Anthill Social Media Training
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Anthill Social Media Training

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At a recent forum hosted by Australian Anthill, I presented with Ian Lyons about how to manage social media in your business.

At a recent forum hosted by Australian Anthill, I presented with Ian Lyons about how to manage social media in your business.

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  • Show Tobii reportMeasurement really depends on what you are doing and how many of your keywords are mentioned, how often!Best guide is your experience of what is happening!Read Jye’s post!
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Anthill Social Media Training Anthill Social Media Training Presentation Transcript

  • Managing social networksJames Breeze – User Experience Strategist. Anthill – Marketing by Design MasterclassFeb 2010@jamesbreeze
  • Why use social media?
    Marketing, Sales & PR
    Service and support
    Save money
    Inspire team
    Research / Market intelligence
    Promotion/awareness
    Prevent
    Maintain satisfaction
    Respond to emergencies
  • Why use social media?
    Social value
    Support
    Community Building
    Collaboration
  • Research your audience
    Who are you talking to?
    Will they be online?
    Who will be missed out?
    Who will you avoid?
    Who do you already communicate with?
    Where are they?
    How do they use the web?
  • Research your audience
    with..
    Who are you talking to?
    Will they be online?
    Who will be missed out?
    Who will you avoid?
    Who do you already communicate with?
    Where are they?
    How do they use the web?
  • Strategy
    What do they expect?
  • Research others
    Review competitors
    How are they using platforms
    Google search
    Check their websites
    Blog searches
    http://technorati.com
    http://digg.com
    Identifyopportunities
    http://search.twitter.com/
    http://wefollow.com
  • Research your content
    Branding
    Guidelines
    Personality
    Topic areas
    Key Messages
    Producers
    Can you reuse across networks
    Existing content, location
    Owner - allocate responsibility
    Events
    Manage on Facebook page
  • Strategy
    Research your content
  • Strategy
    Connect the dots…
    Links to SMM platforms from website
    Links to (which?) pages on your website
  • Strategy
    Risks
    Perceived
    Real
  • Strategy
    What are the perceived and real risks in your business?
  • responsibilities
    training
    integrate
    job roles
    kpis
  • Human resources
    Choose the right people
    Who already has the skills?
  • Human resources
    Set up an early adopter team
  • Management
    Have fun!
    Conversations
    People are interested in people!
    Make it part of your daily tasks
    Drive traffic
    Social bookmark your platforms, not just web
    Refer on
  • Management
    Set guidelines
    Once you know what you’re doing!
    Try it out
    http://socialmediagovernance.com/policies.php
  • Management
    10 mins a day!
    Check Twitter
    Scan Google Alerts
    Check Facebook stats
    Answer industry related LinkedIn questions
    Watch feeds of relevant searches
    http://blog.hubspot.com/blog/tabid/6307/bid/4663/How-to-Monitor-Your-Social-Media-Presence-in-10-Minutes-a-Day.aspx
  • Measure
    Platform specific
    Facebook
    Page fans
    LinkedIn
    Group members
    Monitor conversations
    Blogs
    Google Alerts
    http://jyesmith.com/social-media-measurement-tools/2009/07/21/
  • Measure
    daily
    monthly
  • Measure
    What will you measure?
  • Understand
    How will you use that info?
  • Understand
    Listen
    to your customers
  • Understand
    Ask for feedback
    On your website
    In social networks
    On Twitter
    On eDMs
    Formal research
    Anywhere!
    Know why your asking
    Know what the answers mean
    Know what you will do with the results!
  • James Breeze
    http://www.twitter.com/jamesbreeze
    http://www.facebook.com/jamesbreeze
    http://www.linkedin.com/in/jamesbreeze
    http://www.slideshare.net/jamesbreeze
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