B7 c13 self-marketing tools

OCASI Fall Conference 2010 Self-Marketing Tools for Professionals Designed & Delivered by: Dolores Montavez Ruz

Agenda
Warm Up
Activity: International Marketplace
Group Discussion: Self-Marketing Elements
Learning Point: Products, Tools & Outlets
Activity: Creating a tool
Activity: Sharing the tool box
Evaluation: “Dancing Thumbs”

Workshop Goals
Review traditional and new professional self-marketing tools
Complete a marketing tool
Practice self-marketing skills

The Twist to Successful Self-Marketing
More than what you have to say about yourself focus on who is listening and what’s in it for them.
Make their time worthy.
Deliver impact.

The International Marketplace
In your groups, please design a market strategy to sell your fruit.
What would you do or say to showcase your fruits to the purchasing company?
You want to outshine the competition!

Marketing Principles

Self-Marketing Principles
The basic principles of marketing a product or service can also be applied to self-marketing for job search or promotion.

Products, Tools & Outlets
Traditionally…..
E. E. E.

Currently….
D. A. T. A.

Desire
(motivation/purpose/lifework)
"Without passion, you don't have energy; without energy, you have nothing. Nothing great in the world has been accomplished without passion."
Donald Trump

Abilities
(qualities, natural/acquired -as skills),
“ Most [people] do violence to their natural aptitudes, and thus attain superiority in nothing”
Baltasar Gracian
The Art of Worldly Wisdom,1647

Temperament (social/interpersonal skills/personality)
“ Nature is often hidden, sometimes overcome, seldom extinguished”
Sir Francis Bacon

Assets
(incidental/acquired advantages)
"It's not enough that we do our best; sometimes we have to do what's required." Sir Winston Churchill

Self-Marketing Tool-Kid The events, sites, venues, places where you can showcase your “products”. The formats, templates, styles to present your “products”. What you have to offer, to market to an employer. Outlets Tools Products

Products (what you have to “sell”)
Motivation, purpose
Attitude (personal, professional)
Abilities (natural, acquired)
Accomplishments (work, life, community)
Essential Workplace Skills (technical, Interpersonal, analytical)
Experience (job, work, leisure)
Education (formal, informal)
The best of you, your lifework

Tools (how you “package” your products)
Resumes (chronological, functional, mixed, specialized)
Cover letters
Professional profiles
Calling cards
Portfolios (paper, electronic)
D.A.T.A. document
Portfolios

Outlets (where you “showcase” them)
Job Boards & Job alerts
Networking sites
Blogging
Web pages
Social Media
Specialized networking sites

http://www.charityvillage.com/cvnet/seeker_desk.aspx
http://ca.linkedin.com/pub/dolores-montavez-ruz/26/425/194
http://ilovetypography.com
www.brendablackburn.com
www.twitter.com
www.whyhire.me/kshields
www.portfoliovillage.com

Let’s take a brief inventory….
How many of you use, or plan to use, any of these tools or venues to network or advance your careers?
Your clients…?

Your turn in the spot light…
Designing your 30 second commercial…
Or your professional profile (short version)

Showcasing among colleagues Let’s share some of those self-marketing messages…

Evaluation…
Thumbs Up…
if your enjoyed the workshop
take new and useful knowledge away with you.
Thumbs Down…
If the workshop or content did not meet your needs
If it was not the best use of your time.

Time to go… Thank You!

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B7 c13 self-marketing tools

by ocasiconference on Nov 26, 2010

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B7 c13 self-marketing tools — Presentation Transcript