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Managing social networksJames Breeze – User Experience Strategist. Anthill – Marketing by Design MasterclassFeb 2010@james...
Why use social media?<br />Marketing, Sales & PR<br />Service	and support<br />Save money	<br />Inspire team<br />Research...
Why use social media?<br />Social value<br />Support<br />Community Building<br />Collaboration<br />
Research your audience<br />Who are you talking to?<br />	Will they be online?<br />	Who will be missed out?<br />	Who wil...
Research your audience<br />with..<br />Who are you talking to?<br />	Will they be online?<br />	Who will be missed out?<b...
Strategy<br />What do they expect?<br />
Research others<br />Review competitors	<br />	How are they using platforms<br />	Google search<br />	Check their websites...
Research your content<br />Branding<br />	Guidelines<br />	Personality<br />Topic areas<br />	Key Messages<br />Producers<...
Strategy<br />Research your content<br />
Strategy<br />Connect the dots…<br />Links to SMM platforms from website<br />Links to (which?) pages on your website<br />
Strategy<br />Risks<br />	Perceived	<br />	Real<br />
Strategy<br />What are the perceived and real risks in your business?<br />
responsibilities<br />training<br />integrate<br />job roles<br />kpis<br />
Human resources<br />Choose the right people<br />Who already has the skills?<br />
Human resources<br />Set up an early adopter team<br />
Management<br />Have fun!<br />							Conversations<br />								People are interested in people!<br />							Make it part...
Management<br />Set guidelines<br />							Once you know what you’re 				       doing!	<br />							Try it out<br />http:/...
Management<br />10 mins a day!<br />							Check Twitter<br />							Scan Google Alerts<br />							Check Facebook stats<b...
Measure<br />Platform specific<br />							Facebook<br />								Page fans<br />							LinkedIn	<br />								Group member...
Measure<br />daily<br />monthly<br />
Measure<br />What will you measure?<br />
Understand<br />How will you use that info?<br />
Understand<br />Listen<br />to your customers<br />
Understand<br />Ask for feedback<br />	On your website<br />	In social networks<br />	On Twitter<br />	On eDMs<br />	Forma...
James Breeze<br />http://www.twitter.com/jamesbreeze<br />http://www.facebook.com/jamesbreeze<br />http://www.linkedin.com...
www.objectivedigital.com<br />
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Anthill Social Media Training

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At a recent forum hosted by Australian Anthill, I presented with Ian Lyons about how to manage social media in your business.

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  • Transcript of "Anthill Social Media Training"

    1. 1. Managing social networksJames Breeze – User Experience Strategist. Anthill – Marketing by Design MasterclassFeb 2010@jamesbreeze<br />
    2. 2. Why use social media?<br />Marketing, Sales & PR<br />Service and support<br />Save money <br />Inspire team<br />Research / Market intelligence<br />Promotion/awareness<br />Prevent<br />Maintain satisfaction <br />Respond to emergencies<br />
    3. 3. Why use social media?<br />Social value<br />Support<br />Community Building<br />Collaboration<br />
    4. 4. Research your audience<br />Who are you talking to?<br /> Will they be online?<br /> Who will be missed out?<br /> Who will you avoid?<br /> Who do you already communicate with?<br /> Where are they?<br /> How do they use the web?<br />
    5. 5. Research your audience<br />with..<br />Who are you talking to?<br /> Will they be online?<br /> Who will be missed out?<br /> Who will you avoid?<br /> Who do you already communicate with?<br /> Where are they?<br /> How do they use the web?<br />
    6. 6. Strategy<br />What do they expect?<br />
    7. 7. Research others<br />Review competitors <br /> How are they using platforms<br /> Google search<br /> Check their websites<br />Blog searches<br />http://technorati.com<br />http://digg.com<br />Identifyopportunities<br />http://search.twitter.com/<br />http://wefollow.com<br />
    8. 8. Research your content<br />Branding<br /> Guidelines<br /> Personality<br />Topic areas<br /> Key Messages<br />Producers<br />Can you reuse across networks<br />Existing content, location<br />Owner - allocate responsibility<br />Events<br /> Manage on Facebook page<br />
    9. 9. Strategy<br />Research your content<br />
    10. 10. Strategy<br />Connect the dots…<br />Links to SMM platforms from website<br />Links to (which?) pages on your website<br />
    11. 11. Strategy<br />Risks<br /> Perceived <br /> Real<br />
    12. 12. Strategy<br />What are the perceived and real risks in your business?<br />
    13. 13. responsibilities<br />training<br />integrate<br />job roles<br />kpis<br />
    14. 14. Human resources<br />Choose the right people<br />Who already has the skills?<br />
    15. 15. Human resources<br />Set up an early adopter team<br />
    16. 16. Management<br />Have fun!<br /> Conversations<br /> People are interested in people!<br /> Make it part of your daily tasks<br /> Drive traffic<br /> Social bookmark your platforms, not just web<br /> Refer on <br />
    17. 17. Management<br />Set guidelines<br /> Once you know what you’re doing! <br /> Try it out<br />http://socialmediagovernance.com/policies.php<br />
    18. 18. Management<br />10 mins a day!<br /> Check Twitter<br /> Scan Google Alerts<br /> Check Facebook stats<br /> Answer industry related LinkedIn questions<br /> Watch feeds of relevant searches<br />http://blog.hubspot.com/blog/tabid/6307/bid/4663/How-to-Monitor-Your-Social-Media-Presence-in-10-Minutes-a-Day.aspx<br />
    19. 19. Measure<br />Platform specific<br /> Facebook<br /> Page fans<br /> LinkedIn <br /> Group members<br /> Monitor conversations<br /> Blogs<br /> Google Alerts<br />http://jyesmith.com/social-media-measurement-tools/2009/07/21/<br />
    20. 20. Measure<br />daily<br />monthly<br />
    21. 21. Measure<br />What will you measure?<br />
    22. 22. Understand<br />How will you use that info?<br />
    23. 23. Understand<br />Listen<br />to your customers<br />
    24. 24. Understand<br />Ask for feedback<br /> On your website<br /> In social networks<br /> On Twitter<br /> On eDMs<br /> Formal research<br /> Anywhere!<br />Know why your asking<br />Know what the answers mean<br />Know what you will do with the results!<br />
    25. 25. James Breeze<br />http://www.twitter.com/jamesbreeze<br />http://www.facebook.com/jamesbreeze<br />http://www.linkedin.com/in/jamesbreeze<br />http://www.slideshare.net/jamesbreeze<br />
    26. 26. www.objectivedigital.com<br />
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