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Dancing App Stores - Android Open 2011
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Dancing App Stores - Android Open 2011

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  • 1. Dancing App Stores Jesse Vincent @obra jesse@bestpractical.comWednesday, October 19, 11
  • 2. Dancing App Stores?Wednesday, October 19, 11
  • 3. “That company in Brooklyn is so hip they have dancing app stores on their website”Wednesday, October 19, 11
  • 4. Wednesday, October 19, 11
  • 5. There are many, many Android App StoresWednesday, October 19, 11
  • 6. (not quite as many app stores as dancing hamsters)Wednesday, October 19, 11
  • 7. I almost called this talk...Wednesday, October 19, 11
  • 8. 88 Lines About 44 App StoresWednesday, October 19, 11
  • 9. If I spent 20 seconds on each Android App Store, this talk would run over timeWednesday, October 19, 11
  • 10. Wednesday, October 19, 11
  • 11. Wednesday, October 19, 11
  • 12. Wednesday, October 19, 11
  • 13. http://amazon.com/appstore http://www.appitalism.com http://yaam.mobi http://andappstore.com http://www.applanet.net https://bloomworlds.com http://android.pdassi.de http://www.camangimarket.com https://market.android.com http://andspot.com http://www.docomo-market.info https://marketplace.cisco.com/apphq http://appoke.com http://www.eoemarket.com https://nookdeveloper.barnesandnoble.com http://apps.fasmicro.net http://www.explorepda.com/products.php? http://f-droid.org http://appslib.com OS=Android http://m.sonyericsson.com/playnow http://m.djuzz.com http://www.fastapp.com http://www1.orange.co.uk/entertainment/ http://market.android.com http://www.getjar.com OrangeWorld http://mjelly.com/apps/tags/android http://www.goapk.com http://mobile.optuszoo.com.au/cocoon http://mplayit.com http://www.handango.com http://www.nexva.com http://open.app.qq.com http://www.handster.com http://emocion.movistar.es/mstore http://promo.appcity.com http://www.maopao.com http://www.ubi-nuri.com http://sc.hiapk.com/himarket http://www.mobango.com http://www.mmarket.com http://slideme.org http://www.mobihand.com http://hyper.biz.tr/ http://soc.io http://www.mobile2day.com http://mikandi.com http://store.handmark.com http://www.mobileapps.com http://www.lgworld.com/web.gateway.dev http://storeoid.com http://www.mobiles24.com http://www.insydemarket.com http://wandoujia.com http://www.mobspot.com http://www.esdn.ws http://www.airtel.in/apps http://www.motorola.com/Consumers/US-EN/ http://droydmarket.com SHOP4APPS/US-EN http://blapkmarket.com http://www.androidpit.com http://www.nduoa.com http://www.appstorehq.com http://www.androlib.com http://www.nn4d.com/appwarehouse http://www.apptown.com/Add_App.html http://www.apktop.com http://www.pocketgear.com http://www.92apk.com http://www.appchina.com http://www.samsungapps.com http://www.appia.com http://www.whiteapp.comWednesday, October 19, 11
  • 14. (73)Wednesday, October 19, 11
  • 15. (Yes, I left out a screenshot so the grid fit)Wednesday, October 19, 11
  • 16. Some markets are for specific placesWednesday, October 19, 11
  • 17. Some are for specific types of appsWednesday, October 19, 11
  • 18. Some are tied to a carrier or manufacturerWednesday, October 19, 11
  • 19. Some are tied to a free software ethosWednesday, October 19, 11
  • 20. I am an Android hobbyistWednesday, October 19, 11
  • 21. K-9 is my open source hobby projectWednesday, October 19, 11
  • 22. K-9 MailWednesday, October 19, 11
  • 23. 4-5 active committersWednesday, October 19, 11
  • 24. 4 Google Summer of Code studentsWednesday, October 19, 11
  • 25. There are around a dozen forks of K-9 on the Android MarketWednesday, October 19, 11
  • 26. ...like Kaiten MailWednesday, October 19, 11
  • 27. Kaiten Mail is my commercial hobby projectWednesday, October 19, 11
  • 28. Kaiten MailWednesday, October 19, 11
  • 29. Kaiten MailWednesday, October 19, 11
  • 30. Kaiten usually gets 1-2 hours of my dayWednesday, October 19, 11
  • 31. Kaiten earns $5000-$6000 per monthWednesday, October 19, 11
