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Dancing App Stores   Jesse Vincent   @obra   jesse@bestpractical.comWednesday, October 19, 11
Dancing App Stores?Wednesday, October 19, 11
“That company in                 Brooklyn is so hip they                 have dancing app stores                    on the...
Wednesday, October 19, 11
There are many, many                       Android App StoresWednesday, October 19, 11
(not quite as many                              app stores as                            dancing hamsters)Wednesday, Octob...
I almost called                               this talk...Wednesday, October 19, 11
88 Lines About                            44 App StoresWednesday, October 19, 11
If I spent 20 seconds                    on each Android App                    Store, this talk would                    ...
Wednesday, October 19, 11
Wednesday, October 19, 11
Wednesday, October 19, 11
http://amazon.com/appstore            http://www.appitalism.com                  http://yaam.mobi         http://andappsto...
(73)Wednesday, October 19, 11
(Yes, I left out a                               screenshot                             so the grid fit)Wednesday, October ...
Some markets are for                         specific placesWednesday, October 19, 11
Some are for specific                           types of appsWednesday, October 19, 11
Some are tied to a                carrier or manufacturerWednesday, October 19, 11
Some are tied to a                            free software ethosWednesday, October 19, 11
I am an Android                                hobbyistWednesday, October 19, 11
K-9 is my                             open source                            hobby projectWednesday, October 19, 11
K-9 MailWednesday, October 19, 11
4-5 active committersWednesday, October 19, 11
4 Google Summer of                           Code studentsWednesday, October 19, 11
There are around a                     dozen forks of K-9 on                      the Android MarketWednesday, October 19,...
...like Kaiten MailWednesday, October 19, 11
Kaiten Mail is my                              commercial                             hobby projectWednesday, October 19, 11
Kaiten MailWednesday, October 19, 11
Kaiten MailWednesday, October 19, 11
Kaiten usually gets                            1-2 hours of my dayWednesday, October 19, 11
Kaiten earns                            $5000-$6000                             per monthWednesday, October 19, 11
90+% of that comes                             from the Google                              Android MarketWednesday, Octob...
My experiences so farWednesday, October 19, 11
Amazon App StoreWednesday, October 19, 11
Initial Posting of K-9                                 took weeksWednesday, October 19, 11
Every change needs to                    be manually reviewed                       and approved by                       ...
Amazon edits                             your proseWednesday, October 19, 11
Amazon reserves the                     right to discount your                        app dramaticallyWednesday, October 1...
Even if they give your                    app away free, you still                    get 20% of list price...Wednesday, O...
...except it looks like                               mostly, you don’t.Wednesday, October 19, 11
App review time is                              unpredictableWednesday, October 19, 11
You can’t refund                             unhappy usersWednesday, October 19, 11
Stats are very limitedWednesday, October 19, 11
There’s no provision                             for an emergency                                  releaseWednesday, Octob...
Posted Kaiten by                        Amazon’s review                      deadline for their App                       ...
Kaiten appeared about                   2 weeks after the App                       Store launchedWednesday, October 19, 11
Initial Kaiten Mail                            Release Price: $20Wednesday, October 19, 11
Initial sales...Wednesday, October 19, 11
...I had no idea.Wednesday, October 19, 11
Amazon’s sales stats                 were down for the first                 2 weeks Kaiten was upWednesday, October 19, 11
First two weeks...Wednesday, October 19, 11
I sold 5 copiesWednesday, October 19, 11
I dropped the                              price to $5Wednesday, October 19, 11
...I put in a request that                 Amazon drop the price                            to $5.Wednesday, October 19, 11
It only took them 2                            days to approve the                               pricing change!Wednesday,...
