Dynamics CRM Sales
Force Automation

SAGE
AUSTRALIA WIDE

R

MANUFAC TURING INDUSTRY

a

280 EMPLOYEES

“OBS supported us ...
“The team at SAGE seems to genuinely enjoy
using the solution and the feedback we have
had has been very positive. It has ...
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Sage Automation Case Study

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Sage Automation Case Study

  1. 1. Dynamics CRM Sales Force Automation SAGE AUSTRALIA WIDE R MANUFAC TURING INDUSTRY a 280 EMPLOYEES “OBS supported us every step of the way and ensured it was a smooth transition.” OVERVIEW OBJECTIVE SAGE Automation is Australia's leading independent SAGE was looking for a solution that could improve sales industrial automation and control system integrator. performance reporting to the board and provide better It works with the country's leading brands across the insights into supply and demand. It needed to be able to defence, infrastructure, manufacturing, resources and capture strategic account plan data and enable granular utilities sectors to do things more safely, with greater analysis of sale data by sector, region and product/ efficiency and improved quality. technology. The company was looking for a better way to manage SAGE wanted a solution that would provide better its opportunities and sales pipeline, while at the same insights into sales trends and project risk profiles, reduce time creating a ‘beachhead’ for a wider CRM initiative cost per sales and offer systematic documentation for within SAGE. The company previously used a account plans. SharePoint list-based system, combined with Excel spread sheets for data capture and reporting. The other objectives of the project were to achieve high user adoption and generate excitement and interest for CRM concepts within SAGE. OBS CUSTOMER CASE STUDY | DYNAMIC CRM SALES FORCE AUTOMATION
  2. 2. “The team at SAGE seems to genuinely enjoy using the solution and the feedback we have had has been very positive. It has been a great partnership so far and we look forward to continuing to work with SAGE in the future.” Brock Sperryn | Client Executive | OBS SOLUTION RESULT SAGE was referred to OBS by Microsoft with particular reference to its CRM 30-Day Assist Package. The company selected OBS for its depth of CRM capabilities, as well as its understanding of SAGE’s goals and objectives. The OBS solution is now used for sales process automation and it gives SAGE access to better processes and practices for capturing opportunity data. The solution design also encourages and tracks best-practice business development methodologies including logging opportunity activities such as meetings, emails and phone calls. The OBS CRM 30-Day Assist Package helps companies take full advantage of Microsoft Dynamics CRM Online and tailor a solution using Dynamics CRM to create world-class customer experiences and generate maximum return and competitive differentiation. OBS tailored the CRM 30-Day Assist Package by working with SAGE to build up a sales management tool. This implementation was the first phase of SAGE’s CRM journey. OBS worked closely with SAGE to gather requirements from key stakeholders, including providing training prior to project kick-off which offered assistance with process mapping & automation and the configuration of the CRM system to meet SAGE’s requirements. Alex Sinclair, General Manager of Business Development, SAGE said “Our three main reasons for needing a new CRM were to increase our sales performance, get better insights into our pipeline, and improve performance reporting. The working trial of CRM Dynamics confirmed that Dynamics would be able to achieve these goals.” OBS carried out a detailed knowledge handover to SAGE IT personnel, providing assistance with data upload and go-live planning and end user training. SAGE’s SharePoint based-intranet has been integrated with CRM, providing onsite staff the ability to capture new leads into the CRM system via a simplified form. Project management users have the ability to extract data and perform analysis at a level that was previously not possible. Other key benefits include the ability to: Assign approved opportunities to project estimation teams for quote preparation and progression to ‘bid’ and register opportunities as ‘won’ or ‘lost’ Enter account planning information against key accounts and managers can produce reports to track sales performance Staff can use the solution as a central repository of contact information · · · Jason Taylor, Chief Information Officer, SAGE, said: “We had to get internal IT personnel trained to be proficient with the development, maintenance and support of the solution. OBS supported us every step of the way and ensured it was a smooth transition.”

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