  • 32. 90+% of that comes from the Google Android MarketWednesday, October 19, 11
  • 33. My experiences so farWednesday, October 19, 11
  • 34. Amazon App StoreWednesday, October 19, 11
  • 35. Initial Posting of K-9 took weeksWednesday, October 19, 11
  • 36. Every change needs to be manually reviewed and approved by AmazonWednesday, October 19, 11
  • 37. Amazon edits your proseWednesday, October 19, 11
  • 38. Amazon reserves the right to discount your app dramaticallyWednesday, October 19, 11
  • 39. Even if they give your app away free, you still get 20% of list price...Wednesday, October 19, 11
  • 40. ...except it looks like mostly, you don’t.Wednesday, October 19, 11
  • 41. App review time is unpredictableWednesday, October 19, 11
  • 42. You can’t refund unhappy usersWednesday, October 19, 11
  • 43. Stats are very limitedWednesday, October 19, 11
  • 44. There’s no provision for an emergency releaseWednesday, October 19, 11
  • 45. Posted Kaiten by Amazon’s review deadline for their App Store launchWednesday, October 19, 11
  • 46. Kaiten appeared about 2 weeks after the App Store launchedWednesday, October 19, 11
  • 47. Initial Kaiten Mail Release Price: $20Wednesday, October 19, 11
  • 48. Initial sales...Wednesday, October 19, 11
  • 49. ...I had no idea.Wednesday, October 19, 11
  • 50. Amazon’s sales stats were down for the first 2 weeks Kaiten was upWednesday, October 19, 11
  • 51. First two weeks...Wednesday, October 19, 11
  • 52. I sold 5 copiesWednesday, October 19, 11
  • 53. I dropped the price to $5Wednesday, October 19, 11
  • 54. ...I put in a request that Amazon drop the price to $5.Wednesday, October 19, 11
  • 55. It only took them 2 days to approve the pricing change!Wednesday, October 19, 11
  • 56. Sales picked up a bitWednesday, October 19, 11
  • 57. I sold 28 copies in the second two weeksWednesday, October 19, 11
  • 58. Currently the #6 paid communications appWednesday, October 19, 11
  • 59. I now make $100-$300/month from AmazonWednesday, October 19, 11
  • 60. Wednesday, October 19, 11
  • 61. Listing Kaiten on Android MarketWednesday, October 19, 11
  • 62. Sales suckedWednesday, October 19, 11
  • 63. I suckedWednesday, October 19, 11
  • 64. I did no marketingWednesday, October 19, 11
  • 65. I did no advertisingWednesday, October 19, 11
  • 66. Slowly, Kaiten crept up the chartsWednesday, October 19, 11
  • 67. It got into the top 100 communications appsWednesday, October 19, 11
  • 68. Sales started to get a lot betterWednesday, October 19, 11
  • 69. Two things made for a “good” sales dayWednesday, October 19, 11
  • 70. A new release improves salesWednesday, October 19, 11
  • 71. Functionality doesn’t matterWednesday, October 19, 11
  • 72. Usually #30-40 paid Communcations appWednesday, October 19, 11
  • 73. Kaiten MailWednesday, October 19, 11
  • 74. Kaiten MailWednesday, October 19, 11
  • 75. That’s 10 days with no new uploadWednesday, October 19, 11
  • 76. I did it for you guysWednesday, October 19, 11
  • 77. Currently #56 paid Communications appWednesday, October 19, 11
  • 78. Tomorrow, time for a new uploadWednesday, October 19, 11
  • 79. Good, recent reviews improve salesWednesday, October 19, 11
  • 80. ★★★★★ ★★★★★ ★★★★★ = SALESWednesday, October 19, 11
  • 81. ★★★★★ ★★★★★ ★★★★★ = SADNESSWednesday, October 19, 11
  • 82. Reviews with comments matterWednesday, October 19, 11
  • 83. Past a certain point, average rating doesn’t matterWednesday, October 19, 11
  • 84. AndroidPITWednesday, October 19, 11
  • 85. 2nd tier App MarketWednesday, October 19, 11
  • 86. They pay, but not as fast as GoogleWednesday, October 19, 11
  • 87. They approached me for a paid promotion in SeptemberWednesday, October 19, 11
  • 88. For EUR1000, they’d advertise Kaiten in their weekly newsletterWednesday, October 19, 11
  • 89. They asked to discount Kaiten from $5 to $3Wednesday, October 19, 11
  • 90. Lots of people bought Kaiten during the promo periodWednesday, October 19, 11
  • 91. (Saw an uptick on the Android Market, too)Wednesday, October 19, 11
