circulation is around 300,000 copies a day 36m unique views per month 300m hits monthly
Key facts about Guardian Media Group Founded in 1821 as Manchester Guardian Current finances: Has a 300m cash investment fund to spend on journalism & technology Turnover is £280m in 2009/10 Including joint ventures It is £500m
All UK daily newspapers
How does the Guardian circulation compare to other quality news providers?
The guardian.co.uk audience is young, upmarket professionals who spend a lot of time and money online. with comfortable lifestyles varied interests and high income levels.
How does data journalism fit into the Guardian? Traditional sources New large data sources New display technology
The standards for data journalism are high Government websites Other news outlets Independents
All central government spend over £25,000
Bringing the data to life
Over £80 billion of government spending
Over 194,000 lines of data
Mixture of internal and external spending
How can people make sense of this?
A situation where can give rounded numbers & name sources People will engage
Data Blog gets up 1m unique views per month The Office for National Statistics gets about half of this Have we got an audience for open data?
Lisa Evans http://www.guardian.co.uk/news/datablog [email_address]