Sales picked up a bitWednesday, October 19, 11
I sold 28 copies in the                       second two weeksWednesday, October 19, 11
Currently the #6 paid                      communications appWednesday, October 19, 11
I now make                            $100-$300/month                              from AmazonWednesday, October 19, 11
Wednesday, October 19, 11
Listing Kaiten on                            Android MarketWednesday, October 19, 11
Sales suckedWednesday, October 19, 11
I suckedWednesday, October 19, 11
I did no marketingWednesday, October 19, 11
I did no advertisingWednesday, October 19, 11
Slowly, Kaiten crept up                         the chartsWednesday, October 19, 11
It got into the top 100                     communications appsWednesday, October 19, 11
Sales started                            to get a lot betterWednesday, October 19, 11
Two things made for a                       “good” sales dayWednesday, October 19, 11
A new release                            improves salesWednesday, October 19, 11
Functionality                            doesn’t matterWednesday, October 19, 11
Usually #30-40 paid                            Communcations appWednesday, October 19, 11
Kaiten MailWednesday, October 19, 11
Kaiten MailWednesday, October 19, 11
That’s 10 days with                              no new uploadWednesday, October 19, 11
I did it for you guysWednesday, October 19, 11
Currently #56 paid                        Communications appWednesday, October 19, 11
Tomorrow, time                            for a new uploadWednesday, October 19, 11
Good, recent reviews                          improve salesWednesday, October 19, 11
★★★★★                            ★★★★★                            ★★★★★                               =                   ...
★★★★★                            ★★★★★                            ★★★★★                                =                  ...
Reviews with                            comments matterWednesday, October 19, 11
Past a certain point,                               average rating                              doesn’t matterWednesday, O...
AndroidPITWednesday, October 19, 11
2nd tier App MarketWednesday, October 19, 11
They pay, but not                            as fast as GoogleWednesday, October 19, 11
They approached me                        for a paid promotion                            in SeptemberWednesday, October 1...
For EUR1000, they’d                    advertise Kaiten in                 their weekly newsletterWednesday, October 19, 11
They asked to discount                   Kaiten from $5 to $3Wednesday, October 19, 11
Lots of people bought                       Kaiten during the                         promo periodWednesday, October 19, 11
(Saw an uptick on the                      Android Market, too)Wednesday, October 19, 11
I made my money back                       and then a bitWednesday, October 19, 11
Nothing earth-                             shatteringWednesday, October 19, 11
I sell a couple copies a                       day on AndroidPITWednesday, October 19, 11
They just launched a                      second Kaiten promoWednesday, October 19, 11
Currently #2 paid                   Communcations app &                      #9 top paid appWednesday, October 19, 11
AndroidPIT earns me                    around $400-$600/moWednesday, October 19, 11
Motorola Shop4AppsWednesday, October 19, 11
Country-specific app                              storesWednesday, October 19, 11
Automatic and manual                      Vetting processesWednesday, October 19, 11
Even less feedback than                         AmazonWednesday, October 19, 11
They used to have                            Central- and South-                            American app storesWednesday, ...
They still have a                            Chinese app storeWednesday, October 19, 11
I posted Kaiten with a                        full Chinese listingWednesday, October 19, 11
In 3 months,                              I’ve sold...Wednesday, October 19, 11
...one copyWednesday, October 19, 11
UPDATE!Wednesday, October 19, 11
I checked todayWednesday, October 19, 11
I’ve now sold...Wednesday, October 19, 11
three more copies!Wednesday, October 19, 11
SlideMEWednesday, October 19, 11
Others have had lots of                  success with SlideMEWednesday, October 19, 11
It’s the place to take                             your NES Emulator                             when Google pulls        ...
Their UI is awfulWednesday, October 19, 11
Their performance is                                awfulWednesday, October 19, 11
Their app selection is                               awfulWednesday, October 19, 11
They have a weird,                            complex “inventory”                                  schemeWednesday, Octobe...
I sell O(1) copy per                                 week there.Wednesday, October 19, 11
The warez sceneWednesday, October 19, 11
Wednesday, October 19, 11
apktopWednesday, October 19, 11
Kaiten often ends up                         on apktop before                       shows up on AmazonWednesday, October 1...
