Interactive Internet


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  • Focus on how this is a significant and substantial changeover from the past decade of the web Use ZohoWriter as an example of web as platform
  • Overall a greater sense of openness, contribution, and sharing – less competition, less gatekeeping
  • Specific examples of these trends
  • Demo Technorati Demo Google Blogsearch Demo my blog and add a post on the workshop (link to the wiki?)
  • Demo Firefox Live Bookmarks tool Demo my own Bloglines account Show PubMed feed
  • Researchers should take note of wikis for their collaborative power As a media type, wikis may have hundreds of potential applications for researchers, well beyond the basic “encyclopedia”-type information that Wikipedia has made famous
  • Wikibooks, in particular, offers an interesting format for researchers to use – the creation of free online-native format e-books that can be used in all manner of ways: Wiki lab manuals Wiki clinical manuals Wiki textbooks Wiki style books/guides Wiki directories/formularies/pharmacopoeias
  • File sharing and peer-to-peer networks -- For music and media downloads, but also for more legitimate collaborations, sharing of data warehouses, etc. Ratings, rankings, opinions (i.e. Amazon or Angie’s List is a user-supported list of local contractors, rated by local homeowners, with detailed information about their services. Since it’s paid for by the users, contractors can’t directly influence or bias the information contained in the site. Friends lists (i.e. MySpace or Friendster) Online networking has become a major source of career-related information and contacts for all kinds of services Social bookmarking Sharing links ( Sharing lists (LibraryThing, Sharing articles (, PennTags)
  • Company Insider and Job Insider allow visitors to view high-level information about members of a featured company’s LinkedIn network, and connect with members who are in their own network through links in article pages, Advice & Opinion, and Careers listings.
  • Specific examples of these trends
  • Forrester’s forecasts show strong and steady growth over the next five years, with total Web 2.0 expected to reach $4.6 billion by 2013 Social networking, mashups, and RSS.
  • But digital divide remains
  • Interactive Internet

    1. 1. WWW                          
    2. 2. WWW World Wide Web
    3. 3. <ul><li>Tim O'Reilly and John Battelle summarized key principles they believed characterized Web 2.0 applications: </li></ul><ul><li>Designed  Customizable </li></ul><ul><li>“ One to Many”  “Many to Many” </li></ul><ul><li>Publication  Conversation </li></ul><ul><li>Authority  Consensus </li></ul><ul><ul><li>Adopted from “Web 2.0” entry on Wikipedia </li></ul></ul>WWW
    4. 4. <ul><li>Designed  Customizable (i.e., iGoogle, my yahoo!) </li></ul><ul><li>“ One to Many”  “Many to Many” </li></ul><ul><li>(twitter) </li></ul><ul><li>Publication  Conversation </li></ul><ul><li>( Huffington Post) </li></ul><ul><li>Authority  Consensus </li></ul><ul><li>(wikipedia) </li></ul><ul><li>( i.e. “The Wisdom of Crowds” ) </li></ul>WWW
    5. 5. <ul><li>Conversation: Blogs </li></ul><ul><li>Syndication: RSS </li></ul><ul><li>Consensus: Wikis </li></ul><ul><li>Sharing: Social bookmarking, Networking </li></ul><ul><li>Applications: Mashups </li></ul>WWW
    6. 6. <ul><li>A blog is a website where entries are made in journal style and displayed in a reverse chronological order. </li></ul><ul><li>A blog entry typically consists of the following: </li></ul><ul><ul><li>Title , the main title, or headline, of the post. </li></ul></ul><ul><ul><li>Body , main content of the post. </li></ul></ul><ul><ul><li>Permalink , the URL of the full, individual article. </li></ul></ul><ul><ul><li>Post Date , date and time the post was published. </li></ul></ul><ul><li>A blog entry optionally includes the following: </li></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Categories (or tags) - subjects that the entry discusses </li></ul></ul><ul><ul><li>Trackback and or pingback - links to other sites that refer to the entry </li></ul></ul><ul><li>Adopted from “Blog” entry on Wikipedia </li></ul>WWW
    7. 7. WWW
    8. 8. WWW
    9. 9. WWW
    10. 10. WWW
    11. 11. WWW
    12. 12.
