Indiegogo vs kickstarter crowdfunding comparison behind closed doors

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There are two leading crowdfunding platforms in the world. The first is kickstarter.com and the second is indiegogo.com. Obviously there are differences and similarities. Considering that crowdfunding is one of the buzzwords today, this presentation can be useful to those who want to make use of crowdfunding while they are making their dreams come true.

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Indiegogo vs kickstarter crowdfunding comparison behind closed doors

  1. 1. Indiegogo vs Kickstarter Behind closed doors Aren't you curious about our campaign? http://bit.ly/1b9k1ML
  2. 2. Who are using which? Visitors by Country U.S. % India % Canada % U.K. % Australia % Germany % indiegogo 48.1 6.2 4.5 4.3 3.4 2.0 kickstarter 52.6 4.4 2.7 3.5 2.8 1.7 Bounce Rate Daily pageviews per visitor Daily Time per visitor indiegogo 58.10% 3.31 3:53 kickstarter 53.30% 3.38 4:56 How engaged are Visitors
  3. 3. Who are the visitors? Demographics Gender and Age Education Household Income indiegogo 50% male 18-44 years old young adults mostly 58% at least college education $100k+ kickstarter 78% male 18-44 years old adults mostly 73% at least college education $0 - $100k Aren't you curious about our campaign: http://bit.ly/1b9k1ML
  4. 4. Demographics in Short indiegogo - 3.5M Unique Visitors Monthly Affluent Caucasian young adults who have no kids and at least college education. kickstarter - 8.8M Unique Visitors Monthly Less affluent male Caucasian adults who have no kids and at least college education.
  5. 5. Which to choose Basic Facts Aren't you curious about our campaign http://bit.ly/1b9k1ML kickstarter indiegogo campaign durations 1-60 days (all or nothing) 1-60 days (all-or-nothing) 1-120 days (Flexible funding) payment method Amazon Payments Paypal or credit card platform fee 5% if successful 4% if successful 9% for flexible funding additional fee about 3% (Amazon) 3% credit card processing
  6. 6. Success Rates kickstarter indiegogo success rate 44% ~10% most successful length for campaigns 30 days 40 days most successful goal amount $3,250 $3,199 average contribution $71 $86 mot common contribution $25 $25
  7. 7. Why should you go for indiegogo - More flexible platform, no application process - No category limit - There is no nationality restriction - Good success rate for film and video (55%) - Flexible funding option - Less fees compared to kickstarter for fixed funding
  8. 8. Why should you go for kickstarter - Approx. 2 times more traffic - Better success rate - More media exposure - Best for technology products Curious about our campaign? http://bit.ly/1b9k1ML
  9. 9. What do you need to start a campaign? kickstarter - 18+ years old - permanent U.S. or U.K. residency - Amazon payments account - American bank account - American credit card indiegogo - just a bank account
  10. 10. The most funded project kickstarter - Pebble: E-Paper Watch for iPhone and Android $10,266,845 indiegogo - Scanadu Scout, the first Medical Tricorder $1,664,574 And, our campaign: http://bit.ly/1b9k1ML

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