The job of usability ADMA 12 September 2007 James Breeze, Chief Experience Officer ©2007 Objective Digital Pty Ltd ABN 98 ...
Overview <ul><li>Usability </li></ul><ul><ul><li>Background </li></ul></ul><ul><ul><li>Definitions and usability concepts ...
Well designed software Desirability Usability Usefulness
An experience ideal <ul><li>Seamless </li></ul><ul><li>Focussed </li></ul><ul><li>Connected  </li></ul><ul><li>Aware </li>...
Technique comparison (c)2007 Objective Digital Pty Ltd Validity Description Pros Cons Forum-Based Group Discussion Qual++ ...
Onsite testing (c)2007 Objective Digital Pty Ltd
Banner   blindness ©2007 Objective Digital Pty Ltd
Banner   blindness <ul><li>Designed to look like text – blog example </li></ul><ul><li>Plain text </li></ul><ul><li>Faces ...
Remote testing <ul><li>Semi-automated, pithy reporting </li></ul><ul><li>Techniques </li></ul><ul><ul><li>Forum based </li...
Remote   testing <ul><li>Online recruitment </li></ul><ul><ul><li>Careful selection </li></ul></ul><ul><ul><li>Database cr...
Forum-based
Automated   Survey
Analysis
Research <ul><li>Early understanding </li></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Users </li></ul></ul><ul><l...
Engaging usability
<ul><li>O:  www.objectivedigital.com </li></ul><ul><li>B:  www.usableworld.com.au  </li></ul>©2007 Objective Digital Pty Ltd
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What Is Usability

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A presentation to students in digital marketing at the Australian Direct Marketing Association

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  • What Is Usability

    1. 1. The job of usability ADMA 12 September 2007 James Breeze, Chief Experience Officer ©2007 Objective Digital Pty Ltd ABN 98 123 747 188 Level 3/50 York St, Sydney 2000
    2. 2. Overview <ul><li>Usability </li></ul><ul><ul><li>Background </li></ul></ul><ul><ul><li>Definitions and usability concepts </li></ul></ul><ul><ul><li>IT influence </li></ul></ul><ul><ul><li>Why do it? </li></ul></ul><ul><li>Techniques </li></ul><ul><li>Documentation </li></ul><ul><li>Business practicalities </li></ul>
    3. 3. Well designed software Desirability Usability Usefulness
    4. 4. An experience ideal <ul><li>Seamless </li></ul><ul><li>Focussed </li></ul><ul><li>Connected </li></ul><ul><li>Aware </li></ul>
    5. 5. Technique comparison (c)2007 Objective Digital Pty Ltd Validity Description Pros Cons Forum-Based Group Discussion Qual++ Requirements Fast Anywhere Less control Survey -Based Interactive Tool Quant Less detail On-Site 1-on-1 Qual Eye tracking Low users Slow Experimenter effect Expert Review Desk review Exhaustive No users
    6. 6. Onsite testing (c)2007 Objective Digital Pty Ltd
    7. 7. Banner blindness ©2007 Objective Digital Pty Ltd
    8. 8. Banner blindness <ul><li>Designed to look like text – blog example </li></ul><ul><li>Plain text </li></ul><ul><li>Faces </li></ul><ul><li>Cleavage and other &quot;private&quot; body parts </li></ul><ul><li>Neilsen Aug 2007 </li></ul><ul><li>http://www.useit.com/alertbox/banner-blindness.html </li></ul>©2007 Objective Digital Pty Ltd
    9. 9. Remote testing <ul><li>Semi-automated, pithy reporting </li></ul><ul><li>Techniques </li></ul><ul><ul><li>Forum based </li></ul></ul><ul><ul><li>Remote automated (survey based) </li></ul></ul><ul><ul><li>Remote moderated </li></ul></ul>(c)2007 Objective Digital Pty Ltd
    10. 10. Remote testing <ul><li>Online recruitment </li></ul><ul><ul><li>Careful selection </li></ul></ul><ul><ul><li>Database creation </li></ul></ul><ul><ul><li>Online incentives </li></ul></ul>
    11. 11. Forum-based
    12. 12. Automated Survey
    13. 13. Analysis
    14. 14. Research <ul><li>Early understanding </li></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Users </li></ul></ul><ul><li>Early translation </li></ul><ul><ul><li>Pictures tell a 1000 words </li></ul></ul><ul><ul><li>Workshop for objectivity and creativity </li></ul></ul><ul><li>Ongoing validation </li></ul><ul><ul><li>Workshops </li></ul></ul><ul><ul><li>Expert reviews </li></ul></ul><ul><ul><li>Testing </li></ul></ul>
    15. 15. Engaging usability
    16. 16. <ul><li>O: www.objectivedigital.com </li></ul><ul><li>B: www.usableworld.com.au </li></ul>©2007 Objective Digital Pty Ltd

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