Adoption is increasing, especially at large companies
Overall, two-thirds (69 percent) of respondents offer some type of web 2.0 technology as corporate applications to their employees. Instant messaging (50 percent), wikis (30 percent) and blogs (23 percent) are the most commonly reported web 2.0 offerings with internal collaboration and employee communication/ knowledge management most frequently cited as the primary reasons for adoption.
Blogs Internal Communication Marketing/PR – mixed results Wikis Collaboration Knowledge Capture & Management (cultural hurdles – large consulting cos.) Community Sites Customer Engagement – depends on the community, how well the company “gets” its customers Social Networks Company Directory on Steroids – talk more about both of these later
According to Forrester, while large businesses are spending more on employee collaboration tools than customer-facing Web 2.0 technologies right now, that trend is expected to reverse by next year. By 2013, investment in customer-facing Web 2.0 technology will dwarf spending on internal collaboration software by nearly a billion dollars.
OC CIO Peer Group Breakfast E-Collaboration And, the role of Web 2.0 February 11, 2010 [email_address] www.peergroup.net
Competitive Strategy [email_address] www.PeerGroup.net Best people often move on to other jobs despite the investment in training. Expertise is lost . Leading Companies point to the fact that revenue growth results from products that were recently introduced Continuous Improvement Customer Intimacy Product Innovation Operational Excellence Product Process People
Software learns a lesson from hardware evolution [email_address] www.PeerGroup.net . Abstraction and encapsulation enables reuse of complex software capabilities OTI-94-G0025.a Hardware Software Primitive Functions Encapsulated Objects Subsystems Multi-Objects Object attributes methods Multi-Object O b j e c t Subsystem M u l t i - O b j e c t M u l t i - O b j e c t O b j e c t O b j e c t M u l t i - O b j e c t
The Rule: Only place litter in bins with lids [email_address] www.PeerGroup.net
Perspective is context [email_address] www.PeerGroup.net
Process Model [email_address] www.PeerGroup.net ERP Eng.. Order PLM Factory Order Sales Order Engineering Collaboration Manufacturing Vendor Collaboration Manufacturing Purchase Order
Growing Adoption Of Web 2.0 Source: Forrester Research
Web 2.0 at Work Source: CIO Web 2.0 Survey, 2008 Which of the following technologies are being offered to employees as corporate applications? Percent of sample answering Instant messaging 50% Wikis 30% Blogs 23% RSS 18% Social networking 10% None of the above 31%
“ It must be remembered that there is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage, than the creation of a new System. For the initiator has the enmity of all who would profit by the preservation of the old institu- tions and merely lukewarm defenders in those who would gain by the new ones.”
“ It must be remembered that there is nothing more difficult to plan, more doubtful of success, nor more dangerous to manage, than the creation of a new System. For the initiator has the enmity of all who would profit by the preservation of the old institutions and merely lukewarm defenders in those who would gain by the new ones.”