Report 4/16/09   BUY LOCAL Retail Work Group
<ul><li>The Buy Local Retail Workgroup was tasked with the development of a Buy Local Program for member retailers to serv...
First Meeting Subsequent Meetings Final Meeting Sub Groups <ul><li>Research </li></ul><ul><li>best practices </li></ul><ul...
<ul><ul><ul><ul><ul><li>Development of a user-friendly, accessible, free, easily upgradable program for use by the Chamber...
<ul><ul><ul><ul><ul><li>60% of economic sectors in Ocala are experiencing serious declines in business </li></ul></ul></ul...
<ul><ul><ul><ul><ul><li>Perception that local retailers do not provide access to quality and variety found in outside mark...
<ul><ul><ul><ul><ul><li>You  can  get it here – really. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Internet con...
<ul><ul><ul><ul><ul><li>Thousand Oaks Westlake Village, CA – Window Decals </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><...
<ul><ul><ul><ul><ul><li>Invitation to members – asap & ongoing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Creat...
<ul><ul><ul><ul><ul><li>Advertising will continue logo developed late last fall, using powerful, emotional messaging </li>...
<ul><ul><ul><ul><ul><li>Speakers Bureau </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Column in Chamber newsletter...
<ul><ul><ul><ul><ul><li>Continue committee monthly through 2009, quarterly thereafter </li></ul></ul></ul></ul></ul><ul><u...
<ul><ul><ul><ul><ul><li>EDC Studies & website </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Chamber  website </li>...
<ul><ul><ul><ul><ul><li>Paula King, Ocala Traditions </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Stephen P. Koch...
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Ocala/Marion County Chamber Buy Local - Retail Workgroup

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Final 2009 Presentation of the Ocala/Marion County Buy Local - Retail Workgroup

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Transcript of "Ocala/Marion County Chamber Buy Local - Retail Workgroup"

  1. 1. Report 4/16/09 BUY LOCAL Retail Work Group
  2. 2. <ul><li>The Buy Local Retail Workgroup was tasked with the development of a Buy Local Program for member retailers to serve as an ongoing sustainable mission of the Ocala/Marion County Chamber of Commerce. </li></ul><ul><li>The Retail Workgroup recommends an invitation be issued to all retail chamber members to participate in the program outlined as follows. </li></ul>Overview
  3. 3. First Meeting Subsequent Meetings Final Meeting Sub Groups <ul><li>Research </li></ul><ul><li>best practices </li></ul><ul><li>current trends </li></ul><ul><li>issues </li></ul><ul><li>etc </li></ul>Group Member Introductions, industries, interests, expertise and form subgroups Sub Groups report findings; conduct group discussions; prioritize next steps; and formulate recommendations Decision Group Considers all research, opinions and data and make final recommendation document for presentation to the Chamber. Prepare final recommendations; research documents shared, final additions and polish made, etc Chamber’s Work Group Process
  4. 4. <ul><ul><ul><ul><ul><li>Development of a user-friendly, accessible, free, easily upgradable program for use by the Chamber & its members </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>100% participation of Chamber retailers in the Buy Local program, increasing its effectiveness in order to make the Chamber’s Buy Local brand a powerful symbol in the community for economic vitality through changing economic climates </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Increasing the value of Chamber membership by implementing an effective program, which may also serve as incentive for new retail members to join and participate </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The workgroup stipulates that as local employers and collectors of taxes, nationally-owned businesses with storefronts in Ocala as well as independently owned retail businesses are considered “local.” </li></ul></ul></ul></ul></ul>Goals
  5. 5. <ul><ul><ul><ul><ul><li>60% of economic sectors in Ocala are experiencing serious declines in business </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Bankruptcies are two times the rate experiences in 2006 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Tax revenues that support our infrastructure are declining </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Unemployment is approaching 13% </li></ul></ul></ul></ul></ul>Findings
  6. 6. <ul><ul><ul><ul><ul><li>Perception that local retailers do not provide access to quality and variety found in outside markets </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Internet convenience </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Lack of consumer awareness of the impact of local spending v. impact of taking dollars to other markets </li></ul></ul></ul></ul></ul>Challenges
  7. 7. <ul><ul><ul><ul><ul><li>You can get it here – really. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Internet convenience doesn’t have to mean leaving the local market </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Service adds value </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Improved public awareness of product availability, impact of spending, easy access to this information will be the key </li></ul></ul></ul></ul></ul>Answers
  8. 8. <ul><ul><ul><ul><ul><li>Thousand Oaks Westlake Village, CA – Window Decals </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Chapel Hill, NC – “Buy Localizer” – interactive maps, business directory </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Portand, OR – Grow membership, web site & online business directory, decals, media coverage, printed directory </li></ul></ul></ul></ul></ul>Tools Others Use Effectively
  9. 9. <ul><ul><ul><ul><ul><li>Invitation to members – asap & ongoing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Create & add page on Chamber web site to join </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Obtain printed materials for distribution </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>From the Chamber web site: downloadable pre-formatted flyer, ad banners for email & web sites, snipes for print & email </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Make available & distribute at at minimal and/or no cost – posters, buttons, banners </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Place Advertising </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Begin Public Information Initiative </li></ul></ul></ul></ul></ul>Recommended Program
  10. 10. <ul><ul><ul><ul><ul><li>Advertising will continue logo developed late last fall, using powerful, emotional messaging </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Billboard – 4 in place to date </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Print – newspaper, magazine trade </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Other media as available </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Materials put into use by retailers </li></ul></ul></ul></ul></ul>Advertising
  11. 11. <ul><ul><ul><ul><ul><li>Speakers Bureau </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Column in Chamber newsletter </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Editorial </li></ul></ul></ul></ul></ul>Public Information Initiative
  12. 12. <ul><ul><ul><ul><ul><li>Continue committee monthly through 2009, quarterly thereafter </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Research other ideas including rewards credit card for local businesses only </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Continued improvement of web site benefits </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Improved membership in Buy Local using Chamber resources such as Business After Hours </li></ul></ul></ul></ul></ul>The Future
  13. 13. <ul><ul><ul><ul><ul><li>EDC Studies & website </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Chamber website </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Ocala website </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Ocala Visitors website </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Florida visiting.com </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Berkley News Article 10 Reasons to buy in Berkley April 2008 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>AMIBA Study 1998 Benefits of doing local business </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The Brooklyn Paper Buy Local, stay Local December 2008 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sources for studies, www.newrules.org/retail/economicimpact.html </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Kewaunee County Buy Local Forum May 15, 2008 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Kirkland Economy Associated Press January 17, 2009 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Buy Local Retail Group Master Mind Sessions February, March 2009 </li></ul></ul></ul></ul></ul>Sources
  14. 14. <ul><ul><ul><ul><ul><li>Paula King, Ocala Traditions </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Stephen P. Koch, Forte Business Enterprises </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Rus Adams, Clearchannel Outdoor </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Ginger Carroll, ORMC </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Amanda Cebula, Webster University </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Michael A. Chung, Florida Small Business Dev. Center </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Holly Clark, Candour </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Kristin Goza, Candor </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Jaye Baillie, Ocala/Marion County Chamber of Commerce </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>David Harden, American Heritage Engineering of Florida, Inc. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Elizabeth Stevens, Ocala/Marion County Chamber of Commerce </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Kevin McDonald, Allstate Insurance, Chamber Board Chairman </li></ul></ul></ul></ul></ul>Workgroup Participants

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