A3 saying what we do adriana salazar
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  • Our communications tools and communication strategies have had in common three main principles, principles we apply to any communication piece.REFLECTION to the ACTIONHaving the first-hand experience, valuable analysis: the fact or living the immigration experience gives many elements to understand newcomer reality.Valuing the analysis, proposing changes: organizing experiences, community life in Canada, social movements.Voicing priorities, shaping their environment:Effective actions grounded in lived realities.Being proactive : being part of the solution and countering negative myths and messages about newcomers to CanadaSharing PAR findings: community forums, speaking with media, organizing workshops.Leading community-based coalitions: Latin American Civic Participation Campaign in the North West area of Toronto (16 organizations and community groups)INDIVIDUAL to the COLLECTIVEBreaking the isolation: English barriers, opportunity to meet others from same culture (identity and familiar “space”)Verbalizing sense of exclusion: being thankful but feeling of not being treated equally. Re-valuing assets:recognition of professional, social and political backgroundsRe-encountering with dreams and expectations: chance to bring back forgotten aspirations that they gave up because of immediate needs. Sharing systemic and structural analysis: community-based and academic researches about newcomer issues that overcome an individualist approachLACK OF KNOWLEDGE to the AWARENESSUnderstanding Canadian political: levels of government, its specific responsibilities in order to advocate effectively (policy recommendations)Knowing decision-making process: when and with whom to develop a political and collective action Informing and using institutional spaces for civic participation:deputations, community consultations, bill readings, meetings wit political representatives Voting process: political parties’ platforms', All Candidate Meetings, citizen duties, etc Training on key aspects: leadership, community organizing, public speaking, engaging media, use of social networks, documenting community process (video), design a campaign, etc.Realizing that immigrant success measured only by my labour market outcomes: promoting that social integration means also social and political participation.

A3 saying what we do adriana salazar A3 saying what we do adriana salazar Presentation Transcript

  • OCASI PDC. June 13th 2012 Saying What We Do: Using communication effectively for strengthening community presence and promoting leadership among newcomers The experience of the Mennonite New Life Centre
  • The Mennonite New Life Centre Since 1983 supporting recent immigrants from diverse cultural communities. Special priority: low-income newcomers (asylum seekers and refugees). In 2007, a community consultation and visioning process led the New Life Centre to identify community organizing and advocacy work as a priority for the future.  The Mennonite New Life Centre envisions a society in which all people from diverse cultural and religious backgrounds participate fully in all aspects of Canadian life.  The Mennonite New Life Centre’s mission is to facilitate newcomer settlement and integration through holistic services and community engagement, carried out within a gender justice and anti- oppression framework.
  • The Mennonite New Life Centre We are modeling an approach that brings together community engagement and community services, working together with newcomers to reduce insecurity and reach integration, strengthen voices and increase social equality. A related priority involved addressing newcomer concerns with issues of access to employment and civic participation.
  • Newcomer Skills at Work: Refusing toSettle for Less Project (2008- Metcalf Foundation) To respond to the needs and concerns of newcomers in relation to:  Access to fair paid and meaningful employment  Promotion of leadership and civic engagementwhile engaging them in collective analysis and advocacy to propose policy change.
  • Strategies Nurturing newcomer leadership through analysis and action to address root causes of newcomer concerns Building connections Strengthening our and solidarity among organizational low-income capacity to advocate newcomers, working with low-income people and the social newcomers for movement systemic change
  • Communication: strengthening newcomervoices and promoting newcomer leadership Public Speaking Community Forums Video& New Voices Newcomer Advocacy Committee (PAR, monthly meetings, leadership trainings)
  • Conceptualizing the process: From the •Breaking the isolation •Verbalizing sense of exclusionINDIVIDUAL to the •Re-valuing assets •Re-encountering with dreams and expectations COLLECTIVE •Sharing systemic and structural analysis •Having the first-hand experience, valuable analysisFrom the CRITICAL •Valuing the analysis, proposing changes •Voicing priorities, shaping their environmentREFLECTION to the •Creating concrete products (videos, presentations , etc) ACTION •Sharing PAR findings (reflections) •Leading community-based coalitionsFrom the LACK OF •Understanding Canadian political (decision-making) •Informing and using formal spaces for engagement KNOWLEDGE to (voting, deputations, consultations process, etc) •Training on key aspects the AWARENESS •Realizing immigrant success not only job outcomes
  • Winter 2009/2010Employer Incentives and Legislative Change:Newcomer Internships and Employment EquitySummer 2010Civic and Political Participation of New Immigrates:community experiencesWinter 2010/ 2011Equity in Canada: refugee policy, employmentequity, women’s rights and freedom of expression.Summer 2011Contributions of new Canadians: invigorating ourdemocratic debate, building bridges betweencultures, giving back to local communities, andstimulating the economy through creativeentrepreneurship.Fall 2011:Bright Ideas for a Better Ontario: increasingacademic success rates for immigrantyouth, ensuring newcomers enjoy health andwellness , improving access to employmentopportunitiesSummer 2012:Canadian Experience