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social network research
     ADMA Sept 08
the web
“I participate, therefore I am”



Tim Noonan
blind guy getting into Web2.0
li ke
    p le ing
p eo ibut
    n tr
 co
user as
designer
“copywriting is interface design”



Getting Real
http://gettingreal.37signals.com/ch09_Copywriting_is_Interface_Design.php
“understand & consider
 the person who'll experience
         your design
       while you design”

Christina Wodtke - reg...
management attitudes
      abound
“it’ll take too long”
“too expensive”
text ads,
                             faces,
                          body parts

Neilsen Aug 2007
http://www.useit.com/...
think.
“insanity is doing the same thing
    over and over again and
  expecting different results”


Einstein
s tify
ju
iterate
social
networks?
fast..
free?
crowds..
me!         me!
      me!
who?
where?
who else knows them?
‘I blog
too, you
 know?’
convenience
o m
 a n d
r
where do they hang out?
Define
what is your problem?
how do you get
  answers?
data
                                       B
search
                        survey         A
   read    websites
        ...
insight   reliability

     validity   causality
                 method
confidence
                 sample
do
        th ing
so me
          !
ask the right questions
hold the mayo!


Getting Real
http://gettingreal.37signals.com/ch05_Hold_the_Mayo.php
It’s personal!
and public
Open it up^
social talkback
read!
www.tangler.com
Validate
real-life focus group?
STOP!
do enough
& no more
Early understanding

 Early translation

Ongoing validation
www.objectivedigital.com
Adma Digital Marketing Pres Sep 08 Breeze
Adma Digital Marketing Pres Sep 08 Breeze
Adma Digital Marketing Pres Sep 08 Breeze
Adma Digital Marketing Pres Sep 08 Breeze
Adma Digital Marketing Pres Sep 08 Breeze
Adma Digital Marketing Pres Sep 08 Breeze
Adma Digital Marketing Pres Sep 08 Breeze
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Adma Digital Marketing Pres Sep 08 Breeze

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My preso to ADMA students. A little similar to my other presos ;)

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Transcript of "Adma Digital Marketing Pres Sep 08 Breeze"

  1. 1. social network research ADMA Sept 08
  2. 2. the web
  3. 3. “I participate, therefore I am” Tim Noonan blind guy getting into Web2.0
  4. 4. li ke p le ing p eo ibut n tr co
  5. 5. user as designer
  6. 6. “copywriting is interface design” Getting Real http://gettingreal.37signals.com/ch09_Copywriting_is_Interface_Design.php
  7. 7. “understand & consider the person who'll experience your design while you design” Christina Wodtke - regarding User centred Design & Usability
  8. 8. management attitudes abound
  9. 9. “it’ll take too long”
  10. 10. “too expensive”
  11. 11. text ads, faces, body parts Neilsen Aug 2007 http://www.useit.com/alertbox/banner-blindness.html
  12. 12. think.
  13. 13. “insanity is doing the same thing over and over again and expecting different results” Einstein
  14. 14. s tify ju
  15. 15. iterate
  16. 16. social networks?
  17. 17. fast..
  18. 18. free?
  19. 19. crowds..
  20. 20. me! me! me!
  21. 21. who?
  22. 22. where?
  23. 23. who else knows them?
  24. 24. ‘I blog too, you know?’
  25. 25. convenience
  26. 26. o m a n d r
  27. 27. where do they hang out?
  28. 28. Define
  29. 29. what is your problem?
  30. 30. how do you get answers?
  31. 31. data B search survey A read websites L focus groups A ask ?s N conversations C test E observe
  32. 32. insight reliability validity causality method confidence sample
  33. 33. do th ing so me !
  34. 34. ask the right questions
  35. 35. hold the mayo! Getting Real http://gettingreal.37signals.com/ch05_Hold_the_Mayo.php
  36. 36. It’s personal!
  37. 37. and public
  38. 38. Open it up^
  39. 39. social talkback
  40. 40. read!
  41. 41. www.tangler.com
  42. 42. Validate
  43. 43. real-life focus group?
  44. 44. STOP! do enough & no more
  45. 45. Early understanding Early translation Ongoing validation
  46. 46. www.objectivedigital.com
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