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Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
Anthill Social Media Training
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Anthill Social Media Training

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At a recent forum hosted by Australian Anthill, I presented with Ian Lyons about how to manage social media in your business.

At a recent forum hosted by Australian Anthill, I presented with Ian Lyons about how to manage social media in your business.

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  • Show Tobii reportMeasurement really depends on what you are doing and how many of your keywords are mentioned, how often!Best guide is your experience of what is happening!Read Jye’s post!
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  • Transcript

    • 1. Managing social networksJames Breeze – User Experience Strategist. Anthill – Marketing by Design MasterclassFeb 2010@jamesbreeze<br />
    • 2. Why use social media?<br />Marketing, Sales &amp; PR<br />Service and support<br />Save money <br />Inspire team<br />Research / Market intelligence<br />Promotion/awareness<br />Prevent<br />Maintain satisfaction <br />Respond to emergencies<br />
    • 3. Why use social media?<br />Social value<br />Support<br />Community Building<br />Collaboration<br />
    • 4. Research your audience<br />Who are you talking to?<br /> Will they be online?<br /> Who will be missed out?<br /> Who will you avoid?<br /> Who do you already communicate with?<br /> Where are they?<br /> How do they use the web?<br />
    • 5. Research your audience<br />with..<br />Who are you talking to?<br /> Will they be online?<br /> Who will be missed out?<br /> Who will you avoid?<br /> Who do you already communicate with?<br /> Where are they?<br /> How do they use the web?<br />
    • 6. Strategy<br />What do they expect?<br />
    • 7. Research others<br />Review competitors <br /> How are they using platforms<br /> Google search<br /> Check their websites<br />Blog searches<br />http://technorati.com<br />http://digg.com<br />Identifyopportunities<br />http://search.twitter.com/<br />http://wefollow.com<br />
    • 8. Research your content<br />Branding<br /> Guidelines<br /> Personality<br />Topic areas<br /> Key Messages<br />Producers<br />Can you reuse across networks<br />Existing content, location<br />Owner - allocate responsibility<br />Events<br /> Manage on Facebook page<br />
    • 9. Strategy<br />Research your content<br />
    • 10. Strategy<br />Connect the dots…<br />Links to SMM platforms from website<br />Links to (which?) pages on your website<br />
    • 11. Strategy<br />Risks<br /> Perceived <br /> Real<br />
    • 12. Strategy<br />What are the perceived and real risks in your business?<br />
    • 13. responsibilities<br />training<br />integrate<br />job roles<br />kpis<br />
    • 14. Human resources<br />Choose the right people<br />Who already has the skills?<br />
    • 15. Human resources<br />Set up an early adopter team<br />
    • 16. Management<br />Have fun!<br /> Conversations<br /> People are interested in people!<br /> Make it part of your daily tasks<br /> Drive traffic<br /> Social bookmark your platforms, not just web<br /> Refer on <br />
    • 17. Management<br />Set guidelines<br /> Once you know what you’re doing! <br /> Try it out<br />http://socialmediagovernance.com/policies.php<br />
    • 18. Management<br />10 mins a day!<br /> Check Twitter<br /> Scan Google Alerts<br /> Check Facebook stats<br /> Answer industry related LinkedIn questions<br /> Watch feeds of relevant searches<br />http://blog.hubspot.com/blog/tabid/6307/bid/4663/How-to-Monitor-Your-Social-Media-Presence-in-10-Minutes-a-Day.aspx<br />
    • 19. Measure<br />Platform specific<br /> Facebook<br /> Page fans<br /> LinkedIn <br /> Group members<br /> Monitor conversations<br /> Blogs<br /> Google Alerts<br />http://jyesmith.com/social-media-measurement-tools/2009/07/21/<br />
    • 20. Measure<br />daily<br />monthly<br />
    • 21. Measure<br />What will you measure?<br />
    • 22. Understand<br />How will you use that info?<br />
    • 23. Understand<br />Listen<br />to your customers<br />
    • 24. Understand<br />Ask for feedback<br /> On your website<br /> In social networks<br /> On Twitter<br /> On eDMs<br /> Formal research<br /> Anywhere!<br />Know why your asking<br />Know what the answers mean<br />Know what you will do with the results!<br />
    • 25. James Breeze<br />http://www.twitter.com/jamesbreeze<br />http://www.facebook.com/jamesbreeze<br />http://www.linkedin.com/in/jamesbreeze<br />http://www.slideshare.net/jamesbreeze<br />
    • 26. www.objectivedigital.com<br />

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