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What Is Usability
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What Is Usability

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A presentation to students in digital marketing at the Australian Direct Marketing Association

A presentation to students in digital marketing at the Australian Direct Marketing Association

Published in: Business, Technology

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  • Transcript

    • 1. The job of usability ADMA 12 September 2007 James Breeze, Chief Experience Officer ©2007 Objective Digital Pty Ltd ABN 98 123 747 188 Level 3/50 York St, Sydney 2000
    • 2. Overview
      • Usability
        • Background
        • Definitions and usability concepts
        • IT influence
        • Why do it?
      • Techniques
      • Documentation
      • Business practicalities
    • 3. Well designed software Desirability Usability Usefulness
    • 4. An experience ideal
      • Seamless
      • Focussed
      • Connected
      • Aware
    • 5. Technique comparison (c)2007 Objective Digital Pty Ltd Validity Description Pros Cons Forum-Based Group Discussion Qual++ Requirements Fast Anywhere Less control Survey -Based Interactive Tool Quant Less detail On-Site 1-on-1 Qual Eye tracking Low users Slow Experimenter effect Expert Review Desk review Exhaustive No users
    • 6. Onsite testing (c)2007 Objective Digital Pty Ltd
    • 7. Banner blindness ©2007 Objective Digital Pty Ltd
    • 8. Banner blindness
      • Designed to look like text – blog example
      • Plain text
      • Faces
      • Cleavage and other "private" body parts
      • Neilsen Aug 2007
      • http://www.useit.com/alertbox/banner-blindness.html
      ©2007 Objective Digital Pty Ltd
    • 9. Remote testing
      • Semi-automated, pithy reporting
      • Techniques
        • Forum based
        • Remote automated (survey based)
        • Remote moderated
      (c)2007 Objective Digital Pty Ltd
    • 10. Remote testing
      • Online recruitment
        • Careful selection
        • Database creation
        • Online incentives
    • 11. Forum-based
    • 12. Automated Survey
    • 13. Analysis
    • 14. Research
      • Early understanding
        • Business
        • Users
      • Early translation
        • Pictures tell a 1000 words
        • Workshop for objectivity and creativity
      • Ongoing validation
        • Workshops
        • Expert reviews
        • Testing
    • 15. Engaging usability
    • 16.
      • O: www.objectivedigital.com
      • B: www.usableworld.com.au
      ©2007 Objective Digital Pty Ltd