US and Europe are currently the largest markets, ASIA pacific is the fastest growing market led by china, japan, India and will dominate the global gaming market during the forecasted period. Competitive landscape, strategy, overview, size, regional analysis, share, global trends, opportunities, segmentation and forecast 2015-2021

1. 1
Occams Business Research & Consulting
Global Gaming Market Forecast 2015-2021

2. OCCAMS BUSINESS RESEARCH & CONSULTING PVT. LTD. 2
Table of contents
• Introduction
• Global Gaming Market Segmentation
oBy Platforms
oBy Demography
• Healthcare IT as a Service and its Benefits
• Market Determinants
• Drivers of Gaming Market
• Restraints of Gaming Market
• Challenges of Gaming Market
• Opportunities of Gaming Market
• Market share Analysis
• Key Strategies of Market Leaders
• Geography Analysis
• Market Estimation

3. The online gaming industry is moving ahead rapidly with
constant innovations. Multi-players, role-playing games, and
different genres of games are in great demand. According to
estimates, almost 60% of the population in the US has access to
games and nearly 50% households own at least one gaming
console. While US and Europe are currently the largest markets,
Asia Pacific is the fastest growing market led by China, Japan,
and India and will dominate the global gaming market during the
forecasted period.
OCCAMS BUSINESS RESEARCH & CONSULTING PVT. LTD. 3
INTRODUCTION

4. By Platforms
-PC Games
-Console Games
- Smart phone Games
-Web Games
-Tablet Games
Global Gaming Market Segmentation
By Demography
-Age
-Gender
Gaming Market
By Geography
North America
-USA
-Canada
Europe
-UK
-Spain
-Germany
-Italy
-France
Exhaustive segmentation &
estimations.
APAC
-China
-Japan
-India
-Thailand
Source: OBRC Analysis

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Gaming Market Insights and Growth Trends
Source: OBRC Analysis
Global Gaming Market Segmentation By Platform

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Source: OBRC Analysis
Hard Core Gamers v/s Casual Gamers
•Hard core interest
and pay a good
amount of time
•High level
involvement, often
play till they finish
the game.
• Most players are
males between age
group 12-25 years
•Often go for latest
versions hence
spend more.
•Limited Time &
Interest
•Less involvement in
games & prefer ease
of play
•Variable gamer
demography
•More likely to opt
for freemium games
The growing development of casual
games and development in portable
platforms , number of casual gamers
such as female, kids and older players
has increased.
Candy
Crush
Saga
Angry
Birds
Temple
Run
Cash of
Clans
Subway
Surfer
Dead
Space
Injustice:
Gods
among Us
Need for
Speed :
Most
Wanted
The
Drow
ning
Call
of
Duty

7. Source: OBRC Analysis
Social Media Boosting Growth of Web Games
OCCAMS BUSINESS RESEARCH & CONSULTING PVT. LTD. 7

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Popularity of Game Genres in 2013
Source: OBRC Analysis
Action
Shooter
Sports Games
Role- playing
Adventure
Family entertainment
Racing
Strategy Games
Casual Games
Other's
OCCAMS BUSINESS RESEARCH & CONSULTING PVT.
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9. 9
Global Gaming Market Share Penetration by Gender in %
(2011-2013)
Source: OBRC Analysis
2011
2013
Male
Female
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PVT. LTD.

10. 10
Percentage of Paying Gamers Vs Total Mobile Gamers (%)
on various platforms in 2013
Apple for iPhone Apple for iPad Google Playstore Windows
Paying Mobile Gamers
All Mobile Gamers
Source: OBRC Analysis
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LTD.

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Global Gaming Market Share Penetration by OS
Platform in % (2013-2020)
Source: OBRC Analysis
Andriod Ios Windows Others

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Market Drivers
Freemium Models to cater wider range of
audience
Rising internet penetration driving online
gaming market
Expanding customer base

13. OCCAMS BUSINESS RESEARCH & CONSULTING PVT. LTD. 13
Online Special Device CD-ROM/DVD Computer Console Mobile Others
Source: OBRC Analysis
Distribution of heath games by platforms in 2013

14. 14
Gamers preference for game selection by Gender
Source: OBRC Analysis
Violence
Suspense
Mastering the game
Role PlayingFun & Easy
Realism
Character development
Male
Female
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 Violent Gaming features - As the level of violence in video games has
increased, so has the concern for the effects on those who play. According
to psychologists, with increasing violence in games, the players are also
becoming more violent.
 Health Concerns - Prolonged immobility associated with gaming
may be an important factor associated with gaming health
issues
 Social Consequences - The lack of social interactions that results from
excessive gaming can have long-term consequences on the social life of the
players
 Threat of Piracy - Software piracy is a critical issue in the video game
industry. Most video game data can be taken from the original medium and
distributed for free.
Market Restraints

