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Italy presentation1 Italy presentation1 Presentation Transcript

  • The Guardian a case for data journalism
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  • circulation is around 300,000 copies a day 36m unique views per month 300m hits monthly
  • Key facts about Guardian Media Group Founded in 1821 as Manchester Guardian Current finances: Has a 300m cash investment fund to spend on journalism & technology Turnover is £280m in 2009/10 Including joint ventures It is £500m
  • All UK daily newspapers
  • How does the Guardian circulation compare to other quality news providers?
  • Online figures
  • The guardian.co.uk audience is young, upmarket professionals who spend a lot of time and money online. with comfortable lifestyles varied interests and high income levels.
  • How does data journalism fit into the Guardian? Traditional sources New large data sources New display technology
  • The standards for data journalism are high Government websites Other news outlets Independents
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  • All central government spend over £25,000
  • Bringing the data to life
    • Over £80 billion of government spending
    • Over 194,000 lines of data
    • Mixture of internal and external spending
    • How can people make sense of this?
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  • A situation where can give rounded numbers & name sources People will engage
  • Data Blog gets up 1m unique views per month The Office for National Statistics gets about half of this Have we got an audience for open data?
  • Lisa Evans http://www.guardian.co.uk/news/datablog [email_address]