on sails and spinnaker (see example)
  • 39. Day trips on the boat before the start and during stopovers
  • 40. Satellite interviews during the race
  • 41. Post race presentation
  • 42. Logos in all press releases and newsletters
  • 43. Free use of HD pictures
  • 44. Logo on the website www.conradcolman.com</li></li></ul><li>CO-TITLE SPONSOR WITH PALMA<br />“PALMA POWERED BY V”<br /><ul><li>FULL COMMUNICATIONS PACKAGE, SHARED WITH PALMA
  • 45. Branding on Boat and Sails
  • 46. Access to the Race village for V events
  • 47. Satellite interviews during the race
  • 48. Post race presentations
  • 49. Mentioned in all press releases
  • 50. Free use of HD pictures
  • 51. Logo on the website www.conradcolman.com</li></ul>NZD$ 270,000<br />Euro€ 150,000<br />
  • 52. OFFICIAL PARTER<br /><ul><li>Stickers on Boat and Sails
  • 53. Access to the Race village for V events
  • 54. Satellite interviews during the race
  • 55. Post race presentations
  • 56. Mentioned in all press releases
  • 57. Free use of HD pictures
  • 58. Logo on the website www.conradcolman.com</li></ul>NZD$ 90,000<br />Euro€ 50,000<br />

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