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 Easy entree fuelling competition in the industry - The online gaming and new
business model has made it easier to create a start up, resulting in many small
successful companies. Companies are facing stiff and unexpected competition from
emerging developers.
Core gamers criticizing Freemium model - Although freemium games have
brought a competitive advantage to the gaming industry by widening the customer
segment, the business model has been criticized by the core gamer segment.
Challenges in Gaming Market

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Global Gaming Market Share Analysis
Source: OBRC Analysis
Activision Blizzard
Capcom Co. Ltd
Electronic Arts
GungHo Entertainment
King.com
Microsoft Corporation
Nintendo Entertainment
Systems
Rockstar Games
Sega Sammy Holdings
Sony Corporation

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Key Market Strategies
Key Strategies
360o
Expansion
in
Customer
Base
Game developers
following customer
centric approach to
target new emerging
customer segments.
Growing
Technology
&
Platforms
Developers are
leveraging emerging
technologies and
platforms to strengthen
game distribution
Small
players face
lack of
capital
investment
Big Game Giants are
Acquiring small
screen developers
to leverage their
expand their share
in small screen
platforms.
Gamers
seek for
advanced
version of
games.
Developers are
focusing on existing
titles & their sequels
to enhance the level
of association with
gamers.
Huge
Customer
base in
Developing
region
Companies Targeting
Developing Regions
to leverage the vary
customer base.
King Digital Entertainment plc
announced its global hit game Candy
Crush Saga is now available to download
for free from the Windows Phone Store.
Ubisoft acquired
Future Games of
London that
exclusively develops
free to play games
for mobiles and
tablets thus
increasing its market
share in mobile and
tablets gaming.
Microsoft has
slashed prices of its
popular gaming
console ‘Xbox’ by 19
% to as the tech
giant looks to
expand its footprint
in India’s gaming
market.
Zynga Announces
the Launch of the
New Zynga Poker
Source: OBRC Analysis

19. OCCAMS BUSINESS RESEARCH & CONSULTING PVT.
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Geography Analysis
German Gaming Market by Screen in $millions in 2013
PC MAC
MMOS
Tablet
Smartphone
Handhelds
TV/Console
Web Games
Source: OBRC Analysis

20. Market Estimation – Sample Tables
Source: OBRC Analysis
Age Group 2013 2014 2015 2016 2017 2018 2019 2020 CAGR %
(2014-
2020)
Below 18 Years xxx xxx xxx xxx xxx xxx xxx xxx xxx
18- 35 Years xxx xxx xxx xxx xxx xxx xxx xxx xxx
Above 35 Years xxx xxx xxx xxx xxx xxx xxx xxx xxx
Total
Table: Global Gaming Market Segmentation By Gamer’s Age in $ Billion(2013-2020)
Region 2013 2014 2015 2016 2017 2018 2019 2020 CAGR%
(2014-
2020)
North America xxx xxx xxx xxx xxx xxx xxx xxx xxx
Europe xxx xxx xxx xxx xxx xxx xxx xxx xxx
Asia xxx xxx xxx xxx xxx xxx xxx xxx xxx
Total
Table: : Gaming Geography Market by age group in $billion (2013-2020)

21. .
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Market Estimation contd…
Source: OBRC Analysis
Table: Global Gaming Device Market by Age Group (Under-18 years) in
$billion (2013-2020)
Device Type 2013 2014 2015 2016 2017 2018 2019 2020
CAGR%(2014-
2020)
Console XXX XXX XXX XXX XXX XXX XXX XXX XXX
PC Games XXX XXX XXX XXX XXX XXX XXX XXX XXX
Smart phone Games XXX XXX XXX XXX XXX XXX XXX XXX XXX
Tablet Games XXX XXX XXX XXX XXX XXX XXX XXX XXX
Web games XXX XXX XXX XXX XXX XXX XXX XXX XXX
Total
For More Information Please Click Global Gaming Market Software, Hardware, Smart Phones,
Computers, Animation)-Analysis, competitive landscape, Strategy, Overview, Size, regional analysis,
Share, Global Trends, Opportunities, Segmentation and Forecast 2015-2021

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