Consulting clients - how to get them

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Setting up a consultancy business? looking to find out what is involved in becoming a consultant? or looking for ways to reduce consultancy costs and more, then please take the time and visit me at http://bit.ly/ym3YLX - it is well worth making the effort to do so.

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Consulting clients - how to get them

  1. 1. ==== ====Consultants - This is a great place to find out more:http://bit.ly/ym3YLX==== ====Getting (and keeping) great clients is the challenge for most consultants. Unless you are amarketing expert, you probably didnt learn how to market consulting services at school! And,even if you are a marketing expert, you may know about marketing widgets or corporate services.Marketing consulting services is different, because you are your main product. As I learned yearsago from an older consultant, the basic concept is to "get your name out there." Fair enough, butthe question is "how?"Your goal is to tell the world who you are and what you do. You may immediately think of paidadvertising. Thats how other businesses do it, right? It may be right for some consultants, andsome do use web advertising such as Googles AdWords system. But advertising will be anexpensive waste for many, many others.For most advisors today, telling the world about who you are and what you do means a webpresence, such as a web site, blog (web log) or listing in an online directory or social networkingservice (such as LinkedIn).You may try a do-it-yourself website builder solution or a blogging solution, such as Typepad. Or,you may have a designer or a service company build a web site or blog for you. But, watch yourexpenses! I have heard of too many cases where an advisor spent thousands of dollars for agreat looking design for a site that got few, if any, visitors.Remember that the web is extremely flexible, and you can always upgrade your web site or blogas your consulting practice grows. If you have the technical skill to create your own site, thats fine.(For example, web design consultants may need excellent sites to demonstrate the quality of theirwork.) But dont let the web site become a time sink that prevents you from completing otherimportant marketing tasks.If you want an extremely simple web presence, start by creating an entry on the online socialnetworking sites LinkedIn or even Facebook. Pages on those sites do well in the web searchengine results for people searching for your name. Plus these services are free and easy to use.Blogs are also easy to use once they are set up. With a blog, however, you need to post newinformation periodically to get more visitors to the blog. A blog filled only with old content will look"dead," and visitors may click away quickly.It is even more effective to combine all of these -- web site, blog and social networking sites. Usea web site to explain your consulting practice, a blog to give ongoing updates about your field andareas of expertise or even articles that you write, and listings on LinkedIn, Facebook and similarsites to connect with colleagues, clients and prospects. All should include your contactinformation. This article only scratches the surface of how you can leverage several web
  2. 2. presences for your consulting practice.The key is to start getting your name out on the web. You will be amazed by the results. Getting(and keeping) great clients is the challenge for most consultants. Unless you are a marketingexpert, you probably didnt learn how to market consulting services at school! And, even if you area marketing expert, you may know about marketing widgets or corporate services. Marketingconsulting services is different, because you are your main product. As I learned years ago froman older consultant, the basic concept is to "get your name out there." Fair enough, but thequestion is "how?"Your goal is to tell the world who you are and what you do. You may immediately think of paidadvertising. Thats how other businesses do it, right? It may be right for some consultants, andsome do use web advertising such as Googles AdWords system. But advertising will be anexpensive waste for many, many others.For most advisers today, telling the world about who you are and what you do means a webpresence, such as a web site, blog (web log) or listing in an online directory or social networkingservice (such as LinkedIn).You may try a do-it-yourself website builder solution or a blogging solution, such as Typepad. Or,you may have a designer or a service company build a web site or blog for you. But, watch yourexpenses! I have heard of too many cases where an adviser spent thousands of dollars for agreat looking design for a site that got few, if any, visitors.Remember that the web is extremely flexible, and you can always upgrade your web site or blogas your consulting practice grows.If you have the technical skill to create your own site, thats fine. (For eGetting (and keeping) greatclients is the challenge for most consultants. Unless you are a marketing expert, you probablydidnt learn how to market consulting services at school! And, even if you are a marketing expert,you may know about marketing widgets or corporate services. Marketing consulting services isdifferent, because you are your main product.As I learned years ago from an older consultant, the basic concept is to "get your name out there."Fair enough, but the question is "how?"Your goal is to tell the world who you are and what you do. You may immediately think of paidadvertising. Thats how other businesses do it, right? It may be right for some consultants, andsome do use web advertising such as Googles AdWords system. But advertising will be anexpensive waste for many, many others.For most advisors today, telling the world about who you are and what you do means a webpresence, such as a web site, blog (web log) or listing in an online directory or social networkingservice (such as LinkedIn).You may try a do-it-yourself website builder solution or a blogging solution, such as Typepad. Or,you may have a designer or a service company build a web site or blog for you. But, watch yourexpenses! I have heard of too many cases where an adviser spent thousands of dollars for a
  3. 3. great looking design for a site that got few, if any, visitors. Remember that the web is extremelyflexible, and you can always upgrade your web site or blog as your consulting practice grows.If you have the technical skill to create your own site, thats fine. (For example, web designconsultants may need excellent sites to demonstrate the quality of their work.) But dont let theweb site become a time sink that prevents you from completing other important marketing tasks.If you want an extremely simple web presence, start by creating an entry on the online socialnetworking sites LinkedIn or even Facebook. Pages on those sites do well in the web searchengine results for people searching for your name. Plus these services are free and easy to use.Blogs are also easy to use once they are set up. With a blog, however, you need to post newinformation periodically to get more visitors to the blog. A blog filled only with old content will look"dead," and visitors may click away quickly.It is even more effective to combine all of these -- web site, blog and social networking sites. Usea web site to explain your consulting practice, a blog to give ongoing updates about your field andareas of expertise or even articles that you write, and listings on LinkedIn, Facebook and similarsites to connect with colleagues, clients and prospects. All should include your contactinformation. This article only scratches the surface of how you can leverage several webpresences for your consulting practice. The key is to start getting your name out on the web. Youwill be amazed by the results. xample, web design consultants may need excellent sites todemonstrate the quality of their work.) But dont let the web site become a time sink that preventsyou from completing other important marketing tasks.If you want an extremely simple web presence, start by creating an entry on the online socialnetworking sites LinkedIn or even Facebook. Pages on those sites do well in the web searchengine results for people searching for your name. Plus these services are free and easy to use.Blogs are also easy to use once they are set up. With a blog, however, you need to post newinformation periodically to get more visitors to the blog. A blog filled only with old content will look"dead," and visitors may click away quickly.It is even more effective to combine all of these -- web site, blog and social networking sites. Usea web site to explain your consulting practice, a blog to give ongoing updates about your field andareas of expertise or even articles that you write, and listings on LinkedIn, Facebook and similarsites to connect with colleagues, clients and prospects. All should include your contactinformation. This article only scratches the surface of how you can leverage several webpresences for your consulting practice. The key is to start getting your name out on the web. Youwill be amazed by the results.For more details, get a copy of our Free Report to Become a Consultant, The Fast Start Guide toBecoming a Highly Paid Independent Consultant. We offer that and more at our website,http://www.BecomeaConsultant101.com
  4. 4. Article Source:http://EzineArticles.com/?expert=Tom_Canyon==== ====Consultants - This is a great place to find out more:http://bit.ly/ym3YLX==== ====

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