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Lessons From Non-Profit. People come first.
Identify Your Core Constituency. <ul><li>Who are you selling to? </li></ul><ul><li>Who are your core customers? </li></ul>
Pull out whatever personality and marketing traits you can. <ul><li>Use this information to base how you will start buildi...
Find out where they are most active online on the social web. <ul><li>Surveys. </li></ul><ul><li>Trial and error. </li></u...
Go to that social website and start building a presence. <ul><li>Don’t spread yourself too thin. </li></ul><ul><li>But als...
Build out from there into other social media channels
Use analytics. <3 data. Find data tools and make data work for you. <ul><li>4Q </li></ul><ul><li>Google analytics </li></u...
For The ALS Association it was New Walkers and New Patients. <ul><li>How did they find us? </li></ul><ul><li>How did they ...
ROI Average $ a walker raised in 2009 X New Walkers.
Content is KEY: Make it, Get it, Find it, Post it. <ul><li>Community - Highlight contributions by people on your website/s...
People are passionate about brands. <ul><li>Pull in an advocate. </li></ul><ul><li>Every brand has them. </li></ul><ul><li...
Harley Davidson <ul><li>Like Disney for bikers, right? Tattoos, t-shirts. Instant street cred. People love Harleys. </li><...
The story of Fern Cohen. @fec139
Don’t make Social Media an island unto its own. <ul><li>Make a direct connection between online networking to offline even...
UX is important too. Pay attention to it. <ul><li>Use best practices. </li></ul><ul><li>Learn it. </li></ul><ul><li>Use it...
Lesson from a shampoo bottle: Lather. Rinse. Repeat.
<ul><li>Lon S. Cohen </li></ul><ul><li>@obilon </li></ul><ul><li>[email_address] </li></ul><ul><li>http://lonscohen.com </...
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Lessons From Non-Profit

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The power point to my presentation on lessons businesses can learn from my social media at a non-profit organization.

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Transcript of "Lessons From Non-Profit"

  1. 1. Lessons From Non-Profit. People come first.
  2. 2. Identify Your Core Constituency. <ul><li>Who are you selling to? </li></ul><ul><li>Who are your core customers? </li></ul>
  3. 3. Pull out whatever personality and marketing traits you can. <ul><li>Use this information to base how you will start building your social media and community building. </li></ul>
  4. 4. Find out where they are most active online on the social web. <ul><li>Surveys. </li></ul><ul><li>Trial and error. </li></ul><ul><li>Marketing research. </li></ul>
  5. 5. Go to that social website and start building a presence. <ul><li>Don’t spread yourself too thin. </li></ul><ul><li>But also remember to experiment. Try out new things. </li></ul><ul><li>Because as my father always says: You don’t know what you don’t know. </li></ul>
  6. 6. Build out from there into other social media channels
  7. 7. Use analytics. <3 data. Find data tools and make data work for you. <ul><li>4Q </li></ul><ul><li>Google analytics </li></ul><ul><li>Surveys </li></ul><ul><li>Questionnaires </li></ul>
  8. 8. For The ALS Association it was New Walkers and New Patients. <ul><li>How did they find us? </li></ul><ul><li>How did they hear about us? </li></ul><ul><li>How did they come to our website(s)? </li></ul>
  9. 9. ROI Average $ a walker raised in 2009 X New Walkers.
  10. 10. Content is KEY: Make it, Get it, Find it, Post it. <ul><li>Community - Highlight contributions by people on your website/social media spaces. </li></ul>
  11. 11. People are passionate about brands. <ul><li>Pull in an advocate. </li></ul><ul><li>Every brand has them. </li></ul><ul><li>Give him a voice on the blog. </li></ul>
  12. 12. Harley Davidson <ul><li>Like Disney for bikers, right? Tattoos, t-shirts. Instant street cred. People love Harleys. </li></ul><ul><li>Missing an opportunity if you are not capturing that brand spirit. </li></ul><ul><li>Brands Can Have Personalities Too. </li></ul>
  13. 13. The story of Fern Cohen. @fec139
  14. 14. Don’t make Social Media an island unto its own. <ul><li>Make a direct connection between online networking to offline events and gatherings. </li></ul><ul><li>Your Social Media presence should always support the work you do in real life. </li></ul><ul><li>Volunteering is the crux of the success of many nonprofits. </li></ul><ul><li>Use those connections you’ve spent so much time fostering to bring people together. And not just to attend another fundraiser. </li></ul>
  15. 15. UX is important too. Pay attention to it. <ul><li>Use best practices. </li></ul><ul><li>Learn it. </li></ul><ul><li>Use it. </li></ul><ul><li>Experiment. </li></ul>
  16. 16. Lesson from a shampoo bottle: Lather. Rinse. Repeat.
  17. 17. <ul><li>Lon S. Cohen </li></ul><ul><li>@obilon </li></ul><ul><li>[email_address] </li></ul><ul><li>http://lonscohen.com </li></ul>
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