Olivier BINISTI

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I am a digital marketing specialist, who strongly believes that digital cannot be a silo anymore, because end-customers and citizens are already totally digitized. With 18 years of experience in digital marketing, I help my customers to build more consistent and efficient relationships with their audiences and customers, using digital not as a channel but as a mean to combine content and data, in order to create interactions and generate engagement at every touchpoint, offline as online. I have worked on the brand side and on the agency side and I have been an entrepreneur. Now working for Adobe, I combine the different pillars of the digital transformation: the software provider support...

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Activity
About

Olivier BINISTI

Presentations

Le Brand Content : présentation et illustrations / par Olivier Binisti

Le Brand Content : quand les marques prennent le pouvoir ?

Adobe binisti conf_e_marketing_20140409

Le Touch marketing : data, contenu et contexte au service de la performance

Comment construire une expérience cross-canal cohérente, personnalisée et efficace ?

Documents

FR_Brochure_Adobe_Marketing_Cloud_2015.PDF

EN_Brochure_Adobe_Marketing_Cloud_2015