Pirates are brazenWednesday, October 19, 11
They write for free                              tech supportWednesday, October 19, 11
...and then tell me they                had pirated Kaiten, but                bought the app because                 the ...
Other app stores I’ve                           dealt with...Wednesday, October 19, 11
...are less awesome.Wednesday, October 19, 11
Many don’t support                                paid appsWednesday, October 19, 11
Many are operated by                        shadowy, sketchy                           companiesWednesday, October 19, 11
Not all of those are                             Mobile carriers!Wednesday, October 19, 11
The app stores with the                     tightest carrier                 relationships seem to                  be the...
It took months for one                  of them to tell me they                  hadn’t posted my app...Wednesday, October...
...because I was missing                      a marketing assetWednesday, October 19, 11
So, what do I                            recommend?Wednesday, October 19, 11
A                            a                            s                            s                            a     ...
Android                            app                            store                            submission             ...
Please start                            an AassaaS                             company!Wednesday, October 19, 11
I Will Pay YouWednesday, October 19, 11
Don’t limit yourself                              to the Google                             Android MarketWednesday, Octob...
Amazon’s going to                             become more                              prominentWednesday, October 19, 11
(I like safe predictions)Wednesday, October 19, 11
Pick a couple more                              markets to tryWednesday, October 19, 11
Wednesday, October 19, 11
F/LOSS Apps onlyWednesday, October 19, 11
Based on APKtorWednesday, October 19, 11
Wednesday, October 19, 11
Some folks like GetJARWednesday, October 19, 11
(they don’t do                               paid apps)Wednesday, October 19, 11
App store directories                    • http://www.wipconnector.com/appstores/                    • http://www.android-...
Thanks!   Jesse Vincent   @obra   jesse@bestpractical.comWednesday, October 19, 11
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Dancing App Stores - Android Open 2011

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Transcript of "Dancing App Stores - Android Open 2011"

  1. 1. Dancing App Stores Jesse Vincent @obra jesse@bestpractical.comWednesday, October 19, 11
  2. 2. Dancing App Stores?Wednesday, October 19, 11
  3. 3. “That company in Brooklyn is so hip they have dancing app stores on their website”Wednesday, October 19, 11
  4. 4. Wednesday, October 19, 11
  5. 5. There are many, many Android App StoresWednesday, October 19, 11
  6. 6. (not quite as many app stores as dancing hamsters)Wednesday, October 19, 11
  7. 7. I almost called this talk...Wednesday, October 19, 11
  8. 8. 88 Lines About 44 App StoresWednesday, October 19, 11
  9. 9. If I spent 20 seconds on each Android App Store, this talk would run over timeWednesday, October 19, 11
  10. 10. Wednesday, October 19, 11
  11. 11. Wednesday, October 19, 11
  12. 12. Wednesday, October 19, 11