    13. 13. WWW
    14. 14. WWW
    15. 15. <ul><li>Essentially, a “micro blog” </li></ul><ul><li>Message limited to 140 characters </li></ul><ul><li>Abbreviated URLs </li></ul><ul><li>Following companies gets you “ON SALE” tweets </li></ul><ul><li>NBPD, Daily Pilot, sports reports </li></ul>WWW
    16. 16. <ul><li>Searching the blogosphere </li></ul><ul><ul><li>Technorati </li></ul></ul><ul><ul><li>IceRocket </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Bing or Google subject search </li></ul></ul><ul><li>Writing a blog </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul>WWW
    17. 17. <ul><li>RSS stands for “Really Simple Syndication” </li></ul>WWW
    18. 18. <ul><li>Finding RSS feeds is relatively easy </li></ul><ul><li>These icons all represent RSS feeds and are found on most blogs, news sites, journal sites, and many search tools </li></ul><ul><li>Click on an RSS icon and save the link to an RSS newsreader or aggregator </li></ul><ul><li>Any time that feed is updated (new blog post, new news item, new search results) your newsreader or aggregator will include the updated items </li></ul>WWW
    19. 19. <ul><li>RSS feeds require a reader, sometimes called an “aggregator,” to display them in a readable format </li></ul><ul><li>Web browsers often have the ability to read RSS feeds </li></ul><ul><li>Web services such as Bloglines and Newsgator Online can aggregate many feeds and be accessed from any computer </li></ul>WWW
    20. 20. <ul><li>A type of website that allows the visitors themselves to easily add, remove and otherwise edit and change available content. </li></ul><ul><li>Ease of interaction and operation makes a wiki an effective tool for collaborative authoring. </li></ul><ul><li>The open philosophy of most wikis—of allowing anyone to edit content—does not ensure that editors are well intentioned. </li></ul><ul><li>Adopted from “Wiki” entry on Wikipedia </li></ul>WWW
    21. 21. <ul><li>Wikis represent consensus over authority -- the knowledge of many people is considered more valuable and correct than the knowledge of any one person, even an expert </li></ul><ul><li>Wikis like Wikipedia still rely on the valuable input of experts to correct errors and improve the value of the resource </li></ul><ul><li>In an article in Nature (12.15.2005), Wikipedia was compared to Encyclopedia Britannica and found to be about as accurate in articles on the sciences </li></ul><ul><li>Wikis use a slightly different markup than the web, but it’s easy to learn – most wikis include a toolbar to help with this </li></ul>WWW
    22. 22. WWW
    23. 23. WWW
    24. 24. WWW
    25. 25. WWW
    26. 26. <ul><li>Medicine Portal – Wikipedia </li></ul><ul><li>Health Lib-Wiki </li></ul><ul><li>Wikibooks – Health Sciences </li></ul>WWW
    27. 27. WWW
    28. 28. <ul><li>Sharing of information takes on many forms </li></ul><ul><li>File sharing and peer-to-peer networks </li></ul><ul><li>Ratings, rankings, opinions (i.e. Amazon or </li></ul><ul><li>Friends lists (i.e. MySpace, Facebook, LinkedIn) </li></ul><ul><li>Social bookmarking </li></ul><ul><ul><li>Sharing links ( </li></ul></ul><ul><ul><li>Sharing lists (LibraryThing, All Consuming) </li></ul></ul><ul><ul><li>Sharing articles (CiteULike, PennTags) </li></ul></ul>WWW
    29. 29. WWW
    30. 30. WWW
    31. 31. WWW
    32. 32. WWW
    33. 33. WWW
    34. 34. <ul><li>Application development technique </li></ul><ul><li>Hybrid App </li></ul><ul><li>Reuse </li></ul><ul><li>Simple examples work well </li></ul>WWW
    35. 35.
