Researching your market with social networks

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How to leverage social networks for low cost market research. …

How to leverage social networks for low cost market research.

AIMIA Market Research in the Digital Age presentation, Sydney, Aus 22 July.

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  • 1. researching your market with social networks
  • 2. the web
  • 3. “I participate, therefore I am” Tim Noonan blind guy getting into Web2.0
  • 4. li ke p le ing p eo ibut n tr co
  • 5. “understand & consider the person who'll experience your design while you design” Christina Wodtke
  • 6. management attitudes abound
  • 7. “it’ll take too long”
  • 8. “too expensive”
  • 9. “Those of you who think you know it all are annoying to those of us that do.” unknown
  • 10. think.