  13. 13. http://amazon.com/appstore http://www.appitalism.com http://yaam.mobi http://andappstore.com http://www.applanet.net https://bloomworlds.com http://android.pdassi.de http://www.camangimarket.com https://market.android.com http://andspot.com http://www.docomo-market.info https://marketplace.cisco.com/apphq http://appoke.com http://www.eoemarket.com https://nookdeveloper.barnesandnoble.com http://apps.fasmicro.net http://www.explorepda.com/products.php? http://f-droid.org http://appslib.com OS=Android http://m.sonyericsson.com/playnow http://m.djuzz.com http://www.fastapp.com http://www1.orange.co.uk/entertainment/ http://market.android.com http://www.getjar.com OrangeWorld http://mjelly.com/apps/tags/android http://www.goapk.com http://mobile.optuszoo.com.au/cocoon http://mplayit.com http://www.handango.com http://www.nexva.com http://open.app.qq.com http://www.handster.com http://emocion.movistar.es/mstore http://promo.appcity.com http://www.maopao.com http://www.ubi-nuri.com http://sc.hiapk.com/himarket http://www.mobango.com http://www.mmarket.com http://slideme.org http://www.mobihand.com http://hyper.biz.tr/ http://soc.io http://www.mobile2day.com http://mikandi.com http://store.handmark.com http://www.mobileapps.com http://www.lgworld.com/web.gateway.dev http://storeoid.com http://www.mobiles24.com http://www.insydemarket.com http://wandoujia.com http://www.mobspot.com http://www.esdn.ws http://www.airtel.in/apps http://www.motorola.com/Consumers/US-EN/ http://droydmarket.com SHOP4APPS/US-EN http://blapkmarket.com http://www.androidpit.com http://www.nduoa.com http://www.appstorehq.com http://www.androlib.com http://www.nn4d.com/appwarehouse http://www.apptown.com/Add_App.html http://www.apktop.com http://www.pocketgear.com http://www.92apk.com http://www.appchina.com http://www.samsungapps.com http://www.appia.com http://www.whiteapp.comWednesday, October 19, 11
  14. 14. (73)Wednesday, October 19, 11
  15. 15. (Yes, I left out a screenshot so the grid fit)Wednesday, October 19, 11
  16. 16. Some markets are for specific placesWednesday, October 19, 11
  17. 17. Some are for specific types of appsWednesday, October 19, 11
  18. 18. Some are tied to a carrier or manufacturerWednesday, October 19, 11
  19. 19. Some are tied to a free software ethosWednesday, October 19, 11
  20. 20. I am an Android hobbyistWednesday, October 19, 11
  21. 21. K-9 is my open source hobby projectWednesday, October 19, 11
  22. 22. K-9 MailWednesday, October 19, 11
  23. 23. 4-5 active committersWednesday, October 19, 11
  24. 24. 4 Google Summer of Code studentsWednesday, October 19, 11
  25. 25. There are around a dozen forks of K-9 on the Android MarketWednesday, October 19, 11
  26. 26. ...like Kaiten MailWednesday, October 19, 11
  27. 27. Kaiten Mail is my commercial hobby projectWednesday, October 19, 11
  28. 28. Kaiten MailWednesday, October 19, 11
  29. 29. Kaiten MailWednesday, October 19, 11
  30. 30. Kaiten usually gets 1-2 hours of my dayWednesday, October 19, 11
  31. 31. Kaiten earns $5000-$6000 per monthWednesday, October 19, 11
  32. 32. 90+% of that comes from the Google Android MarketWednesday, October 19, 11
  33. 33. My experiences so farWednesday, October 19, 11
  34. 34. Amazon App StoreWednesday, October 19, 11
  35. 35. Initial Posting of K-9 took weeksWednesday, October 19, 11
  36. 36. Every change needs to be manually reviewed and approved by AmazonWednesday, October 19, 11
  37. 37. Amazon edits your proseWednesday, October 19, 11
  38. 38. Amazon reserves the right to discount your app dramaticallyWednesday, October 19, 11
  39. 39. Even if they give your app away free, you still get 20% of list price...Wednesday, October 19, 11
  40. 40. ...except it looks like mostly, you don’t.Wednesday, October 19, 11
  41. 41. App review time is unpredictableWednesday, October 19, 11
  42. 42. You can’t refund unhappy usersWednesday, October 19, 11
  43. 43. Stats are very limitedWednesday, October 19, 11
  44. 44. There’s no provision for an emergency releaseWednesday, October 19, 11
