What Is Usability
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What Is Usability

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A presentation to students in digital marketing at the Australian Direct Marketing Association

A presentation to students in digital marketing at the Australian Direct Marketing Association

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What Is Usability What Is Usability Presentation Transcript

  • The job of usability ADMA 12 September 2007 James Breeze, Chief Experience Officer ©2007 Objective Digital Pty Ltd ABN 98 123 747 188 Level 3/50 York St, Sydney 2000
  • Overview
    • Usability
      • Background
      • Definitions and usability concepts
      • IT influence
      • Why do it?
    • Techniques
    • Documentation
    • Business practicalities
  • Well designed software Desirability Usability Usefulness
  • An experience ideal
    • Seamless
    • Focussed
    • Connected
    • Aware
  • Technique comparison (c)2007 Objective Digital Pty Ltd Validity Description Pros Cons Forum-Based Group Discussion Qual++ Requirements Fast Anywhere Less control Survey -Based Interactive Tool Quant Less detail On-Site 1-on-1 Qual Eye tracking Low users Slow Experimenter effect Expert Review Desk review Exhaustive No users
  • Onsite testing (c)2007 Objective Digital Pty Ltd
  • Banner blindness ©2007 Objective Digital Pty Ltd
  • Banner blindness
    • Designed to look like text – blog example
    • Plain text
    • Faces
    • Cleavage and other "private" body parts
    • Neilsen Aug 2007
    • http://www.useit.com/alertbox/banner-blindness.html
    ©2007 Objective Digital Pty Ltd
  • Remote testing
    • Semi-automated, pithy reporting
    • Techniques
      • Forum based
      • Remote automated (survey based)
      • Remote moderated
    (c)2007 Objective Digital Pty Ltd
  • Remote testing
    • Online recruitment
      • Careful selection
      • Database creation
      • Online incentives
  • Forum-based
  • Automated Survey
  • Analysis
  • Research
    • Early understanding
      • Business
      • Users
    • Early translation
      • Pictures tell a 1000 words
      • Workshop for objectivity and creativity
    • Ongoing validation
      • Workshops
      • Expert reviews
      • Testing
  • Engaging usability
    • O: www.objectivedigital.com
    • B: www.usableworld.com.au
    ©2007 Objective Digital Pty Ltd