REPORT OF THE INTERNATIONAL FIRST VICE PRESIDENT Fall 2012 General Board Meeting Las Vegas, Nevada November 2-3, 2012 Jonathan A. Mason, Sr.
1st Vice President Responsibilities• The Constitution stipulates that the 1st Vice shall serve as the chairman of the International Membership Committee (IMC).• Subsection (f) of Section VIII of the bylaws, states that the IMC is charged with the responsibility of developing strategies on Recruitment, Retention and Reactivation, maintaining statistical data on chapter membership, developing and revising recruitment and membership brochure brochures and forms, reviewing the intake process for recommended changes and developing procedures and time periods for certification and training in membership intake and chapter operations and reviewing membership services.
New Membership Intake Process• Approved at 2011 Conclave with 95% of the delegation• Timeline: – Development of written process-Sept. 2011-May 2012 – Review by Legal and Risk Management Team- May 2012 – Final Review by General Board-July 2012 – Initial Execution of Revised Process-Sept. 2012 *The official investigation and sanction policy of the fraternity will be included in the new process.
New Membership Intake Process• Unveiled at the Serious Sigma Summit • Over 200 Certified Trainers • Train the trainer certifications conducted • Serious Sigma Summit • Via webinar • Encouraged all trainers to put a recording secretary in place during all session • Manual and Thumb Drive • Manual • Handout • Assessments • Sigma Light Operation under new process in the Spring of 2013
Recruitment/Retention• New Recruitment/Retention materials were released in June • Recruitment Form Letters • Recruitment posters and flyers • Power Points detailing fraternity history and current programs • Recruitment brochures All (excluding brochures) are available on the international website
Recruitment and Retention Materials Recruitment Brochure
Recruitment and Retention Materials Recruitment Brochure
Recruitment and Retention Materials Recruitment Flyer
Recruitment and Retention Materials Recruitment Poster
Recruitment and Retention Materials Recruitment Invitation
International Chapter Meetings• International Chapter Meeting Conference Calls • More than 400 brothers participate per call • Most elected board members have participated in the call. • Membership receive an overview of fraternity activities and initiatives • Provide feedback and ask questions
Collegiate Advisors Certification and Development• The Inaugural Collegiate Advisor’s University certified 296 brothers! During the Serious Sigma Summit, another 200 brothers were certified.• What is to come: – Virtual and face-to-face development opportunities – Collegiate Advisor Webinars-Quarterly – Collegiate Advisor Retreat-July 2012 (Approved at the Fall 2011 General Board Meeting) – Collegiate Advisor Certification-2013 Leadership Retreats
Digitization of Phi Beta Sigma Archives• Completed by MicroMedia of Long Island, New York.• The database is available through an online program and Headquarters staff• Regional Directors and selected General Board members will receive usernames and passwords• Includes all archives stored at the International Headquarters from our inception through 1990. This is truly a historic achievement!
Phi Beta Sigma Anti-Hazing• During the January general board meeting, I presented a plan to reduce the incidences of hazing over the long term through implementation of the ‘Three C’s’; compliance, continuing education and communication. Part of the plan called for Phi Beta Sigma to mount an aggressive anti-hazing campaign focused on CONTINUING EDUCATION and COMMUNICATION. The board approved the report and President Hammock asked me to chair a committee in an effort to bring this plan to fruition. The following brothers were assigned to the committee; Hon. Daniel J. Tann, Esq., Hon. Darryl Anderson, Chris Cooper, Profit Idowu, Kolby Gardner, Martin Currie, Steve Ballard and Kennedy Barnes.• In February, we agreed to terms with the Uniworld Group, the oldest black owned marketing company in the United States. Please take a look at the following addendum to see the results of our efforts thus far.