  • 92. I made my money back and then a bitWednesday, October 19, 11
  • 93. Nothing earth- shatteringWednesday, October 19, 11
  • 94. I sell a couple copies a day on AndroidPITWednesday, October 19, 11
  • 95. They just launched a second Kaiten promoWednesday, October 19, 11
  • 96. Currently #2 paid Communcations app & #9 top paid appWednesday, October 19, 11
  • 97. AndroidPIT earns me around $400-$600/moWednesday, October 19, 11
  • 98. Motorola Shop4AppsWednesday, October 19, 11
  • 99. Country-specific app storesWednesday, October 19, 11
  • 100. Automatic and manual Vetting processesWednesday, October 19, 11
  • 101. Even less feedback than AmazonWednesday, October 19, 11
  • 102. They used to have Central- and South- American app storesWednesday, October 19, 11
  • 103. They still have a Chinese app storeWednesday, October 19, 11
  • 104. I posted Kaiten with a full Chinese listingWednesday, October 19, 11
  • 105. In 3 months, I’ve sold...Wednesday, October 19, 11
  • 106. ...one copyWednesday, October 19, 11
  • 107. UPDATE!Wednesday, October 19, 11
  • 108. I checked todayWednesday, October 19, 11
  • 109. I’ve now sold...Wednesday, October 19, 11
  • 110. three more copies!Wednesday, October 19, 11
  • 111. SlideMEWednesday, October 19, 11
  • 112. Others have had lots of success with SlideMEWednesday, October 19, 11
  • 113. It’s the place to take your NES Emulator when Google pulls your accountWednesday, October 19, 11
  • 114. Their UI is awfulWednesday, October 19, 11
  • 115. Their performance is awfulWednesday, October 19, 11
  • 116. Their app selection is awfulWednesday, October 19, 11
  • 117. They have a weird, complex “inventory” schemeWednesday, October 19, 11
  • 118. I sell O(1) copy per week there.Wednesday, October 19, 11
  • 119. The warez sceneWednesday, October 19, 11
  • 120. Wednesday, October 19, 11
  • 121. apktopWednesday, October 19, 11
  • 122. Kaiten often ends up on apktop before shows up on AmazonWednesday, October 19, 11
  • 123. Pirates are brazenWednesday, October 19, 11
  • 124. They write for free tech supportWednesday, October 19, 11
  • 125. ...and then tell me they had pirated Kaiten, but bought the app because the support was goodWednesday, October 19, 11
  • 126. Other app stores I’ve dealt with...Wednesday, October 19, 11
  • 127. ...are less awesome.Wednesday, October 19, 11
  • 128. Many don’t support paid appsWednesday, October 19, 11
  • 129. Many are operated by shadowy, sketchy companiesWednesday, October 19, 11
  • 130. Not all of those are Mobile carriers!Wednesday, October 19, 11
  • 131. The app stores with the tightest carrier relationships seem to be the most painfulWednesday, October 19, 11
  • 132. It took months for one of them to tell me they hadn’t posted my app...Wednesday, October 19, 11
  • 133. ...because I was missing a marketing assetWednesday, October 19, 11
  • 134. So, what do I recommend?Wednesday, October 19, 11
  • 135. A a s s a a SWednesday, October 19, 11
  • 136. Android app store submission as a ServiceWednesday, October 19, 11
  • 137. Please start an AassaaS company!Wednesday, October 19, 11
  • 138. I Will Pay YouWednesday, October 19, 11
  • 139. Don’t limit yourself to the Google Android MarketWednesday, October 19, 11
  • 140. Amazon’s going to become more prominentWednesday, October 19, 11
  • 141. (I like safe predictions)Wednesday, October 19, 11
  • 142. Pick a couple more markets to tryWednesday, October 19, 11
  • 143. Wednesday, October 19, 11
  • 144. F/LOSS Apps onlyWednesday, October 19, 11
  • 145. Based on APKtorWednesday, October 19, 11
  • 146. Wednesday, October 19, 11
  • 147. Some folks like GetJARWednesday, October 19, 11
  • 148. (they don’t do paid apps)Wednesday, October 19, 11
  • 149. App store directories • http://www.wipconnector.com/appstores/ • http://www.android-markets-info.com/Wednesday, October 19, 11
  • 150. Thanks! Jesse Vincent @obra jesse@bestpractical.comWednesday, October 19, 11

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