    36. 36. <ul><li>Conversation: Blogs </li></ul><ul><li>Syndication: RSS </li></ul><ul><li>Consensus: Wikis </li></ul><ul><li>Sharing: Social bookmarking, Networking </li></ul><ul><li>Applications: Mashups </li></ul>WWW
    37. 37. and Enterprise 2.0 WWW
    38. 38. Source: Forrester Research
    39. 39. WWW
    40. 40. WWW Source: The State of the Internet, Morgan Stanley * in MMs Internet Mobile 2005 1,039* 300+ 2006 1,191 600+ 2007 1,343 1,000+
    41. 41. WWW
    42. 42. <ul><li>10-15% user growth </li></ul><ul><li>20-30% usage growth </li></ul><ul><li>30%+ monetization growth </li></ul><ul><li>Source: The State of the Internet, Morgan Stanley </li></ul>WWW
    43. 43. <ul><li>Cheap hardware </li></ul><ul><li>Cheap platforms (Linux, Apache) </li></ul><ul><li>Open source = you never start from scratch </li></ul><ul><li>Coders everywhere </li></ul><ul><li>Money, reputation, location, network don’t matter as much as before. </li></ul>WWW
    44. 44. <ul><li>DropSend: Build $48,012 / Monthly $3,625 </li></ul><ul><li>Freshbooks Build $20,000 / Monthly $46,000 </li></ul><ul><li>Maya’s Mom: Build $70,000 / Monthly $30,000 </li></ul><ul><li>Mobissimo: Build $60,000 / Monthly $150,000 </li></ul><ul><li>Wesabe: Build $200,000 / Monthly: $3,000 </li></ul><ul><li> </li></ul>WWW
    45. 45. WWW
    46. 46. WWW
    47. 47. <ul><li>People want to participate and have the tools to do so. </li></ul><ul><li>Every time you search, you make Google better. </li></ul><ul><li>Trust in peers, not in marketing discourse. </li></ul><ul><li>People can now force a company to change it’s path (Sony). </li></ul><ul><li>For service, get to someone who can really help. </li></ul>WWW
    48. 48. WWW
    49. 49. WWW
    50. 50. WWW
    51. 51. <ul><li>Consumer Blogs (everyone’s a wine expert) </li></ul><ul><li>Participative pairing </li></ul><ul><li>Wine Clubs </li></ul><ul><li>Subscription to wine publications featuring consumer feedback </li></ul><ul><li>Sales have tripled since 2005 </li></ul>WWW Baseline…June 14, 2007
    52. 52. <ul><li>Thank You for Listening </li></ul>
    53. 53. Peer Consulting Group [email_address] WWW
    54. 54. WWW
    55. 55. <ul><li>“ When all is said and done … </li></ul><ul><li> More is said than done.” </li></ul><ul><ul><ul><li>Lou Holtz , Former Coach Notre Dame Fighting Irish </li></ul></ul></ul>WWW
    56. 56. <ul><li>Wisdom of the crowds </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Network effect </li></ul><ul><li>Open is sustainable </li></ul><ul><li>Co-creation </li></ul>WWW <ul><li>Social Network </li></ul><ul><li>Perpetual beta </li></ul><ul><li>Open source </li></ul><ul><li>Mashups </li></ul><ul><li>Long tail </li></ul><ul><li>The world is flat </li></ul>
    57. 57. WWW
    58. 58. WWW
    59. 59. <ul><li>Total U.S. Internet Spending (M$) </li></ul><ul><ul><li>2000: 7,134 </li></ul></ul><ul><ul><li>2006: 15,998 </li></ul></ul><ul><li>Search Advertising </li></ul><ul><ul><li>2000: 286 </li></ul></ul><ul><ul><li>2006: 6,681 </li></ul></ul><ul><li>8% of total US advertising online in 2006E, 13%+ within 5 years. </li></ul>WWW Source: The State of the Internet, Morgan Stanley