Many marketing professionals are using Google to place targeted ads in front of prospective customers. This isincreasingly effective due to the highly targeted nature of Google AdWords. Google AdSense, the other side of the online advertising equation, allows website owners to make money by provided contextually targeted ads to their website traffic.
Providing targeted ads to your online visitors creates abetter user experience and communicates your knowledgeof the audience you serve. Google AdSense automatically delivers text and image ads that are precisely targeted to your site and your site content through the Google AdSense advertising system.
When you display Google ads on your website, you createthe potential to generate revenue. Google places relevant cost-per-click and cost per thousand impressions ads intoa real-time auction and lets multiple advertisers compete against one another for displaying their ad. The auction takes place instantaneously and when its over AdSense automatically displays the text or image ads that willgenerate the maximum revenue for a given page, resulting in the maximum revenue for a web site owner.
Google AdSense technology analyses the content of your web pages and delivers ads that are relevantautomatically, no matter how many pages of content your site may have. As your content changes, Googles ads change to match.
AdSense allows you to customize the appearance of yourads to fully match the look and feel of your site. As of thewriting of this article, Google AdSense provides more than 200 colors and 24 pre-set color palettes to choose from. Additionally, you can create and save your own custompalettes using a point-and-click color selection tool whichis relatively simple to use. This ensures a consistent user experience for those browsing your web site.
The key to making money with Google AdSense is to monitor your ad performance with customizable online reports. These reports are available online and offer details regarding the number of page impressionsdelivered, clicks, and click-through rate. You can also track the performance of specific ad formats, colors and pages, allowing you to spot trends quickly and easily. Thereporting tool lets you group your web pages however youwant, so you can gain insight into your earnings by viewing results by URL, domain, ad type, and category. When youspot revenue trends, develop more content for your site in the areas that produce the highest Google AdSense revenue.
Be sure to evaluate the effectiveness of your program at least once per week. Doing so allows you to determine what type of content is driving the largest percentage of your online advertising revenue. As mentionedpreviously, when developing new content for your site, besure to focus on the areas that are driving the greatest ad revenue as indicated by your online Google AdSense reports.