So from those figures you can see that tourism plays a pretty big part in the economy.Tourism is also Australia's largest service export, as visitors spending money in Australia counts as an exportAmong other things tourism is good for regional development, tourism isn’t all in the bigger cities and also for the development of small and medium sized businesses. If you think about yourself in the past when you’ve been on holidays where you spend your money, probably more often than not its at small businesses, which in the long run improves the economy.
Coordination: Looking at how the government runs things relevant to tourism to be more effective in achieving their goals-whether that be stuff like visitor numbers or revenue from tourist activities. It can also be how the government has relationships with other governments. Horizontal is between different governments but same levels, like Australia and NZ, and then theres vertical, which is between different levels, like federal, state and local. Planning: The government has a few plans, we’ll look at some in a minute, of how to boost tourism in Australia. So like any other plan it involves goal setting, scenarios, analysis, implementation and assessmentLegislation: When a tourist goes somewhere theyre affected by that governments laws and regulaitons in that like anyone else, they’ve got to obey them. Like if you went bungy jumping in NZ, theres safety regulations created by the government that you have to follow before you can do it. Another thing is taxes, like the GST in Australia that you pay on many items, same goes for tourists who come here. Entrepreneur: If the government isnt supportive on entrepreneurial activities, the tourism is going to be pretty sad. It includes stuff like providing loans for people starting things up that will boost tourism in the future and development of infrastructure like transport and facilities. Stimulation: Sort of like the entrepreneur role, includes things like financial incentives and loans for tourism relevant entities.
So the government gets involved in tourism by firstly appointing a minister for tourism, who is Martin Ferguson. The Department of resources, energy and tourism is responsible for providing advice and policy support to the Australian government relative to those sectors. This is just an example for the federal government though; however state and local governments have their own ways of getting involved. A couple of case studies we can look at that show how the government has been involved in tourism over the last few years has been the 2003 Tourism White Paper and the 2009 National long term tourism strategy.
So the government brought out the white paper in 2003 and announced funding measures of $235million to boost the tourism industry over 4 and a half years.
So in 2008 the white paper was evaluated and was found to have been quite effective. The number of visitors had increased, particularly from China and India, but the benefits were sort of limited to metropolitan areas as tourists stuck to the cities instead of going to regional areas.
Here are a few of the aims of the long term plan. By the end of this year all of the aims are due to have been implemented.
Government and tourism
GOVERNMENTAND TOURISMWeek 10
WHY IS THE GOVERNMENTINTERESTED IN TOURISM? Tourism Industry in Australia is worth $A34 billion. About 2.6% of Australia’s GDP Employs around half a million people.
ROLES OF GOVERNMENT INTOURISM Coordination Planning Legislation and Regulation Entrepreneur Stimulation
HOW THE GOVERNMENT GETSINVOLVED IN TOURISM Minister for Tourism Department of Resources, Energy and Tourism Tourism White Paper National Long Term Tourism Strategy
2003 TOURISM WHITE PAPERAims: Long term sustainable growth of Australia’s tourism Increase the income from tourism Build capacity and capability to host tourists Spread the benefits of tourism across metropolitan and regional Australia
2008 TOURISM WHITE PAPEREVALUATION Visitors increased 11.5% Mainly from China and India Income from tourism increased 15.6% to $22.6b Visitor nights spent in Australia increased by 20.8% to an average of 28-31 days.
2009 NATIONAL LONG TERM TOURISMSTRATEGY Succeeded the 2003 Tourism White PaperAims: Improve skills in tourism workforce Reduce regulation of tourism investment Integrate tourism and transport infrastructure planning Improve tourism product quality through national accreditation process Adaptation of tourism to a carbon constrained future Indigenous tourism development
QUESTIONS! TIME TO WORK OUT WHOWAS ASLEEP THE WHOLE TIME
QUESTIONS! Q1. Name 2 of the roles of government in tourism?
QUESTIONS! Q1. Name 2 of the roles of government in tourism? A: Coordination Planning Legislation and Regulation Entrepreneur Stimulation
QUESTIONS! Q2: Who is this dude? A: Martin Ferguson MP for Tourism
QUESTIONS! Q3: How much did the Australian government invest into the 2003 Tourism White Paper?
QUESTIONS! Q3: How much did the Australian government invest into the 2003 Tourism White Paper? A: $235m
QUESTIONS! Q4: When the Tourism White Paper was evaluated in 2008, it was found that the average stay in Australia by a tourist was how many days?
QUESTIONS! Q4: When the Tourism White Paper was evaluated in 2008, it was found that the average stay in Australia by a tourist was how many days? A: 28-31 days
QUESTIONS! Q5: Name 2 of the aims of the 2009 National Long Term Tourism Strategy.
QUESTIONS! Q5: Name 2 of the aims of the 2009 National Long Term Tourism Strategy. A: Improve skills in tourism workforce Reduce regulation of tourism investment Integrate tourism and transport infrastructure planning Improve tourism product quality through national accreditation Adaptation of tourism to a carbon constrained future Indigenous tourism development
QUESTIONS! DISCUSSION Q6: Discussion: You and your partner/s are foreigners about to go on a holiday to Australia. How are the Australian Federal, State and Local governments going to affect your trip, either directly or indirectly? E.g. Think of some things you might do on your holiday here, how do the varying levels of government impact on those activities?