W HY DO “ WE ” BLOG ?• Do you blog personally?• Have you read any blogs recently?• What do you think of blogs?• Twitter is considered “micro-blogging” – how does Twitter andblogging compare?
B LOGGING VS . T WITTER Blogging Twitter • More time/space to use • 140 character limit • More links allowed, for • Hashtags for categorization cross-referencing • Real-time, conversational • Better categorization and • Only brief “blasts” of cross-categorization information • Pages & “full picture” • Multiple posts acceptable
W HY B LOG A BOUT R ESEARCH ? Go to http://www.collinruud.com/occrl (testing Website) Find the first post “Blogging Links” • Click the first link “5 Reasons…” and read (2-3 minutes) • Click the second link “Is Blogging/Tweeting Effective?” and read first couple paragraphs • Other links are also helpful – one shares a Twitter conversation about Blogging about research
S HOULD WE B LOG ? PRO CON More exposure Time commitment Greater conversation Weekly dedication “Stories” behind research Monitoring Connects all of our work Does personalization help? • Ties in with Deb’s “circles” of foci
S TRATEGIES FOR B LOGGING How do we split the labor? Each person responsible for a blogpost every so often? How often do we post? Do some post more often than others?GAs vs. full-time staff ? What do we blog about? How often for: our own research infocus; others’ research in focus; news items/new developments; focuson a topic; etc.
M AIN P OINTS “Culture of Blogging” or “Culture of PR” • Online discussions, new generations • Look at FINAL link in blog post – read the comments. • People WANT to share their opinions • (Some are not so eloquent about it) • We will moderate comments but this shows the culture shift that technology affords Websites as Organic • Find your favorite news, blog website • How often is it updated? How active are the conversations? • Do we want that?