PHI BETA SIGMAANTI-HAZING INITIATIVE 2012 UniWorld Group PR Department Teresa Lyles Holmes Camille Gray Sean Riojas
AGENDA• The Charge• Deliverables• Media Training• Press Conference• Blogging While Brown Conference• Town Hall Meeting• Anti-Hazing Forum at Congressional Black Caucus• Anti-Hazing Curriculum• Paid Media vs. Earned Media
THE CHARGE• Hazing, an underground culture usually only discussed in hushed tones, has gained recent notoriety due to several cases involving serious injuries and deaths• UniWorld Group was charged with executing a National Anti-Hazing campaign on behalf of Phi Beta Sigma• Phi Beta Sigma is the first Black Greek-Letter organization to take charge of this injustice on such a grand scale• The fraternity’s multi-level campaign, has partnered with the National Action Network (NAN) to face this often taboo issue head on and spearhead a MOVEMENT to eradicate this practice
DELIVERABLES• Organizing Press Conference• Organizing Town Hall• Organizing Anti-Hazing Forum at Congressional Black Caucus• Media training in NYC• Secure 10 – 15 media placements• Secure Jimmy Hammock’s participation at the Blogging While Brown event in Philadelphia
“LET’S NOT BEAT THE LIFE OUT OF ABEAUTIFUL LEGACY”
MEDIA TRAINING Wednesday, May 23, 2012 UniWorld GroupOne Metro Tech Center North Brooklyn, NY 11201
MEDIA TRAINING• UniWorld Group’s Leadership and PR teams which included Byron Lewis, Martis Davis and Teresa Lyles Holmes, conducted a half-day media training to prepare the client for the upcoming national press conferences, press interviews, etc.• This training took place on May 23, 2012 at UniWorld Group’s New York office
PRESS CONFERENCE Thursday, May 31, 2012 National Press Club 529 14th Street NW Washington, D.C.
PRESS CONFERENCE• Phi Beta Sigma partnered with UniWorld Group to launch an integrated marketing communications campaign to generate awareness of Phi Beta Sigma’s leadership and to start an anti-hazing movement• UniWorld Group coordinated a national press conference on behalf of Phi Beta Sigma at the National Press Club on May 31, 2012• Phi Beta Sigma and the National Action Network’s presidents, Jimmy Hammock and Rev. Al Sharpton, showed their unification and commitment to this initiative by announcing a national coalition• The following innovative campaign components were announced: – A national coalition with National Action Network, civic organizations, academic institutions politicians and concerned citizens – An anti-hazing curriculum which would include sensitivity training to students interested in joining Greek-letter organizations – Support of Florida Congresswoman Frederica Wilson for anti-hazing legislation
Phi Beta Sigma International President, Jimmy HammockMr. Hammock with Phi Beta Sigma’s 1st International Vice President, Jonathan Mason
POLITICAL INFLUENCE• UniWorld Group liaised the relationship between the national coalition and Congresswoman Frederica Wilson, who has been dubbed as “THE HAZE BUSTER” by media• Wilson began her crusade against hazing late last year and her involvement further supports the commitment of Phi Beta Sigma to this cause
Congresswoman Frederica WilsonMembers of the press cover addressing the crowd on this serious the conference issue Leaders of Delta Sigma Theta sitting in unity with Phi Beta Sigma’s International President Cornell student leader, Dan Robbins, priorPress conference crowd to addressing attendees 28
ell Co Corn , bei ngres ns , ng R obbi y senior ce inte sw om Dan iversit ien rvie an W U n th e au d we ssin g d b ilson e yB ad d r ET Jimmy Hammock beingJonathan Mason and Jimmy interviewed by the AssociatedHammock speaking with the Press press
BLOGGING WHILE BROWN CONFERENCE June 1-2, 2012 Chemical Heritage Foundation 315 Chestnut Street Philadelphia, PA
BLOGGING WHILE BROWN• Multicultural Affairs Congress (MAC) welcomed the Blogging While Brown Conference to Philadelphia, where influential bloggers of color participated in workshops and panel presentations• Phi Beta Sigma International President, Jimmy Hammock, was featured on a panel themed “Urgent Issues Affecting People of Color from HIV to Hazing”
TOWN HALL MEETING Saturday, August 12, 2012The Charlotte Marriott Executive Park 5700 Westpark Drive Charlotte, NC
PHI BETA SIGMA & NAN TOWN HALL• Phi Beta Sigma hosted a public town hall with National Action Network• Held in Charlotte, North Carolina, topics spanned from voter participation to anti-violence and the focus of their pioneering anti-hazing campaign• Major Players:
PRINT COVERAGEBROADCAST COVERAGE
PRINT IMPRESSIONS 5,757BROADCAST IMPRESSIONS 3,570,553 TOTAL IMPRESSIONS 3,576,310
ANTI-HAZING FORUM AT CONGRESSIONAL BLACK CAUCUS Friday, September 21, 2012Walter E. Washington Convention Center 801 Mount Vernon Place NW Washington, D.C.