  45. 45. Posted Kaiten by Amazon’s review deadline for their App Store launchWednesday, October 19, 11
  46. 46. Kaiten appeared about 2 weeks after the App Store launchedWednesday, October 19, 11
  47. 47. Initial Kaiten Mail Release Price: $20Wednesday, October 19, 11
  48. 48. Initial sales...Wednesday, October 19, 11
  49. 49. ...I had no idea.Wednesday, October 19, 11
  50. 50. Amazon’s sales stats were down for the first 2 weeks Kaiten was upWednesday, October 19, 11
  51. 51. First two weeks...Wednesday, October 19, 11
  52. 52. I sold 5 copiesWednesday, October 19, 11
  53. 53. I dropped the price to $5Wednesday, October 19, 11
  54. 54. ...I put in a request that Amazon drop the price to $5.Wednesday, October 19, 11
  55. 55. It only took them 2 days to approve the pricing change!Wednesday, October 19, 11
  56. 56. Sales picked up a bitWednesday, October 19, 11
  57. 57. I sold 28 copies in the second two weeksWednesday, October 19, 11
  58. 58. Currently the #6 paid communications appWednesday, October 19, 11
  59. 59. I now make $100-$300/month from AmazonWednesday, October 19, 11
  60. 60. Wednesday, October 19, 11
  61. 61. Listing Kaiten on Android MarketWednesday, October 19, 11
  62. 62. Sales suckedWednesday, October 19, 11
  63. 63. I suckedWednesday, October 19, 11
  64. 64. I did no marketingWednesday, October 19, 11
  65. 65. I did no advertisingWednesday, October 19, 11
  66. 66. Slowly, Kaiten crept up the chartsWednesday, October 19, 11
  67. 67. It got into the top 100 communications appsWednesday, October 19, 11
  68. 68. Sales started to get a lot betterWednesday, October 19, 11
  69. 69. Two things made for a “good” sales dayWednesday, October 19, 11
  70. 70. A new release improves salesWednesday, October 19, 11
  71. 71. Functionality doesn’t matterWednesday, October 19, 11
  72. 72. Usually #30-40 paid Communcations appWednesday, October 19, 11
  73. 73. Kaiten MailWednesday, October 19, 11
  74. 74. Kaiten MailWednesday, October 19, 11
  75. 75. That’s 10 days with no new uploadWednesday, October 19, 11
  76. 76. I did it for you guysWednesday, October 19, 11
  77. 77. Currently #56 paid Communications appWednesday, October 19, 11
  78. 78. Tomorrow, time for a new uploadWednesday, October 19, 11
  79. 79. Good, recent reviews improve salesWednesday, October 19, 11
  80. 80. ★★★★★ ★★★★★ ★★★★★ = SALESWednesday, October 19, 11
  81. 81. ★★★★★ ★★★★★ ★★★★★ = SADNESSWednesday, October 19, 11
  82. 82. Reviews with comments matterWednesday, October 19, 11
  83. 83. Past a certain point, average rating doesn’t matterWednesday, October 19, 11
  84. 84. AndroidPITWednesday, October 19, 11
  85. 85. 2nd tier App MarketWednesday, October 19, 11
  86. 86. They pay, but not as fast as GoogleWednesday, October 19, 11
  87. 87. They approached me for a paid promotion in SeptemberWednesday, October 19, 11
  88. 88. For EUR1000, they’d advertise Kaiten in their weekly newsletterWednesday, October 19, 11
  89. 89. They asked to discount Kaiten from $5 to $3Wednesday, October 19, 11
  90. 90. Lots of people bought Kaiten during the promo periodWednesday, October 19, 11
  91. 91. (Saw an uptick on the Android Market, too)Wednesday, October 19, 11
  92. 92. I made my money back and then a bitWednesday, October 19, 11
  93. 93. Nothing earth- shatteringWednesday, October 19, 11
  94. 94. I sell a couple copies a day on AndroidPITWednesday, October 19, 11
  95. 95. They just launched a second Kaiten promoWednesday, October 19, 11
  96. 96. Currently #2 paid Communcations app & #9 top paid appWednesday, October 19, 11
  97. 97. AndroidPIT earns me around $400-$600/moWednesday, October 19, 11
  98. 98. Motorola Shop4AppsWednesday, October 19, 11
