B1 a tale of two surveys ceric's survey of canadians

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B1 a tale of two surveys ceric's survey of canadians

  1. 1. Canadians’ perceptions about jobsatisfaction and career developmentOCASI Professional Development ConferenceJune 13, 2012Co-sponsored by:
  2. 2. Agenda • Purpose of study and methodology • Research highlights • Concluding thoughts 2
  3. 3. Role of public opinion research • Systematic → Quantifiable → Replicable → Credible • Why you need it  Know where target audiences stand on issues – and how it is changing  Test internal assumptions  Distinguish public views from media portrayal  Distinguish public views from stakeholder positions 3
  4. 4. Research methodology • Online survey with representative sample of 1202 adult Canadians (18+). • Field dates: November 3 – 11, 2010. • Questions covered a broad range of issues, including factors driving job satisfaction, job search tactics, role of parents and perceived value of professional career counselling. • Some questions have trend data from a study commissioned by CERIC in 2007. 4
  5. 5. Happy…but not feeling the love
  6. 6. Most Canadians are generally happy with their jobs…Job satisfaction 81 50 31 14 5 Very Somewhat Somewhat Very satisfied satisfied dissatisfied dissatisfied 6
  7. 7. … and like the people they work with.I like the people I work with 49 39 9 2 Strongly Somewhat Somewhat Strongly agree agree disagree disagree 7
  8. 8. Canadians are generally content with their career path, with no plansto move on.Job contentmentTotal By age 70 62 64 46 48 33 32 25 Hope to move on 5 Generally content Generally Hope to dk/na 18-29 30-49 50+ content move on 8
  9. 9. Yet, nearly half of Canadians doubt they are being sufficientlyrewarded.Satisfaction with rewards and remuneration I feel I am being paid a fair amount I don’t feel my efforts are rewarded the for the work I do way they should be 39 46 40 35 29 25 21 18 17 14 Strongly Somewhat Somewhat Strongly Strongly Somewhat Somewhat Strongly agree agree disagree disagree agree agree disagree disagree 9
  10. 10. Visible minority workers are less convinced they receive therecognition they should.When I do a good job, I receive the recognitionfor it that I should receive 42 41 32 27 Visible minority 15 17 11 13 Non-visible minority Strongly Somewhat Somewhat Strongly agree agree disagree disagree 10
  11. 11. Satisfied workplaces are inclusive workplaces
  12. 12. Overall, the Canadian work place is seen as inclusive and free fromdiscrimination…Workplace inclusivity 43 39 13 5 Very Somewhat Not very Not at all inclusive inclusive inclusive inclusive 12
  13. 13. … although visible minority Canadians are less convinced.Workplace inclusivity By visible minority status 54 41 42 28 15 12 3 5 Very Somewhat Not very Not at all inclusive inclusive inclusive inclusive Visible minority Not a visible minority 13
  14. 14. The more inclusive the workplace, the more satisfied Canadians arewith their jobs.Workplace inclusivity and job satisfaction 42 59 58 48 23 Somewhat satisfied 24 9 3 Very satisfied Very Somewhat Not very Not at all inclusive inclusive inclusive inclusive 14
  15. 15. I know my goals… but the path??? 15
  16. 16. Canadians are fairly optimistic about their career goals.Satisfaction with ability to meet career goals 50 26 17 6 Very Somewhat Somewhat Very satisfied satisfied dissatisfied dissatisfied 16
  17. 17. But, few have a clear idea as to how to advance in their organization.Understand what needs to be done to advance 49 19 19 6 Agree Agree Disagree Disagree strongly somewhat somewhat strongly 17
  18. 18. Satisfaction with performance management is mixed.Satisfaction with organizational performance management practices 48 21 16 3 12 Very Somewhat Somewhat Very dk/na satisfied satisfied dissatisfied dissatisfied 18
  19. 19. Problem managers, and feeling under-appreciated, are top reasons fordissatisfaction.Top reasons why dissatisfied with organizational performance management practices Poor management/control 31 Insufficient appreciation/ 26 recognition No discussion/feedback 23 No clear goals/action 15 Insufficient compensation 10 Other 8 dk/na 11 19
