2. WHY IS THE GOVERNMENT
INTERESTED IN TOURISM?
Tourism Industry in Australia is worth $A34 billion.
About 2.6% of Australia’s GDP
Employs around half a million people.
3. ROLES OF GOVERNMENT IN
TOURISM
Coordination
Planning
Legislation and Regulation
Entrepreneur
Stimulation
4. HOW THE GOVERNMENT GETS
INVOLVED IN TOURISM
Minister for Tourism
Department of Resources, Energy and Tourism
Tourism White Paper
National Long Term Tourism Strategy
5. 2003 TOURISM WHITE PAPER
Aims:
Long term sustainable growth of Australia’s tourism
Increase the income from tourism
Build capacity and capability to host tourists
Spread the benefits of tourism across metropolitan and regional
Australia
6. 2008 TOURISM WHITE PAPER
EVALUATION
Visitors increased 11.5%
Mainly from China and India
Income from tourism increased
15.6% to $22.6b
Visitor nights spent in Australia
increased by 20.8% to an average of
28-31 days.
7. 2009 NATIONAL LONG TERM TOURISM
STRATEGY
Succeeded the 2003 Tourism White Paper
Aims:
Improve skills in tourism workforce
Reduce regulation of tourism investment
Integrate tourism and transport infrastructure planning
Improve tourism product quality through national accreditation
process
Adaptation of tourism to a carbon constrained future
Indigenous tourism development
13. QUESTIONS!
Q3: How much did the Australian government invest into the 2003
Tourism White Paper?
14. QUESTIONS!
Q3: How much did the Australian government invest into the 2003
Tourism White Paper?
A: $235m
15. QUESTIONS!
Q4: When the Tourism White Paper was evaluated in 2008, it was
found that the average stay in Australia by a tourist was how
many days?
16. QUESTIONS!
Q4: When the Tourism White Paper was evaluated in 2008, it was
found that the average stay in Australia by a tourist was how
many days?
A: 28-31 days
17. QUESTIONS!
Q5: Name 2 of the aims of the 2009 National Long Term Tourism
Strategy.
18. QUESTIONS!
Q5: Name 2 of the aims of the 2009 National Long Term Tourism
Strategy.
A: Improve skills in tourism workforce
Reduce regulation of tourism investment
Integrate tourism and transport infrastructure planning
Improve tourism product quality through national accreditation
Adaptation of tourism to a carbon constrained future
Indigenous tourism development
19. QUESTIONS! DISCUSSION
Q6: Discussion: You and your partner/s are foreigners about to go
on a holiday to Australia. How are the Australian Federal, State
and Local governments going to affect your trip, either directly or
indirectly?
E.g. Think of some things you might do on your holiday here, how
do the varying levels of government impact on those activities?
Editor's Notes
So from those figures you can see that tourism plays a pretty big part in the economy.Tourism is also Australia's largest service export, as visitors spending money in Australia counts as an exportAmong other things tourism is good for regional development, tourism isn’t all in the bigger cities and also for the development of small and medium sized businesses. If you think about yourself in the past when you’ve been on holidays where you spend your money, probably more often than not its at small businesses, which in the long run improves the economy.
Coordination: Looking at how the government runs things relevant to tourism to be more effective in achieving their goals-whether that be stuff like visitor numbers or revenue from tourist activities. It can also be how the government has relationships with other governments. Horizontal is between different governments but same levels, like Australia and NZ, and then theres vertical, which is between different levels, like federal, state and local. Planning: The government has a few plans, we’ll look at some in a minute, of how to boost tourism in Australia. So like any other plan it involves goal setting, scenarios, analysis, implementation and assessmentLegislation: When a tourist goes somewhere theyre affected by that governments laws and regulaitons in that like anyone else, they’ve got to obey them. Like if you went bungy jumping in NZ, theres safety regulations created by the government that you have to follow before you can do it. Another thing is taxes, like the GST in Australia that you pay on many items, same goes for tourists who come here. Entrepreneur: If the government isnt supportive on entrepreneurial activities, the tourism is going to be pretty sad. It includes stuff like providing loans for people starting things up that will boost tourism in the future and development of infrastructure like transport and facilities. Stimulation: Sort of like the entrepreneur role, includes things like financial incentives and loans for tourism relevant entities.
So the government gets involved in tourism by firstly appointing a minister for tourism, who is Martin Ferguson. The Department of resources, energy and tourism is responsible for providing advice and policy support to the Australian government relative to those sectors. This is just an example for the federal government though; however state and local governments have their own ways of getting involved. A couple of case studies we can look at that show how the government has been involved in tourism over the last few years has been the 2003 Tourism White Paper and the 2009 National long term tourism strategy.
So the government brought out the white paper in 2003 and announced funding measures of $235million to boost the tourism industry over 4 and a half years.
So in 2008 the white paper was evaluated and was found to have been quite effective. The number of visitors had increased, particularly from China and India, but the benefits were sort of limited to metropolitan areas as tourists stuck to the cities instead of going to regional areas.
Here are a few of the aims of the long term plan. By the end of this year all of the aims are due to have been implemented.