  99. 99. Country-specific app storesWednesday, October 19, 11
  100. 100. Automatic and manual Vetting processesWednesday, October 19, 11
  101. 101. Even less feedback than AmazonWednesday, October 19, 11
  102. 102. They used to have Central- and South- American app storesWednesday, October 19, 11
  103. 103. They still have a Chinese app storeWednesday, October 19, 11
  104. 104. I posted Kaiten with a full Chinese listingWednesday, October 19, 11
  105. 105. In 3 months, I’ve sold...Wednesday, October 19, 11
  106. 106. ...one copyWednesday, October 19, 11
  107. 107. UPDATE!Wednesday, October 19, 11
  108. 108. I checked todayWednesday, October 19, 11
  109. 109. I’ve now sold...Wednesday, October 19, 11
  110. 110. three more copies!Wednesday, October 19, 11
  111. 111. SlideMEWednesday, October 19, 11
  112. 112. Others have had lots of success with SlideMEWednesday, October 19, 11
  113. 113. It’s the place to take your NES Emulator when Google pulls your accountWednesday, October 19, 11
  114. 114. Their UI is awfulWednesday, October 19, 11
  115. 115. Their performance is awfulWednesday, October 19, 11
  116. 116. Their app selection is awfulWednesday, October 19, 11
  117. 117. They have a weird, complex “inventory” schemeWednesday, October 19, 11
  118. 118. I sell O(1) copy per week there.Wednesday, October 19, 11
  119. 119. The warez sceneWednesday, October 19, 11
  120. 120. Wednesday, October 19, 11
  121. 121. apktopWednesday, October 19, 11
  122. 122. Kaiten often ends up on apktop before shows up on AmazonWednesday, October 19, 11
  123. 123. Pirates are brazenWednesday, October 19, 11
  124. 124. They write for free tech supportWednesday, October 19, 11
  125. 125. ...and then tell me they had pirated Kaiten, but bought the app because the support was goodWednesday, October 19, 11
  126. 126. Other app stores I’ve dealt with...Wednesday, October 19, 11
  127. 127. ...are less awesome.Wednesday, October 19, 11
  128. 128. Many don’t support paid appsWednesday, October 19, 11
  129. 129. Many are operated by shadowy, sketchy companiesWednesday, October 19, 11
  130. 130. Not all of those are Mobile carriers!Wednesday, October 19, 11
  131. 131. The app stores with the tightest carrier relationships seem to be the most painfulWednesday, October 19, 11
  132. 132. It took months for one of them to tell me they hadn’t posted my app...Wednesday, October 19, 11
  133. 133. ...because I was missing a marketing assetWednesday, October 19, 11
  134. 134. So, what do I recommend?Wednesday, October 19, 11
  135. 135. A a s s a a SWednesday, October 19, 11
  136. 136. Android app store submission as a ServiceWednesday, October 19, 11
  137. 137. Please start an AassaaS company!Wednesday, October 19, 11
  138. 138. I Will Pay YouWednesday, October 19, 11
  139. 139. Don’t limit yourself to the Google Android MarketWednesday, October 19, 11
  140. 140. Amazon’s going to become more prominentWednesday, October 19, 11
  141. 141. (I like safe predictions)Wednesday, October 19, 11
  142. 142. Pick a couple more markets to tryWednesday, October 19, 11
  143. 143. Wednesday, October 19, 11
  144. 144. F/LOSS Apps onlyWednesday, October 19, 11
  145. 145. Based on APKtorWednesday, October 19, 11
  146. 146. Wednesday, October 19, 11
  147. 147. Some folks like GetJARWednesday, October 19, 11
  148. 148. (they don’t do paid apps)Wednesday, October 19, 11
  149. 149. App store directories • http://www.wipconnector.com/appstores/ • http://www.android-markets-info.com/Wednesday, October 19, 11
  150. 150. Thanks! Jesse Vincent @obra jesse@bestpractical.comWednesday, October 19, 11
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