ANTI-HAZING FORUM• Phi Beta Sigma and “Haze Buster”, Congresswoman Frederica Wilson led an anti-hazing forum to help push for anti-hazing legislation• Rev. Al Sharpton and the Congresswoman led a panel discussion addressing both the issue of hazing and the immediate need for federal legislation• Many advocates for this legislation including presidents of other black Greek-letter organizations, school district representatives and parents of hazing victims participated in the forum’s discourse
ANTI-HAZING CURRICULUM• UniWorld Group introduced Phi Beta Sigma to Converge & Associates Consulting, a firm which specializes in race and ethnic relations consulting and Cultural Competency Training, as part of the anti- hazing initiative• The curriculum was designed to be taught by trained sensitivity instructors to high school and college students around the nation• Materials included a 30-page facilitator guide, a 30-page participant guide and a 60-minute video presentation used to train members of the Greek community• Through its partnership with Converge & Associates, the national coalition will be able to reach its desired goals of: – Teaching potential organization members the proper way to conduct membership intake programs – Teaching potential initiates how to spot activities that constitute hazing and how to report such activities to proper authorities – Distributing hazing awareness materials aimed towards family members to educate them of the dangers of hazing
PAID MEDIA VS. EARNED MEDIA AN EXAMPLE: NATIONAL PRINT COVERAGE Media Outlet Impressions $ValueWashington Post 507,615 $35,000 USA Today 1,817,446 $25,000TOTALS: 2,325,061 $60,000
PAID MEDIA VS. EARNED MEDIA ONLINE MEDIA• UniWorld Group was able to leverage its relationships with its partners to run digital banners in support of the Phi Beta Sigma Anti-Hazing campaign on their websites• The campaign started running on September 10th, 2012• As a display-only campaign, the banners are performing on par with industry standard benchmarks
PAID MEDIA VS. EARNED MEDIA AN EXAMPLE: ONLINE MEDIA
PAID MEDIA VS. EARNED MEDIA PUBLIC SERVICE ANNOUCEMENTS• UniWorld Group leveraged its relationships to secure premiere placements of Public Service Announcements to support Phi Beta Sigma’s Anti-Hazing Initiative• The PSAs have resulted in over 19 million impressions on secured media outlets to date, with additional radio and television slots to come
PAID MEDIA VS. EARNED MEDIA AN EXAMPLE: PUBLIC SERVICE ANNOUCEMENTSType of Media Media Outlet Impressions $ValueNational Radio American Urban 5,832,000 $51,200 Radio Network Radio-One 7,002,000 $120,000 MegStarzs NetworkNY Local Radio WWRL-AM 434,000 $10,500 Cable TV TV-ONE 3,900,000 $34,350 Digital Global Grind 500,000 $3,500 Vibe/Uptown 200,000 $1,400 Interactive One 1,000,000 $7,000 Mydreamcatcher 400,000 $2,800TOTALS: 19,268,000 $230,750
PAID MEDIA VS. EARNED MEDIA PENDING PUBLIC SERVICE ANNOUCEMENTSNational Radio:Cable Television:
PAID MEDIA VS. EARNED MEDIA
TOTAL CAMPAIGN IMPRESSIONS
AcknowledgementsDuring the 2009 Conclave, I promised the Brothersthat we would open the door and welcome new andtalented faces to the Sigma table. I am proud tosay that we have brought that promise to fruition.None of the accomplishments listed above wouldhave been possible without the help, advice andassistance of the Brothers listed below. Theprovided me with inspiration when the load washeavy. I sincerely thank them for all they do tomake Sigma great!
AcknowledgementsInternational Membership Committee – Brothers Devon Henry, JoshuaBusby, Tracy Morris, Eston williams, Roy Edmunds, Johnnie Young, DarrylParks, Michael Cristal, Darryl Williams, Dr. Shirl Gilbert, Ray Smith, ChrisCooper, Profit Idowu and Kolby GarnerNew Membership Intake Process Work Group – Brothers Daniel J. Tann(Chair), Alvin Blackshear, Greg Watkins, John Reaves, David Miller, KeithPitts, Richard Duncan, Garry Gordon, William Thomas, Michael Dade,Maurice Black and Chris CalvinMIP Certification Work Group – Brothers Luzerne McAllister(Chair),Timothy McCray(Co-Chair), Greville French, Don Basilio, Bernard Hamilton,Leonard Lockhart, Michael Hines, Chris Perry, Rafael Matos and DennisLanhamCollegiate Advisor University Work Group – Brothers Steven Russ(Chair),Luzerne McAllister(Co-Chair), Tim McCray and Reginald SluchCommunications Work Group – Brothers Carlos Williams(Chair), QuintonWash(Co-Chair)