  20. 20. Visible minority Canadians are less convinced it’s a level-playing field.Opportunities for advancement I feel others have better opportunities for advancement Visible minority Non-visible minority 37 37 38 33 25 23 23 26 16 10 9 9Strongly Somewhat Somewhat Strongly Strongly Somewhat Somewhat Strongly agree agree disagree disagree agree agree disagree disagree 20
  21. 21. The hunt – popular tools and tactics 21
  22. 22. Most Canadians have tapped into the hidden job market at some pointin their career.Importance of the hidden job market 38 27 25 10 Very Somewhat Not very Not at all important important important important 22
  23. 23. Majorities say pro-active tactics are important to securing a new job.Importance of certain tactics and sources when securing a jobVery/somewhat important Advertised job sources 81 Networking 73 Submitting unsolicited resumé 59 Unadvertised job sources 58 Employer cold calls (in-person) 56 Employer cold calls (by telephone) 42 23
  24. 24. Canadians turn most often to online services and websites for jobopportunities, followed by traditional print media.Sites and services used when looking for a job – top mentions On-line services/websites 48 Printed material/media 30 Word-of-mouth/networking 19 Employment agencies/job banks 12 Goverment employment websites 8 Workopolis 4 Monster 4 Nothing/not looking for work 8 24
  25. 25. Few Canadians use social networking sites or social media to advancecareer goals.On-line tools used to advance career goals – top mentions Company website 28 Social networking sites 12 Professional networking sites 9 Instant messaging 6 Reading blogs 6 Other 19 None/not interested/ 46 Don’t use social media 25
  26. 26. A majority of Canadians see the value of a professional careercounselling program…Value of professional career counselling program 50 52 2007 2010 34 27 16 4 5 12 Very Somewhat Not really Not valuable valuable valuable valuable at all 26
  27. 27. …but fewer are certain they would use one.Certainty of using professional career counselling program 38 39 32 35 22 9 2007 16 8 2010 Very Somewhat Not that Certainly certain certain certain not at all 27
  28. 28. Canadians turn primarily to their immediate circle for career advice.Sources for information about careersMost helpful 2010 2007 Co-worker/associate 68 66 Other relatives/ 68 68 friends/neighbours Newspapers 62 58 Your parents 61 65 Mentor 58 69 Career site on Internet 58 52Government employment centre 53 47 28
  29. 29. Role of parents 29
  30. 30. A bare majority of Canadian say their parents were supportive of theircareer developmentRole of parents in career development 58 Not involved/did it myself 43 37 Wonderfully supportive 33 Supportive but didn’t n/a know how to help 19 Overbearing/wouldn’t let me 5 2007 pursue own job/career wishes 5 2010 30
  31. 31. Parents can help their children’s career development by encouragingthem to succeed and fail, and exposing them to a range of experiencesRoles parents can play in children’s career developmentTop mentions Encourage child to succeed/ 56 fail/learn from experience Expose child to character- 51 building experiences Help child develop career- 39 related skills/aptitudes Encourage child to volunteer 32 Talk about choosing career 31 Expose to variety of careers 28 31
  32. 32. Concluding thoughts
  33. 33. Concluding thoughts• In spite of having come through a tough economic year, the majority of Canadians are generally happy with their jobs, and like the people they work with.• Despite high job satisfaction numbers, almost half of Canadians doubt they are being sufficiently rewarded for their work efforts.• Satisfied workplaces are inclusive workplaces. • Visible minority Canadians do not rate them as highly inclusive as their non- visible minority colleagues.• Despite high job satisfaction, the hidden/unadvertised job market is active.• Social media tools are surprisingly lower on the list of how we find new opportunities.• On the career front, younger Canadians appreciate the help and support of their boomer parents. 33

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