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Anthill Social Media Training

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At a recent forum hosted by Australian Anthill, I presented with Ian Lyons about how to manage social media in your business.

At a recent forum hosted by Australian Anthill, I presented with Ian Lyons about how to manage social media in your business.

Published in: Technology, Design

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  • Show Tobii reportMeasurement really depends on what you are doing and how many of your keywords are mentioned, how often!Best guide is your experience of what is happening!Read Jye’s post!
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  • Transcript

    • 1. Managing social networksJames Breeze – User Experience Strategist. Anthill – Marketing by Design MasterclassFeb 2010@jamesbreeze
    • 2. Why use social media?
      Marketing, Sales & PR
      Service and support
      Save money
      Inspire team
      Research / Market intelligence
      Promotion/awareness
      Prevent
      Maintain satisfaction
      Respond to emergencies
    • 3. Why use social media?
      Social value
      Support
      Community Building
      Collaboration
    • 4. Research your audience
      Who are you talking to?
      Will they be online?
      Who will be missed out?
      Who will you avoid?
      Who do you already communicate with?
      Where are they?
      How do they use the web?
    • 5. Research your audience
      with..
      Who are you talking to?
      Will they be online?
      Who will be missed out?
      Who will you avoid?
      Who do you already communicate with?
      Where are they?
      How do they use the web?
    • 6. Strategy
      What do they expect?
    • 7. Research others
      Review competitors
      How are they using platforms
      Google search
      Check their websites
      Blog searches
      http://technorati.com
      http://digg.com
      Identifyopportunities
      http://search.twitter.com/
      http://wefollow.com
    • 8. Research your content
      Branding
      Guidelines
      Personality
      Topic areas
      Key Messages
      Producers
      Can you reuse across networks
      Existing content, location
      Owner - allocate responsibility
      Events
      Manage on Facebook page
    • 9. Strategy
      Research your content
    • 10. Strategy
      Connect the dots…
      Links to SMM platforms from website
      Links to (which?) pages on your website
    • 11. Strategy
      Risks
      Perceived
      Real
    • 12. Strategy
      What are the perceived and real risks in your business?
    • 13. responsibilities
      training
      integrate
      job roles
      kpis
    • 14. Human resources
      Choose the right people
      Who already has the skills?
    • 15. Human resources
      Set up an early adopter team
    • 16. Management
      Have fun!
      Conversations
      People are interested in people!
      Make it part of your daily tasks
      Drive traffic
      Social bookmark your platforms, not just web
      Refer on
    • 17. Management
      Set guidelines
      Once you know what you’re doing!
      Try it out
      http://socialmediagovernance.com/policies.php
    • 18. Management
      10 mins a day!
      Check Twitter
      Scan Google Alerts
      Check Facebook stats
      Answer industry related LinkedIn questions
      Watch feeds of relevant searches
      http://blog.hubspot.com/blog/tabid/6307/bid/4663/How-to-Monitor-Your-Social-Media-Presence-in-10-Minutes-a-Day.aspx
    • 19. Measure
      Platform specific
      Facebook
      Page fans
      LinkedIn
      Group members
      Monitor conversations
      Blogs
      Google Alerts
      http://jyesmith.com/social-media-measurement-tools/2009/07/21/
    • 20. Measure
      daily
      monthly
    • 21. Measure
      What will you measure?
    • 22. Understand
      How will you use that info?
    • 23. Understand
      Listen
      to your customers
    • 24. Understand
      Ask for feedback
      On your website
      In social networks
      On Twitter
      On eDMs
      Formal research
      Anywhere!
      Know why your asking
      Know what the answers mean
      Know what you will do with the results!
    • 25. James Breeze
      http://www.twitter.com/jamesbreeze
      http://www.facebook.com/jamesbreeze
      http://www.linkedin.com/in/jamesbreeze
      http://www.slideshare.net/jamesbreeze
    • 26. www.objectivedigital.com