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Pushing Boundaries Recap

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Recap of Pushing Boundaries: Digital Video and the Connected Living Room, which took place on June 12th, 2012.

Recap of Pushing Boundaries: Digital Video and the Connected Living Room, which took place on June 12th, 2012.

Published in: Marketing
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Transcript

  • 1. A Recap
  • 2. Outcome • 122 Registrations • 75 Attendees • $3750 donated to Second Harvest Heartland • 116 drinks served
  • 3. Goals Get the message out. Get people to attend. Get people to come back.
  • 4. Get the message out • Social media engagement (20 messages) – Twitter & Facebook – Organizations • Paid social – Facebook & LinkedIn – $1,000 budget – Time frame: 1-2 weeks before event • Email (90 emails, 2 responders) – Holiday card list – Agencies, clients, friends of FRWD Eventbrite Page •Track registration & stats •Email out reminders, updates
  • 5. Social Media Engagement Examples:
  • 6. Paid Social •Targeted: Minneapolis agencies, people with interests in marketing and digital television, people who work for client companies •Most successful paid ad was “interests” group ad •LinkedIn was not successful, stopped campaign after a few days
  • 7. Get people to attend • Goals – Promotions through other organizations i.e. MIMA, i612, AdFed • Second Harvest Heartland Fundraiser – $50 donated for each attendee at event – Added incentive to show up at the event Drive traffic to Eventbrite page Registration Attend Event
  • 8. Get people to attend
  • 9. Get people to attend • Used Eventbrite to track registrations and send email updates • Used bit.ly to track social shares of Eventbrite page
  • 10. Get people to attend • We had people from:
  • 11. Get people to come back • Thank you email sent 6/20 to 71 email addresses – 57.75% open rate • Short survey included • Results (to date) – 7 people responded – All said they would “attend a future Pushing Boundaries Event” – 4 out of 7 wanted more info from our speakers/sponsor
  • 12. What we learned • It is never too early to start • It takes a little bit from everyone to execute your plans • It takes a lot of people power to make one event happen • We can build upon what we learned!
  • 13. What’s next • Adding to our capability • Continue to grow and strengthen Pushing Boundaries • The next Pushing Boundaries!
  • 14. Brainstorm • Potential Topics – Marketing communications that create value – Hyperlocal targeting – Automotive technology – Cross linking devices – Others?
  • 15. Thanks! Questions?

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